Mark Vroegrijk

Mark Vroegrijk is a Senior Methodologist at DVJ Insights, and a member of its internal innovation team, the LAB. In this role, he focuses on advancing DVJ’s product portfolio from a methodological perspective — either by enhancing existing solutions or developing new ones.

A key aspect of Mark’s work involves creating tools that make advanced analytics scalable, intuitive, and accessible across the entire organisation. He also frequently conducts meta-analyses using data from numerous client projects. These analyses provide overarching insights into what is and isn’t effective in marketing, enabling DVJ Insights to offer stronger recommendations for clients, as well as to publish in-depth articles on its website and/or themed magazines.

Mark has a background in academic research, holding a Master’s degree in Marketing Management and a PhD in Marketing Modeling, both from Tilburg University in the Netherlands.