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Discover how DVJ Insights integrates social responsibility and customer satisfaction research into sustainable, ethical practices. Our Social Mission Driving Positive Change through Equality, Diversity, and Sustainability – Our commitment to social responsibility empowers our people and fosters a sustainable future. Our Social Mission We are committed to social responsibility and ethical practices by aligning our operations with the International Standard ISO 26000. The company's strategic approach to CSR, is structured around the following key areas: Equality and Organisational Structure DVJ Insights embraces a flat organisational hierarchy, promoting equality and ensuring equal opportunities for all, from junior consultants to seasoned experts. This approach encourages meaningful contributions to content and innovation at every level. Diversity and Inclusivity DVJ Insights is characterised by its diverse workforce, with over 20 nationalities represented across four offices. The company operates predominantly in English to accommodate its diverse team, and most meetings are held online to ensure inclusivity. Employee Vitality and Well-being DVJ Insights prioritises employee well-being with a comprehensive vitality plan supporting mental and physical health. A "happy-or-not" meter tracks daily satisfaction, aiming for a Joy Score above 75%. Fair labour policies also promote a supportive and balanced work environment. Sustainability DVJ's energy policy prioritises sustainability, encouraging the use of electric vehicles, public transportation, and paperless office practices. Social Return DVJ Insights supports society through donations to research, charitable sports events, and partnerships with organisations like Beatbatten, Hartstichting, and Wilhelmina Kinderziekenhuis. It also contributes to its field by giving guest lectures and collaborating with universities, inspiring future generations and aiding disadvantaged groups. Responsible Client Selection In line with its CSR values, DVJ Insights has made a conscious decision not to engage with the tobacco industry, supporting the vision of a smoke-free Netherlands. This policy reflects the company's commitment to positive societal impact and ethical business practices. Committed to Positive Impact and Sustainable Growth DVJ Insights not only implements CSR practices but also conducts research on CSR's significance in the business world. Through its annual Brand Growth Study and events, DVJ engages with industry leaders and academics to explore and share insights on CSR's role in fostering sustainable brand growth. This policy demonstrates DVJ Insights' dedication to creating a positive, inclusive, and sustainable working environment, while actively contributing to societal well-being and promoting responsible business practices. Through its comprehensive CSR approach, DVJ Insights sets a high standard for corporate social responsibility, reflecting its core values of positivity and accountability. ISO 26000, provides guidance on how businesses and organisations can operate in a socially responsible way, meaning it advises on ethical and transparent practices that contribute to the health and welfare of society. ISO 26000 covers areas such as organisational governance, human rights, labour practices, the environment, fair operating practices, consumer issues, community involvement, and development. Based on the assessment, we developed strategies to address and discuss possibilities and in key areas of social responsibility as outlined in ISO 26000. And now that our initial documentation has been developed, we will monitor progress and report on developments. Because, as we move forward, DVJ Insights remains dedicated to upholding these principles, continually seeking ways to enrich our CSR contributions and uphold our commitment to making a positive impact on the world. Our CSR Policy

< Back Research Expert (Dutch speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now We are in search of a talented Dutch speaking Research expert to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Dutch speaking Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in as a Dutch speaking Research Expert? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and Dutch (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team ? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

Uncover growth opportunities with DVJ Insights' innovation research. Explore consumer behavior, market trends, and proven strategies. Innovation Research Innovation is essential for building successful brands, and a focus on consumer engagement and rigorous research is vital to minimising costly missteps while uncovering opportunities for growth. With the right tools and insights, you can identify high-potential opportunities and maximise the impact of your innovation efforts. Comprehensive Solutions for Every Step of Innovation Our comprehensive suite of solutions supports every step of your innovation journey. From discovering strategic opportunity spaces to developing differentiated, meaningful products and optimising the marketing mix, our solutions are designed to enhance the performance of your product launches. By helping you identify, develop, and adapt innovations to evolving market conditions, we empower you to achieve sustainable growth and strengthen long-term brand equity. Tailored Approaches to Innovation Challenges Inspiration & Early Stages We use qualitative insights at a quantitative scale to deliver representative, actionable inspiration AI-Driven Efficiency Our AI capabilities are guided by robust data to ensure efficiency without sacrificing accuracy. Transparent Benchmarking We provide clear, validated comparisons, giving you confidence in the data and actionable benchmarks. Optimised Marketing Mix Our recommendations for (re)launch strategies are based on validated models and refined collaboratively for precision and shared insights. Clear Insights to Transform Your Innovation Journey No matter how complex your research needs, our team distills findings into clear, actionable recommendations, equipping your stakeholders to make confident decisions. With our support, you’ll drive innovation initiatives that deliver measurable success, adapt seamlessly to market demands, and turn your innovation journey into a powerful driver of brand growth and long-term success. White Space Identification Where to pay and how to win? Idea Generation Selecting the best idea and understand possibilities to optimise Concept Testing Go/no-go decision for every concept and understanding potential success Pre-Launch Optimisation What is the best go to market strategy for arguments, RTB's, communication, packaging and pricing Portfolio Optimisation How to find and develop the most successful range Our Top Solutions

