A Plea for Consistency – How CEPs Should Be Framed More Broadly
- Martin Hellich
- 4 uur geleden
- 3 minuten om te lezen
The Imbalanced Embrace
Few concepts have captured the marketing world’s imagination quite like Category Entry Points (CEPs). Introduced by the Ehrenberg-Bass Institute through ‘How Brands Grow’, CEPs provide a powerful way to understand how and when consumers access categories in their minds – the moments of need that trigger brand recall and choice.
Wil je meer lezen?
Abonneer je op dvj-insights.com om deze exclusieve post te kunnen blijven lezen.
