Adrian Sanger

Global Head of Shopper

Adrian is Global Head of Shopper at DVJ Insights, focusing on how shoppers make decisions in real environments—and how brands can win at the shelf.

Languages:

English

About Adrian Sanger

Global Head of Shopper, DVJ Insights

Adrian Sanger is Global Head of Shopper at DVJ Insights and a seasoned expert in the Data and Insights industry, with over 25 years of experience helping brands develop impactful, insight-led shopper strategies. At DVJ, he leads the evolution of the company’s shopper offer—crafting solutions that translate behavioural understanding into growth at the point of purchase, both in-store and online.

Adrian is also a recognised industry thought leader. He is a regular speaker at major conferences and contributes frequently through published articles on shopper marketing and behavioural insights. As a member of the Market Research Society (MRS) Board, the MRS Delphi Group, and the MRS Professional Standards Committee, he plays an active role in shaping the future of the research industry, combining innovation with a commitment to ethical and impactful practice.

On stage: insights we've shared live

At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action.

Breaking Through In-Store: In-Store Media That Delivers

Presented at: Quirk’s Event 2025

What’s Inside:

Why in-store media still lacks solid ROI proof—and how new tech is changing that
Breakthrough case studies showing how ad exposure links directly to sales
The “Creativity Multiplier”: Top-performing creatives delivered over 2.5x more sales
Insights into time-of-day shopper responsiveness and cross-brand influence
A proven framework for testing and optimising in-store media using real shopper data

“If you’re not testing in-store POSM, now is the time to start. It’s measurable, actionable, and drives real growth.”
— Adrian Sanger

Topics

Interested in booking Adrian as a speaker?

If you’re interested in one of our topics or would like to invite Adrian for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Adrian as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme.

Publications

As Global Head of Shopper at DVJ Insights, Adrian Sanger brings over 25 years of experience to the forefront of retail and shopper strategy. In his articles, he shares sharp perspectives on shopper behaviour, in-store media, and the future of data-driven marketing. Each piece offers clear, actionable thinking—grounded in real-world challenges and opportunities.