Learn how DVJ Insights processes and protects your personal data. Our privacy policy complies with GDPR and outlines data categories, usage, storage duration, and your rights regarding access, correction, and consent withdrawal. Privacy Policy The following privacy policy was last updated on 16/01/2023. Identity DVJ Insights BV is a market research company that focuses on online market research. DVJ Insights BV, registered at the commercial register of the chamber of commerce under number 52870421 (hereinafter: ‘DVJ Insights BV’) is the controller within the scope of the Personal Data Protection Act. This privacy policy states, among other things, which data may be collected and how DVJ Insights BV uses these data. DVJ Insights B.V. takes into account both the GDPR (General Data Protection Regulation) and this privacy statement when carrying out its activities. The privacy statement applies to the processing of personal data obtained in writing or via the website, apps and other mobile (peripheral) equipment. Controller or Processor? With this privacy statement, DVJ Insights BV informs how it processes personal data. DVJ Insights BV does this in two ways: 1. Controller : those who, alone or when joined with others, determine the purposes of any personal data and the means of processing it.DVJ Insights BV is a data controller for the personal data associated with (future and past)employees, client account information and our respondent information from our panels, including registration from websites https://panel.pollland.nl and https://panel.euroquestions.com . Additionally, DVJ Insights BV is a data controller of survey data from our server http://(https://dvj.decipherinc.com ) and our client tools http://(https://clientportal.dvj-insights.com / https://dashboard.dvj-insights.com / https://portal.dvj-insights.com ). Also, data of those who subscribe to our newsletter and events fall into this category. Categories of personal data The following personal data are processed by us as a controller: (business) name and (email) address ID verification telephone number date of birth employee screening bank details (for payment purposes) answers to the profile questionnaire (if filled in by respondents) Recruitment When you apply for employment on our Website or otherwise, we will collect additional Personal Data about you that is specific to that employment position, such as your qualifications, career history, third-party references and interview notes. We may also ask you for other information, for example your interests and the types of jobs you are interested in. Any Personal Data you provide to us in relation to an employment application will be processed in accordance with this Policy and any other privacy statement that may be included with the job announcement to which you apply. Panel members For additional information specifically for respondents in our panels, we kindly refer you to the privacy policy on the panel website. Here you find information on e.g. the categories of personal data that is collected as well as the purposes of collecting this data. Information about protecting your data as well as your rights can also be found there. Additional information for respondents in panels of suppliers We may use panels of our suppliers to process personal data. When you register on the panel of a supplier, DVJ Insights encourage you to read the applicable privacy policies and terms and conditions of the suppliers before providing your (personal) data. Because DVJ Insights are not responsible for the privacy practices of any supplier panels. 2. Processor : those who process personal data on behalf of a data controller. DVJ Insights BV is a processor when we process personal data on behalf of our clients. We will have an agreement with those clients and this agreement will specify what data needs to be processed, for what purpose, and how long we can keep the data as well as any restrictions on our use of the data. Questions? If you have a question about the protection of personal data by DVJ Insights, it is necessary to first determine whether DVJ Insights BV is a Controller. Because questions can only be answered by DVJ Insights BV as a Controller. When it comes to questions to DVJ Insights BV as a Processor, DVJ Insights BV will refer you to the relevant Controller. Legal Basis For Processing In order to comply with certain applicable data privacy laws, DVJ Insights BV is required to set forth the legal basis for the Processing of your Personal Data. In accordance with the purposes for which we collect and use your Personal Data, as set out above, the legal basis for DVJ Insights BV Processing of your Personal Data will typically be one of the following, which are not mutually exclusive: For the performance of a contract that we have in place with you or other individuals, or to take steps at your request prior to entering into a contract; To support DVJ Insights BV or our third parties’ legitimate business interests (for example, in maintaining and promoting our business by providing customers with feedback opportunities); To comply with our legal obligations; With your consent. Automated decision-making DVJ Insights BV does not make decisions about people on the basis of automated processing that can have significant consequences or legal consequences for them. Duration of storage of data Employees and Clients : DVJ Insights BV always stores the data of agreements for a period of ten years in order to be able to comply with statutory retention periods. When it is no longer necessary for other purposes to store personal data, it will be deleted. Marketing purposes : Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future. Panel members : DVJ Insights BV saves your data for as long as you are a member of the panel. As soon as you de-register, DVJ Insights BV stops processing your personal data. These data are deleted with the exception of the data necessary to show that we had your consent tonprocess your data while you were a member. Upon expiration of a storage period of five years, as advised by the Dutch Authority for Consumers and Markets, we also delete these data. Where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty, and liability purposes. We may also keep a record of correspondence with you for as long as is necessary to protect us from a legal claim. Sharing And Disclosure Of Personal Data DVJ Insights BV may share or otherwise disclose your Personal Data within the company, to affiliates and subsidiaries, and selected third parties in accordance with applicable law. The following are examples of how your Personal Data may be shared and the reasons and purposes for undertaking such activities. DVJ Insights BV may share your Personal Data with employees and other officials and representatives within our parent company, subsidiaries and affiliates who have a “need to know” that data for business or legal reasons, for example, in order to carry out an administrative function such as processing an invoice, or directing a query that you have submitted to the relevant department or affiliate. We may disclose your Personal Data to third parties, including the