Cannes Insights Lions
Mon 16 Jun
|Majestic Hotel Cannes
Meet DVJ at Insights Lighthouse during the Cannes Lions International Festival of Creativity on June 16-17, 2025!
Time & Location
16 Jun 2025, 09:00 CEST – 17 Jun 2025, 17:00 CEST
Majestic Hotel Cannes, Main Gala Room
About the event
Meet the DVJ team at Cannes Insights Lions 2025. Our team will be present both days, ready to connect and share knowledge.
As sponsor of the festival, Lucas Hulsebos (CEO, DVJ Insights) will also host a session together with Fenny Léautier (Head of Consumer Insights & Analytics Personal Health at Philips).
The role of creativity for growth: How leading brands turn creativity into business growth by combining AI with human insight
Together with the University of Groningen, DVJ Insights analysed 8,500+ ads and surveyed over 10,000 marketers to uncover a striking trend: creative uniqueness has steadily declined, even though creativity remains a key driver of brand growth.
During the session, we will show how brands can reverse this trend by structurally pre-testing creative ideas and using AI to enhance, rather than replace, human insight. Philips will present its approach to combining deep human understanding with AI-driven cognitive demand analysis to continuously improve campaign breakthrough and effectiveness.
Date: 16 June 2025
Time: 11:00 - 11:30 AM
Place: Main Gala Room, Majestic hotel, Cannes
Lucas Hulsebos
CEO - DVJ Insights
Fenny Léautier
Head of Consumer Insights & Analytics Personal Health at Philips
Following their powerful appearance at the Insights Lighthouse stage in Cannes, The Drum sat down with Fenny Léautier (Philips) to explore how brands can truly make a difference in people’s lives.
From reshaping marketing around human impact to blending creativity with AI and rigorous insight testing, this article reveals how Philips – with the help of DVJ Insights – is setting a new benchmark for brand effectiveness.
Read the full article here: https://www.thedrum.com/news/2025/06/16/how-philips-doubling-down-making-people-s-lives-better
Measuring Creativity: Interview with Lucas Hulsebos
At the Cannes Lions Festival, Bas Vlugt from Marketing Report sat down with Lucas Hulsebos, CEO of DVJ Insights, for a conversation on creativity, attention, and the role of AI in modern advertising. In this short but insightful interview, Lucas shares how creative work can be tested without limiting its impact — and why true effectiveness always starts with understanding people.
Watch the video to discover how data and creativity can go hand in hand.