DVJ Research Group

Artificial intelligence is changing the marketing and creative industries at speed. But for Alistair Robertson, Creative AI Director, its real significance is not that it replaces creativity. It is that it could help brands get back to what has always driven growth: genuine distinctiveness, stronger ideas, and more effective brand building. With experience across FMCG, finance, healthcare and technology, Robertson has seen multiple waves of change in advertising. His perspective, however,...

London, 20 May 2026 - DVJ Insights welcomes Nicola Ball as consultant in the UK, further strengthening its shopper and innovation expertise and supporting continued growth in the region. Nicola brings more than 20 years of experience in shopper research and consultancy. She started her career at Kantar Worldpanel before moving to Australia, where she held shopper and customer insight roles at Colgate-Palmolive and Lion. Most recently, Nicola worked at IGD, where she provided strategic...

Over the past decade, brand growth has become increasingly grounded in data, evidence, and structured decision-making. In this conversation, Alexander Dedovets, responsible for Marketing Effectiveness at Cloetta, a leading confectionery company in Northern Europe and home to some of the strongest brands on the market, shares how the company approaches growth through a clear focus on penetration, product quality, and evidence-based marketing. From prioritising “superbrands” and consumer...