Our Approach

DVJ wanted to make shopper data available for everyone. Our Core Diagnostics provide a continuous, always-on view of shopper behaviour across retailers, brands and categories for low costs.

Using passive digital receipt collection, we capture real purchase behaviour across all supermarkets: online and offline. This data is enriched using AI and a harmonised product master database, creating a consistent and complete view of the market.

Through an intuitive dashboard developed together with Catman Solutions, you can track performance across all key KPIs, updated frequently and available at any time. Data can be updated every month, quarter or year.

Key Benefits

• Always-on insight into your category: Access up-to-date shopper data across all brands and retailers

• Representative and scalable data: Large, balanced panels built in partnership with Norstat

• Full market coverage: Capture all shopping trips, including smaller and frequent purchases often missed in traditional data

• Complete performance overview: Track penetration, frequency, loyalty, pricing and promotion impact in one dashboard

• Faster and more actionable insights: Data available within days instead of weeks or months

• One consistent data foundation: Standardised across retailers, categories and markets by the use of a product master database