following: law enforcement and regulatory authorities; DVJ Insights BV’s advisors and consultants; IT service providers; third parties engaged by DVJ Insights BV for the purpose of providing services requested by you; to protect any intellectual property rights in any materials displayed on or otherwise available from DVJ Insights BV’s Website; for the purposes of seeking legal or other professional advice; to respond to a legal request or comply with a legal obligation; or to enforce DVJ Insights BV’s policies or Website Terms and Conditions of Use. We may disclose your Personal Data to third parties in the event that we sell, buy or merge any business or assets, including to the prospective seller or buyer of such business or assets. Our employees may use personal devices to access our systems containing your Personal Data, thus your Personal Data may be transferred through or to service providers who contract with our employees for cellular data everywhere in the world. We may be required to share your Personal Data to comply with a court order, law, or legal process, including responding to government or regulatory requests. We may disclose Personal Data if we have reason to believe that disclosure is necessary to identify, contact or bring legal action to enforce any of DVJ Insights BV’s rights, including against you or a third party, for non-payment, violation of any agreement with us, or to otherwise support our business interests. We may share your Personal Data to protect the safety of the company, our customers or others; or to prevent injury to or interference with, our rights or property, or the rights or property of other data processors or anyone else that could be harmed by such activities. Cookies or similar techniques DVJ Insights BV uses two kinds of cookies: functional cookies and analytical cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit a website. On the first visit to the website, DVJ Insights BV has already informed you about these cookies and, if legally necessary, we have asked you for permission to place them. You can opt out of cookies by setting the internet browser so that it no longer stores cookies. In addition, you can also delete all information previously stored via the settings of the browser. See the help function of your browser, under ‘clear history’. Please note that you must adjust the settings separately for each browser and computer you use. Please be aware that if you do not want cookies, we can no longer guarantee that our websites will work properly. Functional cookies Functional cookies are only used to ensure that all the functions on the websites and tools function properly. These cookies ensure, for example, that a single respondent cannot take part in the same research project more than once, or, in some cases, that when you stop halfway through a research project, you can resume where you left off when you return to it. Analytical cookies The analytical cookies are used to analyse the usage of the website of DVJ Insights BV. Analytical cookies are cookies that allow us to measure the use of the website. For example, to determine which parts of the website are most interesting to our visitors, we measure how many visitors come to our website and which parts of the website are viewed the most. No data about your other internet users are stored. The use of cookies by DVJ Insights BV is completely secure. No personal information, such as your e-mail address, can be traced from cookies. No information from the cookies or any other personal data stored in the system of DVJ Insights BV is transferred or sold to third parties. Withdraw consent Right to object Right to restrict processing ‘Right to be forgotten’ Anyone about whom DVJ Insights BV processes personal data as Controller has the right to request access to their own personal data. If data is factually incorrect, you can have this data corrected. You also have the right to data transfer, which allows you to transfer the data that DVJ Insights BV processes on the basis of your consent or on the basis of an agreement with another Controller. If personal data are processed on the basis of consent, this consent can always be withdrawn by the person concerned. Any person has the right to object, to modify the data to be processed and/or to ‘be forgotten’. If you choose to exercise one or more of these rights you can contact DVJ Insights BV using the contact details below. A person’s data shall be deleted with the exception of the data needed to enable us to demonstrate that all recipients of notifications from DVJ Insights BV had given prior consent. After five years, upon expiration of the aforementioned storage period, the person’s data shall be completely deleted. This refers exclusively to data processed by DVJ Insights BV. In addition, you have the right to block your data against further (commercial) use. Each newsletter and survey contain a link which you can use to unsubscribe. You can also send an email to privacy@dvj-insights.com if you no longer want to be contacted for any kind of offer, registration or information by DVJ Insights BV. Protection of your data DVJ Insights BV takes the protection of personal data seriously and has taken the appropriate technical and organisational measures to prevent misuse, loss, and unauthorized access. These ensure that your personal data are protected against loss or any form of improper processing. These protective measures consist, among other things, of the use of secure socket layer (SSL)/transport layer security (TLS) encryption and other forms of encryption such as encryption of the data carriers on which the data are stored. If you feel that your data is not properly secured or there are indications of abuse, please contact DVJ Insights BV via http://privacy@dvjinsights.com . Contact, questions & complaints If you have any questions or comments about this privacy statement of DVJ Insights BV (e.g. about the processing of your personal data by DVJ Insights BV, if you wish to modify or delete your data, or if you wish to revoke your permission) or if you have a complaint about the way in which personal data is processed by DVJ Insights BV, you can contact us using the contact form or by writing an e-mail to privacy@dvj-insights.com . You can also contact us by phone on +31(0)88 2345 700. DVJ Insights BV shall take all steps within its power to handle any questions and comments as effectively as possible. You can also file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) in The Hague. Changes This privacy policy is subject to change. Suppose DVJ Insights BV applies changes to its policies, guidelines or other terms and conditions referred to or listed in this privacy policy. In that case, DVJ Insights BV shall issue a notification of the updated version on its website or by e-mail at least one month prior to it taking effect. We recommend that you regularly review our privacy policy. If you do not agree with the changes, you can terminate your contract with DVJ Insights BV.

