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The Polarisation of Nordic Grocery Shopping

An Ever-Changing Way to Shop

Nordic grocery shopping used to be predictable. Not anymore


One minute customers are filling their baskets with cut-price canned goods at REMA 1000. The next they are splurging on organic, hand-churned butter at Meny. Nordic grocery shoppers are switching between budget and premium. Sometimes on the same trip. It is a trend retailers cannot ignore.

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