The Creativity Multiplier: How Pre-Testing of Retail Media Will Lead To In-Store Conversion
- Lisette Kruizinga-de Vries
- 5 jun
- 10 minuten om te lezen
Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it enables precise targeting through retailers' first-party data, measuring its impact remains challenging due to fragmented metrics and attribution complexity.
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