Barbara Semlitsch - Warsteiner

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to the complexities of the innovation process, Barbara sheds light on Warsteiner's strategic approach to securing its place in an increasingly competitive landscape.

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