DVJ Insights Launches Next-Generation Shopper Data Platform In The Nordics

DVJ Insights proudly announces the official launch of its next-generation shopper data solution, Spenderlog, in Denmark, Sweden, and Norway. This launch reflects DVJ’s mission to elevate the quality and impact of market research by offering smarter, more integrated solutions. Central to this new approach are two key partnerships with DVJ: Norstat, ensuring population-representative sampling, and CatMan Solution, providing retail intelligence and dashboarding capabilities. Together, they deliver the most advanced and reliable shopper data platform in the region.

A new standard in passive shopper data collection

Shopper research has traditionally relied on manual panel methods, where consumers self-report their purchases, often leading to biased and incomplete data. Spenderlog changes this paradigm by passively capturing real-time digital receipt data directly from consumers. The solution is fully GDPR-compliant, scalable, and offers far more detail and accuracy than conventional methods.

Originally developed by a Danish fintech start-up, Spenderlog has been acquired and significantly enhanced by DVJ. The platform now connects seamlessly with DVJ’s broader research solutions, offering a holistic view of consumer behaviour, from intention to actual purchase.

A representative panel built with Norstat

To guarantee high-quality and representative data, DVJ partnered with Norstat, one of Europe’s most trusted panel providers. Together, they built a scientifically sampled panel of 4,000–5,000 households per country, using quotas for demographics such as age, gender, income, household composition, region, and retail preferences.

“Launching in the Nordics with Norstat as our partner has been a game-changer,” says Lucas Hulsebos, CEO of DVJ Insights. “Their local expertise and rigorous panel recruitment enabled us to bring an innovative solution to market that is both scalable and representative.”

Retail expertise embedded in delivery – powered by CatMan Solution

To translate data into actionable insights, DVJ collaborated with CatMan Solution, a leading Nordic provider of data integration and dashboarding tools for the retail and FMCG sectors. CatMan’s deep understanding of the commercial side of retail ensures that clients can access the shopper data in a clear, structured and decision-oriented way,  directly supporting category and trade marketing decisions.

A local presence with global impact

DVJ is an award-winning international research agency, having received seven FD Gazelles in recognition of its rapid growth. To support clients locally, DVJ has now established dedicated teams in Copenhagen, Oslo, and Stockholm, staffed by senior consultants with in-depth knowledge of the local markets.

“For the first time, we can truly connect what people say with what they do,” adds Hulsebos. “This closes the loop between attitudes and behaviour, giving brands a powerful new tool for growth.”

A new era of shopper intelligence

For brands operating in the Nordics, Spenderlog offers a next-generation view of shopping behaviour: passive, precise, and predictive,  all embedded in a locally supported, GDPR-compliant solution that’s ready to scale.