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At Shelf Navigation and Optimisation

Finding the best place for your pack and optimise the performance of the full shelf

In today’s competitive retail landscape, shelf optimization is essential for capturing shopper attention and driving sales. It goes beyond arranging products; it’s about ensuring shelves meet shopper habits while maximizing visibility. Effective shelf optimization bridges the gap between shopper needs and category goals, turning browsers into buyers and enhancing the experience


Our approach

At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in real-life and especially in front of the shelf. Our approach is combining different techniques to make sure in depth understanding is generated:


  • Better Designed Shelves Drive Sales : Shelf design can nudge purchasing decisions. Head-to-head comparisons of shelf ‘shopability’ help brands and retailers ensure products are visible, accessible, and enticing.

  • Diagnosing Purchase Triggers and Barriers: By combining observation, direct feedback, and predictive analytics, gain a full view of purchase behavior—uncovering the triggers that drive sales and the barriers that hold them back

  • Leveraging Category Entry Points and Missions: Patterns of shopping behavior reveal that there is no “average” shopper. By studying motivations and trip behaviours, retailers can tailor shelf layouts to align with real-life shopping missions

  • Understanding Decision Trees: How shoppers behave when their first choice isn’t available provides crucial insights into subconscious and conscious decision-making patterns. These “rules” can guide layout decisions, in aisle and secondary sites

  • Predictive Visibility: AI-driven insights enable brands to predict how placement impacts shopper behaviour, empowering data-driven decisions that improve visibility


Our deliverables

We Observe and Ask: Understanding shopper behaviour goes beyond traditional surveys. By observing how shoppers interact with the shelf and combining it with targeted questions, we uncover deeper insights into what drives decisions—both conscious and subconscious.


Photo-Realistic Shelves with Actionable Metrics: We recreate shelves and stores with photo-realistic precision, enabling brands to test layouts in a controlled yet realistic online environment. Our advanced tools track critical metrics like dwell time, product pick-up rates, and conversion, providing a clear picture.


In-the-Moment Feedback: Our approach includes real-time, mobile surveys that capture the shopper’s perspective right at the moment they face the shelf and make a choice.


A Holistic Approach to Shelf Optimization: By integrating observation, in-the-moment surveys, and advanced shelf testing tools, we provide a 360-degree view of shopper behaviour.  Every recommendation is grounded in real-world insights that drive sales and shopper satisfaction.


We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities.  We create one-pagers, story books and content that inspire change


Your benefits

  • An in depth understanding of in store behaviour linked to each category and shelf.

  • Qualitative and quantitative insight into the entire shopping experience for each category.

  • Based on academic principles and therefore easily fitted.

  • Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life.

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