AI see you: Enhancing shelf visibility
- Adrian Sanger
- Jul 21
- 4 min read
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen.
AI fills in the blanks
In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details of what they saw on a busy shelf is more myth than reality.
By putting AI to work to predict visibility, we can now learn new things about the pack, the shelf and the aisle. Analysing vast amounts of data, AI provides insights into what people see when they shop – and just as important what they miss. An enhancement that solves the recall question without the complexity and cost of full eye-tracking.
