DVJ Research Group

In a media landscape defined by fragmentation, shrinking attention spans and rapid technological change, brands face a growing challenge: how to remain visible, relevant and chosen. For Fran Ares, CEO and founder of Glocally, brand growth is not about one single lever, but about staying close to the market, understanding how consumers behave, and making it easy for people to choose you. As Glocally enters a new phase with a renewed identity and broader positioning, Fran reflects on the...

For Prasun Bose, Global Director of Insights at Essity, brand growth is no longer just a marketing question, but a systemic one. After more than eight years at the company, working on its flagship incontinence brand TENA, his role has evolved from traditional research into building a fully integrated insights ecosystem. The ambition is clear: to connect consumer understanding, market data, and business performance into a single source of truth that drives real growth. In a category shaped by...

Kneipp has been rooted in a clear philosophy for over 135 years. Built on the principles of water, plants, nutrition, movement and balance, the brand has evolved from a traditional bath product into a broader wellbeing proposition. In this conversation, Petra Oonk, Head of Marketing at Kneipp Benelux, shares how the company approaches brand growth through a combination of strong heritage, organisational alignment and continuous relevance in a competitive market. A Strong Identity that...