Get insights into customer journey mapping with DVJ Insights. Discover key touchpoints and strategies for optimized communication. Consumer Journey How does the orientation and purchasing process of your consumers work? < Back to all products How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution. DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy. Our approach DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques. The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model). We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out. The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed. We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques. With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined. We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers. Our deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. Due to the basis of academic principles, a broad reference is available to see the results in perspective. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method . This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Related No posts published in this language yet Once posts are published, you’ll see them here. Your benefits Qualitative and quantitative insight into the entire journey. Based on academic principles and therefore easily fitted. Clear overview of the most important touchpoints in the orientation and purchase process. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. All qualitative and quantitative results are available in a portal. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Interested in more information? Do you have questions or are you interested in finding out more about Category Entry Points? Speak with one of our experts to find the right solution for you. Get in contact with a consultant Or visit our other pages for more information: Read more about our Shopper Research Read more about our Strategic Studies

< Back Client Consultant (UK) Job Type Full Time Workspace London Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in London, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Jemma Toynebee-Smith, Market Lead UK at jemma.toynebee@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the UK and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

Brand Health Check What is your brand's current position in the category? < Back to all products What is your brand’s position compared to competitors? Which trends can be found in your brand in the recent period? What have the long-term effects been from my marketing efforts? Is there a certain competitor we need to keep a close eye on? These are all important questions to determine the position of your brand periodically and can be used as a foundation for the brand strategy for the coming period. Periodic insight into the position of your brand within the category is crucial to determine whether the current brand, media and creative strategy still leads to the desired results. DVJ’s Brand Health Check offers insight into the position of your brand in relation to the competitive field. This Brand Health Check is particularly suited to monitor the position of your brand in multiple markets in a consistent and efficient way. Our approach DVJ’s Brand Health Check is holistic and consists of different implicit and explicit research techniques. We offer insight into the position of your brand and those of your most important competitors. For each measurement we question many respondents so we can conduct analyses on different subgroups. We add qualitative techniques such as free associations and storytelling to gather qualitative feedback from consumers which help bring brand, category or brand value to life. We offer different types of reporting bespoke to the needs of different stakeholders in the organisation. We carry out the project in a high-quality, efficient and consistent way because we conduct all steps in the operational process ourselves. Our deliverables To monitor the developments of the position of your brand, Brand Health Check shows the effects of your marketing efforts and gathers in-depth insight into the dynamic of your brand within the category. We have created different types of deliverables that fit the needs of different stakeholders in the organisation. An online dashboard with different monitoring- and analysis functionalities with the possibility to add historic tracking data. Clear campaign scorecards which could be used in the meetings with the media agency on a weekly basis. Periodic deep dives using collected data where a relevant theme is further explored. Our Senior Consultants translate the results into concrete insights and add value to the interpretation and discussion with important internal and external stakeholders. Your benefits from Brand Health Check Insight into the position of your brand and main competitors. Enrichment by adding additional question techniques. Worry-free in the operational process due to a strong team of researchers and consultants. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

< Back Client Consultant (Netherlands) Job Type Full Time Workspace Utrecht Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the Dutch and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Sonja van den Berg, Market Lead NL at sonja.van.den.berg@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

