DVJ Insights Strengthens Nordic Presence with New Global Client Director Elin Scotford

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to client growth through high-quality consultancy and local expertise. Elin, based in Malmö, has 20 years of experience working with both Swedish and Danish markets and will work closely with DVJ’s Nordic team from the Danish office in Copenhagen.

“This strategic addition to the team marks another milestone in DVJ’s growth across the Nordic region,” says Lucas Hulsebos, CEO of DVJ Insights “Our global clients increasingly seek local relevance alongside our global perspective. That’s why we’ve invested in understanding the marketing professional better to support our local consultants in each of our markets. It’s not just about having a pin on the map, it’s about being truly present and understanding the unique dynamics of each market.”

Elin brings deep expertise in shopper insights and a proven track record in helping brands better understand consumer behaviour across retail and omnichannel environments. She joins DVJ from YouGov, where she served as Team Lead, Advanced Solutions Nordics. Her background also includes roles at various market research institutes, co-founding her own consultancy firm, and serving as a Board Member of the Swedish Insighters since 2022.

“I am truly excited to be part of DVJ’s expansion into the Nordic market and to help bring such an innovative, quality-driven company to the region,” says Elin. “DVJ stands out through its ability to deeply understand client needs and translate them into fast, actionable insights - thanks to its agile way of working, sharp commercial focus and strong ties to academia. This approach is key to supporting our clients effectively on their growth journeys.”