What Nature Photography Taught Me About Packaging Design
Today’s advanced eye-tracking informs us much better about which elements attract attention, which don't and how attention is divided across a design. A heatmap almost immediately addresses the key points of attention. However, it can become uncomfortable when there is insufficient insight into what actually drives attention, why certain elements are being noticed while others are overlooked, and therefore what can be done to improve visibility.
This got me thinking, as in my private time, I am a passionate nature photographer and – as with many things in life – experience comes with age. I am the kind of person who prepares his early morning rise well to maximise the opportunity to capture great moments under the right circumstances. And before editing at home, I typically start observing. Simply looking at the picture and trying to “read” it carefully. I prefer working with the basic editing stuff (people recognise my style as aesthetic), playing around a bit. Using dodge-and-burn techniques to give the picture more depth. Increasing contrast here and there. This all reinforces its instant appeal.
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