Explore DVJ Insights' Vision Interviews, featuring in-depth conversations with CMOs, CMIs, and CEOs from leading brands like Vodafone, Volvo, and Unilever. Gain insights into effective marketing strategies and brand growth from industry leaders. Vision Interviews Innovation (56) 56 posts Creative Development (55) 55 posts Data (45) 45 posts CSR (21) 21 posts Media (20) 20 posts Moment of Truth (20) 20 posts Brand (9) 9 posts Promotions (8) 8 posts Femke Hendriks - NS Advertising / Insiders How do you grow a brand in today’s fragmented media world? For Femke Hendriks, Business Development and Advertising Strategist at both NS Advertising and Insiders, the answer lies in connecting with audiences in meaningful moments. From travellers in the train to long-term destination branding, she sees firsthand how new channels, fresh ideas, and strong evidence of effect can make the difference. A New Channel For Advertisers For many brands, trains are more than just a way Brand Growth Interview DVJ Research Group Dec 19, 2025 4 min read Boudewijn van der Kroft - TerraSana For Boudewijn van der Kroft, Managing Director at TerraSana, growth isn’t about chasing the next big thing but about staying true to purpose. The Dutch organic brand has built its success on pure ingredients, honest production, and sustainable choices. In this interview, Boudewijn shares how integrity, focus, and collaboration drive innovation and brand growth at TerraSana. Purpose Before Performance For Boudewijn, growth is not about chasing numbers but about staying true to Brand Growth Interview DVJ Research Group Dec 12, 2025 6 min read Frederike de Groot - World of NIX With a mission to make the alcohol-free world “more beautiful, better, and sexier,” World of Nix is redefining what it means to raise a glass. Founded nearly five years ago by Frederike de Groot and Wim Boekema, the Amsterdam-based brand offers a curated range of premium non-alcoholic wines, spirits, and elixirs. In this interview, Frederike shares how World of Nix is growing a movement built on taste, authenticity, and the long-term challenge of changing habits, not just mar Brand Growth Interview DVJ Research Group Dec 5, 2025 4 min read Laurens-Jan Duvigneau - Unilever Growth in personal care does not happen by chance. It requires a balance between building on what is already strong and daring to try what is new. For Laurens-Jan Duvigneau, General Manager Beauty & Wellbeing Benelux at Unilever, this means balancing a solid core focus with the agility to innovate and explore new media approaches. In this article, he shares how Unilever Personal Care is reshaping its growth strategy — from protecting the core to embracing a social-first minds Brand Growth Interview DVJ Research Group Nov 28, 2025 4 min read Sunita Sharman - Ferrero Brand growth is often seen as a mix of strong marketing, innovation, and consumer engagement. However, according to Sunita Sharman, Head of Business Intelligence UK & Ireland at Ferrero, execution plays an equally critical role. Distribution, in-store visibility, and last-mile execution can determine whether a brand thrives or disappears. In this interview, Sunita shares her insights on the fundamentals of brand growth, the role of innovation, and how AI is shaping the futu Brand Growth Interview DVJ Research Group Nov 21, 2025 5 min read Hanneke Berghoef - Audax Retail/ Bruna When everyone already knows your brand, the challenge is no longer awareness; it’s affection. For Hanneke Berghoef, Head of Marketing at Audax Retail, the company behind Bruna and Read Shop, brand growth starts with building an emotional connection. In this interview, she shares how Bruna is working to evolve from a “cold” brand into one that people love, despite limited budgets, legacy store formats, and the changing dynamics of retail media. From Well-Known To Well-Loved Fe Brand Growth Interview DVJ Research Group Nov 14, 2025 4 min read Jeroen Stirnberg - GranFood (GBfoods Europe) What does it take to grow a brand in a category dominated by private labels, shifting consumer habits, and ever-increasing commercial pressure? For Jeroen Stirnberg, Marketing Director at GranFood, the answer lies in disciplined decision-making, sharp consumer relevance, and unwavering strategic clarity, not in flashy campaigns or chasing trends. In this conversation, Jeroen shares how Grand’Italia, the Netherlands’ leading pasta and sauce brand, navigates brand growth throug Brand Growth Interview DVJ Research Group Nov 7, 2025 4 min read Ben Newbury - Taylors of Harrogate Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries worldwide. Over the last 15 years, Yorkshire Tea has risen from fourth to first place in the UK black tea market in both value and volume market share. This achievement reflects not only the consistent quality of the product but also the brand’s bold and memorable marketing, most notably the award-winning “Where Everything’s Done Proper” ca Brand Growth Interview DVJ Research Group Sep 26, 2025 5 min read Aleks Fiege - Enrico | Roots In Good Food Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at... Brand Growth Interview DVJ Research Group Sep 12, 2025 5 min read Berend-Jan van Egmond – Cloetta “Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head... Brand Growth Interview DVJ Research Group Aug 14, 2025 5 min read Paul van Kuilenburg - Alfred In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying, and brands vying for attention, how can marketers still create meaningful impact? In this interview, Paul van Kuilenburg, Strategy Director at creative agency Alfred, shares his passionate view on what drives brand growth. From the power of emotional resonance to the return of humour, Paul offers fresh perspectives on creative effectiveness, Brand Growth Interview DVJ Research Group Jul 24, 2025 4 min read Annette Bentzien Bastidas – Dansk Erhverv What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial brands for the answer, but the insights from Dansk Erhverv, Denmark’s second-largest business organisation, offer a surprisingly fresh perspective. In a recent conversation with Annette Bentzien