In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven decision-making. Arno Meijerink, founder of ACE | IM Lounge and partner of ACE stands at the forefront of this. ACE | IM Lounge is a leading media agency known for its bold approach to brand growth and performance. In this recent interview, Arno shares insights on navigating creativity and innovation in media strategy, mastering attribution, and managing media fragmentation with a strategic focus. From leveraging AI tools to developing collaborative campaigns that resonate with audiences, Arno reveals how ACE | IM Lounge continues to push the boundaries of what’s possible in media strategy.

Utrecht, 28th August – DVJ Insights, a leading marketing research agency with clients from around the globe and offices across Europe, proudly announces the addition of three new consultants to its esteemed Global Consultants team. The strategic recruitment of professionals from the United Kingdom, the Netherlands, and Germany contributes to the company’s further successful international cross-border growth.

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European conference on marketing, it attracted around 1000 academics from around the globe. DVJ was represented by three colleagues — Jelle Quak, Mark Vroegrijk, and Lisette Kruizinga — who attended to stay updated on the latest scientific developments, connect with academics on existing and new cooperative projects, present and host their own special session, and draw inspiration from the wealth of knowledge shared.

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to the complexities of the innovation process, Barbara sheds light on Warsteiner's strategic approach to securing its place in an increasingly competitive landscape.

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effectiveness is measured, and what marketers should consider when launching campaigns.