DVJ Insights wins ESOMAR Award for Best Use of Data

We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data.

The project integrated AI-generated cognitive demand with solid pre-testing to better understand how advertisers could engage consumers better.

It shows that there is an optimum of cognitive demand and an ideal build during a commercial.

With this study advertisers and agencies are better equipped to make campaigns that create impact.

A big thank you to Jelle Quak, Jori van de Spijker and Mark Vroegrijk for this outstanding idea and execution.