Bastidas, Data Analysis and Insights Manager at Dansk Erhverv, we explored how a trade organisation with no traditional “products” to sell builds me Brand Growth Interview DVJ Research Group May 16, 2025 3 min read Sanne Demir – De Combinatie Van Factoren Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we speak with Sanne Demir, Communication & Behavioural Strategist at De Combinatie van Factoren (DCVF), a Dutch activation agency known for combining creativity, behavioural science and retail design into impactful brand experiences. From developing concepts to 3D retail design and production, DCVF helps brands bring their strategies to life w Brand Growth Interview DVJ Research Group Apr 18, 2025 5 min read Jörg Heinemann - Otto As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform... Brand Growth Interview DVJ Research Group Apr 4, 2025 4 min read Marloes van den Berg – Jaarbeurs Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million... Brand Growth Interview DVJ Research Group Jan 31, 2025 4 min read Laurence Allen-Ruthven - Unilever In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven... Brand Growth Interview DVJ Research Group Jan 17, 2025 5 min read Jicky von Bechtolsheim & Mike Bödger – WallDecaux WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of... Brand Growth Interview DVJ Research Group Jan 3, 2025 5 min read Frank Jobse – Unilever In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to... Brand Growth Interview DVJ Research Group Dec 20, 2024 4 min read Vera Donner-Sander – Semper idem Underberg AG Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,... Brand Growth Interview DVJ Research Group Dec 13, 2024 6 min read Dr. Patrick Riedemann – BSH Hausgeräte Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the... Brand Growth Interview DVJ Research Group Dec 6, 2024 4 min read Ashwien Bisnajak - Unilever In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead... Brand Growth Interview DVJ Research Group Nov 29, 2024 5 min read 1 2 3 4 5

Meet Martin Hellich at DVJ Insights. Learn more about his role, expertise, and contribution to marketing research and analytics. Global Head of Innovation Martin Hellich Martin Hellich is the Global Head of Innovation at DVJ Insights, where he helps clients drive innovation success through research, analytics, and tailored solutions. With nearly 25 years of experience, he regularly shares his insights at industry events and in publications. Languages: German, English To book as: (Keynote) Speaker, Panel discussions, Webinar, Workshop About Martin Recent Presentations Topics Book Martin About Martin Hellich Global Head of Innovation, DVJ Insights Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their Innovation, Price and Product Management. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. On stage: insights we've shared live At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action. Better, Faster, and More Affordable Innovation—Without Compromise Presented at: Woche der Marktforschung Key highlights: A direct comparison between traditional concept development and two AI-powered innovation approaches How generative AI can accelerate concept creation without sacrificing quality The power of combining AI with real consumer stories to boost relevance, distinctiveness, and shareability The full journey from idea generation to validated concept—with fewer resources and faster turnaround Data-driven proof that GenAI can match (or exceed) human-created insights in early-stage innovation Request this talk “If you still think speed, cost, and quality can't go together—this research proves otherwise.” — Martin Hellich Topics Interested in booking Martin as a speaker? If you’re interested in one of our topics or would like to invite Martin for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Martin as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Martin as speaker Publications As Global Head of Innovation at DVJ Insights, Martin Hellich brings nearly 25 years of expertise to the field of innovation research. In his publications, he explores how brands can turn emerging technologies, co-creation, and early-stage idea testing into drivers of commercial success. His writing blends strategic insight with practical application, always focused on helping businesses innovate smarter and faster. The Golden Triangle of Clever Benchmarking The Clear Sight Martin Hellich Dec 9, 2025 3 min read A Plea for Consistency – How CEPs Should Be Framed More Broadly The Imbalanced Embrace Few concepts have captured the marketing world’s imagination quite like Category Entry Points (CEPs). Introduced by the Ehrenberg-Bass Institute through ‘How Brands Grow’, CEPs provide a powerful way to understand how and when consumers access categories in their minds – the moments of need that trigger brand recall and choice. Martin Hellich Nov 11, 2025 3 min read The Strategic Dimension of Screening Innovative Ideas When the Most Promising Waters Turn Red You may be familiar with the “football theory of inflation,” an analogy introduced by economist William Nordhaus. It describes how spectators stand up to gain a better view, prompting others to follow suit, until eventually everyone is standing. No one’s view has improved, yet everyone is less comfortable. A similar effect can be seen in traffic jams: when navigation systems recommend the same detour, too many drivers take it, creating Martin Hellich Oct 7, 2025 4 min read

