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Measuring Emotions to Understand Behaviour: From Science to Practice

  • Forfatters billede: DVJ Research Group
    DVJ Research Group
  • 5. jun.
  • 6 min læsning
Wooden blocks showing different emotions

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.

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