DVJ Insights Expands to Spain with New Office and Local Experts

The fast-growing international market research agency DVJ Insights has expanded its European presence with the opening of a new office in Spain. Known for their innovative approach and close collaboration with the academic world, DVJ recently received their seventh Gazelle award, recognising their sustained growth and commitment to excellence. The reason for opening an office in Spain is to support the local clients better and strengthen the overall global presence.

This expansion marks a significant milestone in DVJ’s strategy of working through local lenses within a global setting. Where the world of market research is moving towards automation and efficiency, DVJ believes that quality and added value are what clients truly need. That is why DVJ always starts with generating a better understanding of the local needs.

Lucas Hulsebos, CEO of DVJ Insights, comments: "Our decision to open an office in Spain underscores our dedication to strengthening our global presence. Our global clients increasingly seek local relevance alongside our global perspective. That’s why we’ve invested in understanding the marketing professional better to support our local consultants in each of our markets. It’s not just about having a pin on the map, it’s about being truly present and understanding the unique dynamics of each market.”

To enhance this local presence, DVJ Insights has welcomed two experienced consultants to its Madrid team: Jorge López and María Sánchez Raposo. Both bring extensive experience in brand and communication research and will lead DVJ’s consultancy offering in the Spanish market.

Jorge López joins DVJ as the first Client Consultant based in Madrid, Spain. With a background at Millward Brown, Kantar, and BBVA Creative, he brings a wealth of knowledge in brand research and communications. “For more than 10 years, DVJ Insights has demonstrated that the market needs a service and consultancy offering that delivers consistent growth over time,” says Jorge. “I’m impressed by DVJ’s agility and determination to implement different methodological innovations in order to provide the best service to the client, and by their versatility to combine the local and the global and to make each learning more useful.”

María Sánchez Raposo joins as Client Consultant alongside Jorge in Madrid. Having held senior positions at Millward Brown, Kantar, and YouGov, and with extensive experience in global and Latin American markets, she brings additional value to DVJ's regional and global offering. She was recently elected as a board member of Insight+Analytics España, Spain’s main association of market research and data analytics professionals and companies, further underlining her leadership in the industry.

“DVJ Insights is an innovative and fast-growing company with both a global and local vision, and a collaborative environment where knowledge is shared to foster professional development. I’m excited to be part of a team of experts with extensive experience and a clear strategic vision,” María notes. “This opportunity allows me to continue learning and deepening my understanding of communication, innovation, and shopper behaviour, helping brands connect more effectively with their audiences. From this holistic perspective, I take on the role of a “brand doctor”: assessing brand health, identifying opportunities for improvement, and guiding them on their path to sustainable success.”

With this latest expansion, DVJ reaffirms their mission to strengthen their position as a trusted partner for clients, both strategically and geographically. The agency’s annual Brand Growth Study, surveying over 3,000 professionals, has been boosted in Spain over the past three years, culminating in the first dedicated Spanish edition to be released this year. It will help in understanding the Spanish marketing professional better and allow DVJ to tailor their solutions to the local demands.

This combination of country-specific understanding, the drive for real innovation and making research better, strong academic partnerships and dedicated local support, has made DVJ one of the fastest growing agencies in Europe.