Discover DVJ Insights' collaborations with top academia to enhance competitive market analysis and drive advertising research. Academic co-operation The academic world plays an important role in the development of new products, the validation of new techniques and the increasingly intelligent analysis of data. Therefore, we have tied the academic world into our way of working. Our Center of Expertise has different people with a PhD background who all successfully implement academic insights into our way of working. Academic Brand Growth Board The Academic Board From left to right: Henrik Sattler (Professor Marketing & Branding, University of Hamburg), Caroline Wiertz (Professor of Marketing, CASS Business school London), Peter Ebbes (Associate Professor, HEC Paris), Tammo H.A. Bijmolt (Professor Marketing Research, University of Groningen) An academic advisory board is essential to the Brand Growth Platform, ensuring that our strategies are deeply rooted in scientific rigor and the latest academic research. This distinguished board brings diverse expertise, elevating our approach to brand growth through well-rounded, research-based insights. Professor Tammo Bijmolt is a leading expert in marketing analytics and consumer behaviour, contributing critical insights into data-driven decision-making and brand performance measurement. His expertise refines our analytical frameworks, ensuring our strategies are supported by reliable, evidence-based metrics. Professor Henrik Sattler specialises in brand management and pricing strategy, providing valuable perspectives on brand value dynamics and consumer perceptions. His guidance enhances our approach to value creation, aiding brands in optimising positioning and profitability. Professor Caroline Wiertz offers profound knowledge of digital consumer behaviour and social media’s impact on brand engagement. Her insights into online brand communities and digital interactions empower us to navigate the evolving digital landscape, helping brands build stronger connections with their audiences. Professor Peter Ebbens is an authority on causal inference and predictive analytics, bringing expertise that sharpens our understanding of cause-effect relationships in brand growth. His contributions allow us to interpret complex data accurately and derive actionable, predictive insights. Together, this academic advisory board ensures that the Brand Growth Platform remains at the cutting edge of research-driven practice, providing our clients with scientifically sound, innovative strategies for sustainable brand growth. Read the articles PhD Sponsoring DVJ invests in the academic world and the development of talent through financing PhD programmes. As a result, more is learned from all insights from the academic world. DVJ collaborates with three PhD candidates, providing sponsorships for data, salaries and data-cooperation third. Their research addresses key areas within advertising effectiveness and brand growth. Hidde Smit – Effectiveness of Advertising in the New Media Landscape: Hidde’s research explores optimal media mix planning to drive brand growth and sales. One aspect of his project examines strategies for effective ad mix planning, while another focuses on the creative elements of advertising and their impact on brand growth and sales. His blog post on integrated advertising mix planning has already been shared in a published blog. Veronica Burbulea – Effectiveness of Out-of-Home (OOH) Advertising: Content & Context. Veronica’s work delves into the relatively under-researched area of OOH advertising, analysing ad content, placement, and the congruence of surrounding environments with OOH ads. She began this project last year, with further studies planned. Her insights on mastering OOH advertising have already been shared in a published blog . Kai Tan – Consistently Standing Out: The Impact of Advertising Creativity and Consistency: Collaborating with Nielsen and DPG Media, Kai investigates the evolving automotive ads by various features, consistency, and uniqueness, linking these attributes to consumer perceptions and sales outcomes. Find his blog on using AI to measure ad creativity at scale here . Network of Universities DVJ collaborates with a number of universities across Europe, fostering a connection between academic research and industry practice. Our current university partners include: University of Groningen, VU Amsterdam, Tilburg University, University of Amsterdam, and the Customer Insights Center RUG (affiliated with the University of Groningen), Universität Hamburg, Technische Universität München, HEC Paris and the Bayes Business School. Our partnerships with these institutions cover several collaborative activities: Guest Lectures : Sharing knowledge directly with students through guest lectures. Data Sharing for Academic Projects : Providing data for course assignments, enabling students to apply learned concepts to real-world data. Support for Theses and Research : Supplying data for master’s theses, PhD studies, and other research projects, fostering impactful academic insights. PhD Sponsorships : At the University of Groningen, DVJ sponsors two PhD positions to advance research in marketing effectiveness and brand growth (as detailed in point 2). In 2024, DVJ, together with three PhD students, organised a special session at the EMAC Conference, Europe’s largest scientific marketing congress, to bridge the gap between theory and practice, foster knowledge sharing, and showcase the value of market research. Additionally, we organise “Science Meets Practice” Roundtables with our university partners, where researchers present their findings on relevant topics to a select group of key clients and prospects. These sessions spark valuable discussions, providing insights and inspiration for both the academic and business communities. Through these initiatives, DVJ is committed to advancing academic collaboration, facilitating knowledge exchange, and inspiring future professionals in the field of market research.

