Beyond Trial – What Concept Test Can Tell Us About Repeat Purchase
- Martin Hellich
- 13 uur geleden
- 6 minuten om te lezen
The Myth of the Second Purchase
One of the most persistent beliefs in concept testing is that repeat purchase lies beyond its reach.
A concept test may indicate whether consumers are interested in an innovation. It may help predict whether they will notice it, consider it or perhaps try it for the first time. But whether they subsequently buy it again is commonly assumed to depend almost entirely on the actual product experience.
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