Shopper data
for everyone
DVJ Core Diagnostics turns passive digital receipts into a self-serve dashboard that gives you a clear view of pricing, promotions, penetration and retailer performance. It helps you spot what’s changing in your category, what’s driving it, and where to act—without waiting weeks for a report. Available across Sweden, Denmark and Norway.
Why now?
Shopper data has often been fragmented, slow to access, and priced in a way that only makes sense for occasional deep-dives. That makes it hard to use it for day-to-day decisions, even though pricing, promotions and retailer performance change all the time. DVJ rebuilt shopper diagnostics so commercial teams can use it as infrastructure: a consistent, always-on view of the category that helps you spot shifts early, track the impact of actions, and stay aligned across markets.
Limited Coverage
Only parts of the market are visible, so you’re making calls with gaps in the picture.
Representativity Issues
Samples skew toward certain shopper types, which can distort what ‘the market’ is really doing.
Slow delivery
Insights arrive weeks later—too late for fast changes in pricing, promos or retailers.
Premium Pricing Layers
You pay extra for every add-on: more retailers, more KPIs, more cuts of the data.
Core Diagnostics: full category visibility, 24/7
A self-serve dashboard that turns digital receipts into a clear view of what’s happening in your category. Track performance across all brands and all retailers, and keep on top of the KPIs that actually steer decisions—penetration, frequency, repeat/loyalty, price and promotion value. Compare results by retailer to see where you’re winning or losing, and add demographic cuts (age, gender, income, region, family type) to understand who is driving the change. Available across Sweden, Denmark and Norway.
Built for commercial decisions
in Nordic grocery
Core Diagnostics is built for the questions commercial teams need answered fast—what’s changing in the category, what’s driving it, and where to act next. It brings pricing, promotions, penetration and retailer performance into one consistent view, so you’re not piecing together different sources or waiting for a one-off report. You can quickly see whether growth comes from gaining buyers, increasing buying frequency, or shifting value, and compare results retailer by retailer. A practical, always-on dashboard for day-to-day steering across Sweden, Denmark and Norway.
How it works
A simple flow from real receipts to category insight. Spenderlog collects and harmonises the data, and Core Diagnostics gives you always-on access to the category in one dashboard.
Why DVJ
DVJ built Core Diagnostics to make category-level shopper insight easier to access and easier to use. We combine a representative Nordic panel with harmonised digital receipt data, so you get a consistent view across retailers—ready for everyday commercial decisions.
DVJ Insights’ Commitment to Shopper Data Innovation
Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions.
The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts.
Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region.
Comprehensive Market Coverage Across the Nordic Region
DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.
