Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Doel van het project:  Veel bekende merken zoeken naar manieren om hun merk te ontwikkelen en meer market share te genereren. Vaak is de...

Uitdaging van de klant Voor veel merken zijn Category Entry Points een belangrijk hulpmiddel voor merkengroei. Inzicht in wat mensen aan...

Uitdaging van de klant Onze klant, een wereldwijde producent in de FMCG-sector, stelt jaarlijks ambitieuze groeidoelen voor zijn snoep-...