Hamburg, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research agency, is proud to announce the arrival of Martin Hellich as the new Head of the Innovation Domain. This strategic step comes at a time when DVJ Insights is experiencing continuous growth, both in market presence and internal capabilities, highlighting its commitment to enhancing client-focused research solutions. Expanding expertise in key domains As DVJ Insights continues its rapid expansion, the need for specialised knowledge in consumer behaviour, innovation, and brand strategy has never been more critical. Martin Hellich joins the management team with a wealth of experience, bringing over 20 years of management, insights and innovation to the table. His expertise will be instrumental in keeping DVJ ahead of the competition regarding innovative approaches and implemented to the wide offer of solutions, in the ever-evolving industry. Innovation as a driver for growth Having been in the market research industry for more than 20 years, Martin builds on a broad spectrum of experiences. Before joining DVJ, he worked for Kantar in Germany and Spain as well as for Ipsos in Germany. Most of his expertise lies in Marketing research as well as CX. He acted in various roles ranging from management positions to client-facing ones. At DVJ Insights Martin helps to drive the business in the Brand & Innovation Domain. Marieke van Echtelt, Managing Director at DVJ Insights, remarks on the strategic enhancements within the organisation: “Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Martin´s arrival is a key part of this process, ensuring that we continue to deliver the high-quality, impactful research our clients expect from us.” Martin Hellich's first impression of DVJ Insights “I am impressed by the amazing growth of DVJ Insights, which is founded in a great working model that resonates well with so many clients. I am eager to contribute to continuing this growth and am looking forward to working with so many great colleagues as well as clients.”

Utrecht, May 1 – DVJ Insights, a premier marketing research agency known for its rapid growth and innovative approach, proudly announces the promotion of Jori van de Spijker to the new role of Global Head of Brands & Communication. This strategic move is part of DVJ Insights’ broader initiative to deepen its domain expertise and enhance its leadership team, ensuring the agency remains at the forefront of the marketing research industry Samsung . A new era of Brand & Communication expertise DVJ Insights is rapidly expanding, having doubled its workforce in just five years. Marieke van Echtelt, Managing Director, emphasises the agency’s commitment to not just business growth, but also to organisational development to maintain and exceed their high standards of research and client service. This involves strategic organisational changes to stay competitive. “By investing in our teams and creating new leadership roles focused on enhancing our domain expertise and innovative solutions, we’re setting the stage for DVJ to become a top global agency,” she explains. These changes aim to deepen DVJ’s impact and innovation across key domains, ensuring continued excellence for clients worldwide resulting in the expansion of the Management team by new Heads of Domains in Brands & Communication, Innovation and Shopper. Having worked as the Global Commercial Director, Jori has been pivotal in DVJ Insights’ rise as a leader in marketing research. His transition to Global Head of Brands & Communication marks a significant milestone for both Jori and the agency.  With over 15 years of experience in consulting for both global and local advertisers, Jori brings unparalleled expertise in brand growth, campaign effectiveness measurement, and creative testing. Innovative solutions for changing media landscapes Jori’s leadership comes at a time when the media landscape is evolving more rapidly than ever. “I’m thrilled to step into a role that aligns perfectly with my passion for Brand & Communication research,” Jori shares. “The industry’s constant evolution demands innovative solutions. I look forward to further developing our cutting-edge methodologies in brand tracking and campaign effectiveness, ensuring our clients receive unparalleled insights.” Continuing DVJ Insights' legacy of growth Jori’s promotion reflects DVJ Insights’ commitment to nurturing talent within and reinforces the agency’s market-leading position in brand and communication research. Marieke van Echtelt, Managing Director at DVJ Insights, commented, “Jori’s promotion is a testament to our belief in internal growth and expertise. His visionary approach will undoubtedly lead DVJ Insights to new heights in brand and communication research.” “As DVJ Insights continues to expand its reach and refine its offerings, Jori’s leadership in the Brand & Communications domain is poised to drive significant advancements in how brands understand and engage with their audiences.”