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The Real Problem With Media Measurement: We’re Still Using The Wrong KPIs
Marketers have always craved one thing from their media investments: effectiveness. Are we getting results? Are we driving brand growth?...

Jori van de Spijker
15 sep.3 minuten om te lezen


How Does Online Video-Based Advertising Perform in Reaching Millenials and Gen Z?
Research study on attention and brand recall for social reel, social feed and pre-roll advertising Nowadays, many brand managers will...

Jori van de Spijker
18 aug.10 minuten om te lezen
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