The Quirk’s Event

Meet us at Quirk’s Event, a leading international gathering for professionals in marketing research and consumer insights. With a strong focus on innovation, practical learning, and real-world application, Quirk’s brings together the industry’s top thinkers to explore what’s next in research and strategy. At stand no. 203 our consultants will be ready to share, connect, and discuss future-proof ways to help brands grow.

Join Adrian Sanger, Global Head of Shopper, for his session - Digital Point-of-Sale Ads: Proven to Work When Tested Right!

As retail media expands rapidly with more screens, shelf signage and promotional clutter, brands face a familiar and growing challenge. How will your point-of-sale ad be seen, remembered and drive real sales?

In this session, Adrian will explore what makes certain ads break through in a busy retail space, how attention and recall drive sales and why creative quality is still the single biggest variable in success. Furthermore, he will share the results from a large-scale validation project that links POS ad performance in pre-tests to actual in-store sales uplift. By testing over 50 POS ads in real store environments, DVJ identified which pre-test signals best predict success and how brands can use these insights to optimise future campaigns.

This session is for anyone investing in retail media who wants to go to market with creative that’s been proven to perform.

Time: Thursday, May 8th at 1:45-2:15 PM

Place: Room 4

Registration: In the Quirks app

About Adrian Sanger

Adrian Sanger is a seasoned leader and innovator with over 25 years of experience in the data and insights industry. As the global head of shopper at DVJ Insights, he works closely with global and local brands to develop impactful shopper solutions. Before joining DVJ Insights, Adrian held senior roles at dunnhumby, Nielsen and GfK. A regular conference speaker and writer, Adrian is also a member of the MRS Delphi Group and of the board of directors for the MRS, reflecting his commitment to advancing research excellence and professional standards.