What's The Best Way to Innovate? A Comparative Look at Human and Gen-AI-Driven Product Development
- Martin Hellich
- May 21
- 3 min read
Updated: Jun 6
The Twin Goals of Innovation: Effectiveness and Efficiency
Innovation has long been one of the hottest debated topics in business. With thousands of books written and countless corporate strategies developed around it, asking “What’s the best way to innovate?”
Let’s begin with a simple but powerful truth: the goal of innovation is to develop products that consumers want to buy. This is the effectiveness objective - creating something that resonates so strongly with users that it drives real market demand.
