Closer to reality - how to set the course for your new product ideas

The challenge of breaking through with new products

Think back to your recent grocery shopping trips:

If your answers suggest that only a small fraction of new products stood out to you, you’re not alone. Many consumers navigate stores in "automatic mode," overwhelmed by the sheer volume of options – which easily can be around 30.000 SKUs (stock keeping units) compared to only around 300 articles a shopper stores at home. So, the reality is that most new products struggle to break through the clutter.

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