This Looks Familiar
- Jori van de Spijker
- 16. Juni
- 4 Min. Lesezeit
When Advertising Consistency Kills Curiosity
Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly so. The theory is sound: use consistent, recognisable cues like colours, logos, sounds and characters to help people quickly identify your brand in a cluttered media world. The Ehrenberg-Bass Institute has made a strong case, and brands have listened. Recognition drives recall, and recall is a prerequisite for effectiveness.
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