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Why Playing It Safe Is Riskier Than You Think

  • Foto van schrijver: Jori van de Spijker
    Jori van de Spijker
  • 1 dag geleden
  • 3 minuten om te lezen
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Through DVJ’s Brand Growth platform, we interview over 2,000 marketers across 12 markets in Europe and the US every year. These conversations offer a fascinating pulse check on the marketing mindset. Over the years, one theme has stood out: caution.


We’re seeing more and more emphasis on immediate returns, tighter efficiency targets, and a steadfast belief in consistency above all else.


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