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Agentic Intelligence - From Prompted Response to Autonomous Action
We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

Dennis Hulsebos
4 days ago4 min read


The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
Apr 233 min read


The untapped potential of tag-ons: what every advertiser should know
In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Jori van de Spijker
Apr 215 min read


Closer to reality - how to set the course for your new product ideas
The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Martin Hellich
Apr 153 min read


Deep Research: Unlocking Knowledge or Just Organising It Faster?
Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Dennis Hulsebos
Mar 244 min read


Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Martin Hellich
Mar 184 min read


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
Mar 104 min read


Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Jori van de Spijker
Mar 55 min read


Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Martin Hellich
Feb 194 min read


AI’s New Challenger: How DeepSeek-R1 Is Reshaping the Industry
The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

Dennis Hulsebos
Feb 194 min read


Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Jori van de Spijker
Feb 193 min read


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
Feb 194 min read


Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

Dennis Hulsebos
Nov 19, 20245 min read


Computational thinking - beyond data scaling - expanding AI's cognitive horizon
Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Dennis Hulsebos
Oct 22, 20244 min read


The unstoppable growth of in-store media in retail
Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Adrian Sanger
Jul 2, 20244 min read


What is the impact of cinema advertising compared to other channels?
The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...
DVJ Research Group
May 6, 20246 min read


Beyond AI solutions: DVJ Insights´ strategy for AI integration and team empowerment
Blog by Dennis Hulsebos The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At...

Dennis Hulsebos
Jan 25, 20243 min read


Finding the mix that clicks!
A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...
DVJ Research Group
Jan 9, 20247 min read


The best Christmas ads in the Netherlands in 2023
Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...
DVJ Research Group
Dec 22, 20237 min read


The best Christmas ads in Sweden in 2023
Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...
DVJ Research Group
Dec 21, 20236 min read
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