DVJ Insights appoints Jolique Weelink as Global Commercial Director to support continued growth

Utrecht, 1 September 2026 - DVJ Insights, the global market research agency that has achieved consistent organic growth for more than a decade, announces the appointment of Jolique Weelink as Global Commercial Director. In this role, Jolique will be responsible for shaping and executing DVJ’s global commercial strategy and driving the company’s continued growth.

Jolique brings extensive experience in commercial leadership within the international market research industry. During her career at MetrixLab and Toluna, she was responsible for driving international growth, leading commercial teams and building strong client partnerships in a highly competitive and fast-scaling environment. Her experience also spans innovation, research quality, data science and technology, bringing a broad perspective on how the market research industry is evolving and what this means for clients.  This combination of strategic thinking, commercial focus and international market research experience makes her a strong addition to DVJ’s leadership team.

The appointment comes as DVJ continues to expand its international presence and strengthen its position as a global research partner for Brand Growth. Following more than a decade of consistent organic growth, the company now has teams across the Netherlands, UK, Germany, Spain and the Nordics. Jolique will play an important role in building on this momentum by further developing DVJ’s commercial organisation and supporting its ambitions for continued international growth.

Jolique Weelink, Global Commercial Director at DVJ Insights, says: “Joining DVJ was a very conscious choice. DVJ’s commitment to high-quality research, strong client partnerships, and creating happiness for both clients and colleagues deeply resonated with me. The company has built an impressive track record of consistent growth, and I’m excited to build on that strong foundation. I look forward to working with our teams across markets, strengthening our client partnerships and helping drive DVJ’s next phase of global growth.”

Marieke van Echtelt, Managing Director at DVJ Insights, adds: “We are very happy to welcome Jolique to DVJ. Jolique brings extensive experience in driving international growth, building strong client partnerships and providing strategic leadership in an international environment. Her strategic mindset, commercial focus and ability to translate ambition into action are a great fit with DVJ and our ambitions for the future.

Just as importantly, we value the way Jolique leads: with energy, openness and a strong belief in collaboration and empowering people. Her leadership style strongly reflects the values we believe in at DVJ: bringing positivity and passion to what we do, while always striving for the highest quality. Together with the rest of the Management Team, she will play an important role in shaping DVJ’s next phase and turning our ambitions into continued sustainable growth.”