IIEX Europe
Tue 17 Jun
|Beurs van Berlage, Amsterdam
Meet DVJ Insights at IIEX Europe in Amsterdam, 17-18 June!
Time & Location
17 Jun 2025, 13:15 – 13:40 CEST
Beurs van Berlage, Amsterdam, Damrak 243, 1012 ZJ, Netherlands
About the event
IIEX Europe is one of the most influential and future-forward events in the insights industry, hosted by Greenbook. The event, taking place in Amsterdam at the Beurs van Berlage on June 17–18, 2025, brings together researchers, marketers, data scientists, and business leaders to challenge conventional thinking and explore the latest innovations shaping the future of insights.
We are proud to announce that in partnership with Philips, DVJ Insights will take the stage and discuss AI’s impact on Research.
About the Session
AI Impact on Research: Testing POSM for Shopper Engagement
In partnership with Philips, DVJ explored how AI, combined with consumer research, can optimise Point of Sale Materials (POSM). By using AI-driven predictive analytics and photo-realistic in-store simulations, we aimed to understand how different POS designs capture attention and drive purchase decisions. This research highlights how brands can harness AI for more effective retail media.
Key Takeaways:
AI, paired with consumer research, offers deeper insights into how POSM affects shopper attention
Predictive analytics provide clear metrics to assess POS effectiveness
AI simulations, combined with creative testing, allow brands to make smarter decisions
Speakers:
Adrian Sanger, Global Head of Shopper at DVJ Insights
Paolo Tomasetta, Head of Communication Insight at Philips Personal Health
Read more and save your spot here: https://www.greenbook.org/events/iiex-europe/agenda?agendaPath=session/1612885
This is a session you truly don’t want to miss!