ESOMAR Congress 2026: Metamorphosis
Wed 02 Sept
|Palacio de Congresos de Valencia
Join DVJ Insights at ESOMAR Congress 2026: Metamorphosis, where Lucas Hulsebos will share new insights into why some brands achieve consistent growth while others stagnate.
Time & Location
02 Sept 2026, 11:30 – 11:50 CEST
Palacio de Congresos de Valencia, Av. de les Corts Valencianes, 60, Pobles de l'Oest, 46015 València, Valencia, Spain
About the event
ESOMAR Congress brings together the global data, research and insights community to explore how human understanding, technology and industry practices are evolving to create better decisions and greater impact. The 2026 edition, Metamorphosis, takes place in Valencia from 1–4 September.
Session: The Strategic Growth Gap: How Insight Is Rewiring Growth Decisions
What separates brands that grow from those that stagnate?
Lucas Hulsebos, CEO of DVJ Insights, will introduce the “Strategic Growth Gap”: the difference created not primarily by budgets or access to data, but by how organisations make decisions.
Based on new research, Lucas will show how growing brands invest more consistently, integrate insights earlier and create stronger support for innovation, while stagnating brands tend to take more short-term and fragmented approaches.
The session explores how the role of insights can shift from reporting outcomes to actively shaping strategic decisions, making growth more consistent and repeatable.
Time: 11:30–11:50
More information: https://esomar.org/events/congress-2026