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Balancing demand and supply in White Space Seeking

Autorenbild: Martin HellichMartin Hellich

Gaining a competitive edge by identifying white spaces

In a market where product differentiation is narrowing, competitors accelerate time-to-market, and consumer trends evolve rapidly, achieving a meaningful competitive advantage has become increasingly challenging. However, identifying underexplored or underserved opportunities—commonly referred to as "white spaces"—offers the potential for less contested, more profitable growth.

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