Discover DVJ Insights' Brand Growth Platform, combining academic research and practical expertise for innovative brand strategy insights. Brand Growth Story To understand Brand Growth better, DVJ takes an integrated view. Via our Brand Growth Platform, we combine academic and practical expertise to understand the concept of brand growth better. It serves as a knowledge base, offering unique learnings tailored for marketing and insights professionals aiming to drive brand growth. What is our Brand Growth Platform? The platform includes the following key components Academic Collaboration including an Academic Brand Growth Board : We integrate academic insights with practical experience by partnering with universities and collaborating with academic boards for consultation. Through PhD sponsorships, we cultivate deep expertise and continuously advance our understanding. Visionary Interviews with Marketing Leaders: To gain a nuanced understanding of growth-driven marketing practices, we conduct in-depth interviews with industry leaders. These discussions, covering a wide range of topics, help shape our thinking, explore emerging trends, and identify gaps in current practices. Over recent years, we have engaged with hundreds of CMOs, CMIs, and CEOs from leading brands such as Vodafone, Domino’s, Volvo, Cloetta, Nestlé, and Unilever. Quantitative Studies with Marketing Professionals: For the past eight years, we have conducted an extensive quantitative study involving over 2,300 European marketers and professionals, as well as 3,000+ consumers per year. These studies validate our insights and highlight effective strategies and tactics. By measuring company success metrics, we distinguish high-performing companies and provide data-driven recommendations to help our clients develop winning strategies. Brand Growth Events: Based upon the findings of brand growth we organise master classes, round tables and in company trainings for our clients. We also organise an annual event with best practices from top brands and features recent academic insights presented by leading marketers and professors. The Brand Growth Event unites knowledge from research, academia, and industry practice, offering a comprehensive view of the learnings accumulated over the year. The Brand Growth platform is a platform where the academic and the practical world come together to understand better what brands need to do to grow. How we use the Brand Growth Platform Guided by DVJ’s commitment to advancing research and helping clients grow, we developed the Brand Growth Platform to bring together all our learnings in one place. The platform’s objectives are as follows: Product and Solution Innovation: All our solutions are designed with our clients’ growth in mind. We constantly strive to enhance our products, using feedback from both academic and practical insights to create more effective tools and solutions. Internal Development and Training: Our researchers and consultants play a crucial role in every study, adding depth to the analysis and supporting clients in interpreting results. By fostering a deeper understanding of growth drivers and diverse growth strategies, we equip our team to better serve our clients. Knowledge Sharing Through Content, Workshops, and Events: We are dedicated to disseminating knowledge through various formats. This includes writing articles, collaborating with media partners, organising roundtables and workshops for in-depth discussions, and hosting our annual Brand Growth Event. This makes the Brand Growth Platform a true source of inspiration for our people and clients resulting in a strong focus towards growth. History of Brand Growth In 2010, Byron Sharp published How Brands Grow: What Marketers Don’t Know, a book that brought decades of evidence-based research to the forefront for marketers aiming to expand their brands. Inspired by Sharp’s work, we began organising workshops and masterclasses to explore brand growth strategies, implement Ehrenberg-Bass Institute findings, and examine the broader implications of research on marketing practice. From our initial learnings, we recognised several important insights: Numerous concepts support the Ehrenberg-Bass Institute’s findings, while some alternative perspectives emerged, offering new insights into brand growth. A good example is how the reasoning behind understanding CEPs, to replace traditional category definitions, is widely supported. Researchers worldwide are exploring growth, yet their findings often lack the widespread visibility enjoyed by the Ehrenberg-Bass Institute’s work. By using our network of academic partners, we were able to understand brand growth even better resulting in a unique brand growth framework. Implementation of the Brand Growth thinking in proper and valid research is missing. That is why we have developed a new series of tools and techniques to measure all the elements of brand growth in a much better way. We saw an opportunity to compile and share insights on Brand Growth from both academic and practical viewpoints, highlighting the depth and diversity of perspectives on this topic. In 2016, DVJ launched the Brand Growth Platform, establishing a long-term programme designed to endure and evolve. Our goal was to create a central repository for insights, consistently sharing knowledge from professionals across various roles, industries, and geographies. Today, the Brand Growth Platform has grown into a global initiative. Recognising the many facets of Brand Growth, we select one key focus area each year. These annual Ingredients for Brand Growth are chosen by our Brand Growth board, reflecting advancements in both academic research and industry practice. Ingredients for Brand Growth Each year, the Brand Growth Platform focuses on a unique, strategically chosen topic, allowing us to build comprehensive knowledge and provide deeper insights into critical areas of brand growth. By concentrating on one theme annually, we delve into the latest research, case studies, and best practices, ensuring an in-depth understanding that benefits our clients. This approach not only fosters continuous learning and innovation but also enables us to address evolving industry needs and provide actionable strategies tailored to the specific challenges and opportunities brands face today. Promotions Sales promotions boost short-term sales but rarely drive long-term growth or loyalty. How can promotions fit into a winning strategy? What does research say about their impact? Why are they so popular among brands? CSR Corporate Social Responsibility means integrating social and environmental concerns into business strategy. What can we learn from responsible businesses? How can we act and consume sustainably? How can CSR align with business goals? Moment of Truth The MoT is a critical point in the customer journey where impressions of a product, brand, or service shape purchase decisions. For many, the MoT is the moment of purchase. What is the most important Moment of Truth? How can it be influenced? Data driven decision-making As firms have more and more data, it becomes more and more important what they subsequently do with it. To what extent are firms already data-driven? To what extent do they use data for important marketing decisions? Creative Development Creative development plays a crucial role in making advertising effective. Strong creative ads achieve the same impact with fewer GRPs compared to weaker ones. How does the creative development process work? What challenges arise? When and how is research involved? Innovation Innovation, which can be both radical and incremental, appears to be one of the largest drivers of brand growth. What are the sources of innovation and who is responsible for innovation? What does the innovation process look like and is research involved in it? Media Byron Sharp argues that you should always be visible as a brand and therefore, use an always-on strategy. How much do firms prioritise branding versus sales activation? Are they following the 60/40 rule by Les Binet and Peter Field? What media channels are they using? Brand The brand is at the core of Brand Growth, which is why the first year, we focused on the brand and its strategy. Is branding used throughout the organisation? Is there a brand policy? And is the brand used consistently? History of Brand Growth