DVJ Insights shortlisted twice for the MRS Awards 2025

We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025 — a recognition of our continued commitment to turning research into real-world impact.

Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong creative executions can deliver up to 265% higher sales uplift, helping global brands transform retail media from a “black box” into a measurable, strategic channel

In the Applications of Research category, DVJ was recognised together with Philips for developing a scalable, shopper-led framework that helps brands evaluate and optimise their in-store materials. This approach combines creative diagnostics, behavioural insights, and predictive AI to show what captures attention, drives recall, and converts into sales. The collaboration has given Philips teams around the world a clear, evidence-based way to make creative decisions faster and more confidently.

Both nominations reflect the same principle that drives everything we do: using research not only to understand markets and behaviour, but to inspire better creative, smarter decisions, and stronger business results.

We’re incredibly proud of our teams and grateful to our partners and clients for their trust and collaboration.