Sanne Demir – De Combinatie Van Factoren

Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we speak with Sanne Demir, Communication & Behavioural Strategist at De Combinatie van Factoren (DCVF), a Dutch activation agency known for combining creativity, behavioural science and retail design into impactful brand experiences. From developing concepts to 3D retail design and production, DCVF helps brands bring their strategies to life with a full-service approach rooted in insight and execution. In our conversation with Sanne, we explore how brand activation changes, why relevance matters more than ever, and what it takes to build behaviour, not just awareness.

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