The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only...

Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...

Blog by Dennis Hulsebos The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...