In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate time-to-market, and consumer trends evolve rapidly, achieving a meaningful competitive advantage has become increasingly challenging. However, identifying underexplored or underserved opportunities—commonly referred to as "white spaces"—offers the potential for less contested, more profitable growth.

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...