DVJ Insights wins ESOMAR Award for Best Use of Data
- DVJ Research Group
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We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data.
The project integrated AI-generated cognitive demand with solid pre-testing to better understand how advertisers could engage consumers better.
It shows that there is an optimum of cognitive demand and an ideal build during a commercial.
With this study advertisers and agencies are better equipped to make campaigns that create impact.
A big thank you to Jelle Quak, Jori van de Spijker and Mark Vroegrijk for this outstanding idea and execution.
