In retail, the moment of truth is often described as the instant a consumer decides whether or not to buy. In pharmacy, however, that moment is fundamentally different — and more complex. According to Alba Labarca León, Head of Pharmacy Division at Avizor and former Colgate-Palmolive leader with more than 22 years of experience, brands do not win or lose at the shelf alone. They win, or disappear, through recommendation, availability and focus. A Dual Moment of Truth in Pharm

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy i