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Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
DVJ Research Group
4 feb5 Min. de lectura


Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

Dennis Hulsebos
19 nov 20245 Min. de lectura


Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
DVJ Research Group
30 oct 20244 Min. de lectura


Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
DVJ Research Group
30 oct 20249 Min. de lectura


Computational thinking - beyond data scaling - expanding AI's cognitive horizon
Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Dennis Hulsebos
22 oct 20244 Min. de lectura


Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...
DVJ Research Group
30 sept 20245 Min. de lectura
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