DVJ at Woche der Marktforschung 2025

From May 19th to 27rd, the online event Woche der Marktforschung will take place. Featuring webinars, discussions, pitches, and interactive workshops. DVJ's keynotes will share insights on Retail Media Advertising and AI-driven Innovation. This event is in German.

Our sessions:

Tuesday, 20.05.2025 15:00 - 15:30 h (30 Min.) - Restricted event

Innovate better, faster and cheaper - without compromise. Is that possible?

Martin Hellich, Global Head of Innovation

The world is changing at breakneck speed. What was only conceivable but practically irrelevant a short time ago is already relevant today. As a result, answers to the same old marketing questions are changing, such as: ‘Which products are well received by consumers?’. With the help of GenAI, it is now much quicker and cheaper to find out, but is it also better? If so, it requires a new way of thinking in marketing and product development, as well as in CMI.

In a multi-country comparative study in collaboration with Kärcher and Somfy, we systematically analysed which methods of innovation management and accompanying innovation research are the most effective, but also the most efficient. The results surprised many and are prompting numerous companies to rethink their approach.

We are delighted to be able to present the results of the study and the resulting recommendations for action for innovation management to a wider audience of company market researchers and look forward to receiving a great deal of interest.

Register here: https://www.marktforschung.de/en/succeet/week-of-market-research/#modal576186

Monday, 26.05.2025 12:00 - 12:30 h (30 Min.) - Restricted event

The hidden potential of retail media: Increasing sales with innovative POS measurement

Kirsten Bartels and Gabriele Herrmann, Client Consultants

Retailers are transforming their shops into media platforms. But until now, there has been a lack of proof of the effectiveness of in-store advertising. This is now changing: DVJ Insights links real measured ad impressions with actual sales data to prove the direct impact of in-store campaigns.

Our case study proves it: People who see POS advertising are significantly more likely to buy. And: The quality of the creative is decisive. Top advertising media generate over 2.5 times more sales than weaker advertising media.

In our presentation, we show how innovative measurement methods and the optimisation of creative can unleash the full potential of in-store media.

Link to registration: https://www.marktforschung.de/en/succeet/week-of-market-research/#modal576187