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Dr. Hauschka is a German natural cosmetics brand founded in 1967. Today, Dr. Hauschka is available worldwide but has its production and laboratory based in Germany. This insightful interview with Marlijn van Straaten, CEO of Dr. Hauschka Benelux, highlights the brand's holistic approach to skincare, and delves into the strategic nuances of promotions within the cosmetics industry, illustrating the brand's commitment to growth through innovative consumer engagement and sales activation.

Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising Code, a comprehensive set of rules that ensures all advertising is honest, legal, decent and truthful. In this interview, Otto van der Harst, CEO of SRC, discusses the vital role of self-regulation in maintaining trust within the advertising ecosystem. He explains how the SRC is adapting to the rapidly changing digital advertising landscape by using data-driven decision-making and AI to monitor new forms of advertising on platforms like YouTube, TikTok and Instagram.

In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven decision-making. Arno Meijerink, founder of ACE | IM Lounge and partner of ACE stands at the forefront of this. ACE | IM Lounge is a leading media agency known for its bold approach to brand growth and performance. In this recent interview, Arno shares insights on navigating creativity and innovation in media strategy, mastering attribution, and managing media fragmentation with a strategic focus. From leveraging AI tools to developing collaborative campaigns that resonate with audiences, Arno reveals how ACE | IM Lounge continues to push the boundaries of what’s possible in media strategy.

Utrecht, 28th August – DVJ Insights, a leading marketing research agency with clients from around the globe and offices across Europe, proudly announces the addition of three new consultants to its esteemed Global Consultants team. The strategic recruitment of professionals from the United Kingdom, the Netherlands, and Germany contributes to the company’s further successful international cross-border growth.