DVJ Research Group

Seven years ago, DVJ Insights made a deliberate decision to support doctoral research at the University of Groningen. With Hidde Smit's successful PhD defence, that long-term commitment has reached its first important milestone. Seven years ago, DVJ Insights made a deliberate decision: to invest in a PhD position at the University of Groningen. It was a significant investment, with no immediate commercial return. But it was based on a strong conviction: if we want to make marketing research...

Building a strong brand goes far beyond creating memorable campaigns. For Beatriz Navarro, CMO of Renault Spain and President of the Spanish Marketing Association (AMKT), brand growth is fundamentally about business transformation. With more than two decades of experience across sectors including automotive, retail, foodservice and fashion, she believes that marketing must influence everything from product development and pricing to customer experience and commercial performance. In this...

How do you transform a centuries-old industry into a modern digital marketplace? For Daniela Bergek, Head of Digital Marketing at Auctionet, the answer lies in making auctions more accessible, understanding customer behaviour and using technology to remove barriers to growth. Founded in Sweden in 2011, Auctionet has grown into one of Europe's largest digital auction marketplaces, connecting traditional auction houses with buyers around the world. In this interview, Daniela shares how...