DVJ Insights strengthens Danish team with Client Consultant Lars Brix Bendtsen

Copenhagen, 30 April 2026 - DVJ Insights welcomes Lars Brix Bendtsen as client consultant in Denmark, further strengthening its local consultancy team and supporting continued growth in the Nordic region.

Lars brings almost 20 years of experience in insights, market research, and business development. He started his career at a GroupM media agency and has since worked as a Partner at Communication Research and as an independent consultant at Loyalty House. He also held roles at Pandora Global Consumer Insights and most recently led Insights at the media agency Orchestra, where he focused on turning data into actionable insights and informing strategic decision-making.

He specialises in brand and communication research, innovation, and event and sponsorship measurement. Lars has worked across a wide range of sectors, including FMCG, technology, culture, finance, sports, and luxury. He combines strong quantitative expertise with a deep focus on understanding the client’s core business challenges, often starting with problem workshops to ensure insights are relevant and impactful.

At DVJ Insights, Lars will focus on building strong client relationships and supporting further growth in the Nordic market. He is particularly motivated by helping clients translate insights into clear actions that drive both immediate impact and long-term brand growth.

“What stood out to me about DVJ is the strong culture, its consistent growth, and the opportunity to help build a strong insights position in the Nordics. I’m particularly inspired by the academic and methodological foundation, combined with a clear focus on real client impact. I look forward to helping clients turn insights into meaningful actions that support both short- and long-term growth.”

“Lars is a great addition to our team in Denmark. With his strong client focus and capacity to build trusted relationships, he strengthens our ability to support clients locally while staying closely connected to our global expertise,” says Elin Scotford, Nordic Market Lead at DVJ Insights.