Retail Media Day
Thu 15 May
|Media Plaza Utrecht
What determines the real impact of retail media on brand and sales? Jori van de Spijker shows how retail media can drive brand growth, backed by new research and sharp insights.
Time & Location
15 May 2025, 08:30 – 17:00 CEST
Media Plaza Utrecht, Jaarbeursplein 6, 3503RM Utrecht, Netherlands
About the event
On May 15th, Jori van de Spijker (DVJ Insights) will be sharing the latest findings on this at Retail Media Day in Utrecht. Discover how you can make a difference with creativity and optimise POS expressions for maximum return.
About the session
Retail media: creation as a multiplier for brand and sales impact
What determines the real impact of retail media on brand and sales? DVJ Insights and the Vrije Universiteit Amsterdam investigated this by means of actual sales data (measured via shopping cart chips) and a large-scale consumer evaluation of more than 50 retail media campaigns. The results are clear: creative power is crucial and ensures 2.5 times as much sales uplift and 12 times as much brand impact.
Discover how you can make a difference with creativity and how you can optimise POS expressions for maximum return. A must for marketers who really want to use the power of retail media.
Join the session at 11:15-11:45 in hall ‘Glow’!
*The session is in Dutch.