Marketing Mix Modelling How can I optimise my marketing mix for growth? < Back to all solutions Contact How can you optimise your marketing mix? Which activity helps you grow? How can you use data as effectively as possible? How can I optimise my marketing mix for growth? These are all important questions which relate to finding the right combination of resources to realise growth. Marketing Mix Modelling at DVJ is more than just a statistic analysis. Naturally, it’s based on advanced statistics to estimate the impact of different marketing tactics on revenue, and therefore predict the impact of future tactics. Unique to DVJ’s approach is that we use new and better ways to connect different resources, making the predictive value higher and the efficiency of the analysis better. Our approach DVJ’s Marketing Mix Modelling project consists of different steps which together lead to recommendations on the distribution and deployment of resources. The project is based on academically validated principles, ensuring high predictability. The study is suitable for optimising the advertising mix and promotion tactics related to revenue or profit. In addition to the allocation of resources, the total investment must be added. Distribution of resources is only relevant when efforts show returns. An Marketing Mix Modelling project consists of a couple of steps which are carried out simultaneously, including the evaluation of all historic data and relations, the development of a predictive model and the development of a planning tool for future campaigns. Our deliverables An Marketing Mix Modelling project is of great strategic value and will, next to a lot of new insights, provide practical tools that can be used to plan better. Review of historical data by using multiple complex statistics translated to practical insights. Determining the optimal mix of all resources. We can delve deeper into every channel. Next to the distribution of resources, we also provide an optimal range for all resources combined. An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits Insight into the size and optimal mix of marketing resources to realise growth. The starting point is securing more sales and revenue. By using a unique planning tool, maximum return is achieved from every media investment. We look at all marketing resources with a direct link to sales or behaviour. Always a maximum ROI of all efforts. The unique addition of KPIs that integrate all efforts. This takes into account the operation of each channel, the memory and the strength of the creation. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Agile Solutions Speed, cost efficiency and agile working < Back to all solutions Contact Because “automation” offers us more and more possibilities, we have developed an “agile platform” for standard issues with which an investigation can be carried out within 24 hours at a low cost. It is important that this research is of high quality. Too often we see that speed and low costs come at the expense of quality. Within our easy2survey platform, we have put quality first and within that, we deliver to speed. We offer all this at a low cost. We help our customers to standardize different solutions. We have a specific department that looks for standardization together with customers and works this out in full. Which research questions can easily be standardized? The goal is to do the same thing, but faster and cheaper. Therefore, we offer Agile solutions. Our consultants are happy to help you set up and supervise these projects. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Intro Monitor How successful is the introduction of your new product? < Back to all solutions Contact What are the odds your product survives its first year? Does the product stand out enough on the shelves? How many consumers want to try your new product? And does this lead to enough repeat purchases? These are all important questions to determine whether a new product is a winner among consumers, and if the supporting marketing activities can bring attention to the product. DVJ’s Intro Monitor provides concrete answers to these questions through a validated research model where, during the introduction period, developments in the entire funnel are shown, and can pinpoint which elements of the product should be prominent to ensure the introduction is a success. Our approach DVJ’s Intro Monitor follows the developments of awareness closely, consideration and purchase behaviour of the new product. Next to that, it provides insight into the main drivers and barriers in the purchase process. We make a distinction between the mental position of the brand and the physical circumstances that determine whether a product will or will not be bought. We analyse different levels of the brand funnel which consists of awareness, consideration, trial and re-purchase. By looking at underlying ratios, we can determine where the most optimisations can be made. We gather free associations with the product to look at the extent to which the richness and direction of the associations in relation to the product increase. During the introduction period we measure on a weekly basis to follow developments closely. Our deliverables To get insight into the development of the new product quickly during the introduction period, it’s important to carry out the intro monitor in a fast and efficient way. Weekly scorecards where the trends of the most important KPIs can be followed. Access to our Insights Portal where next to all quantitative data, all open answers and free associations can be analysed. The collected data will be summarised in a compact PowerPoint presentation where we evaluate the entire introduction period. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Your benefits Early insight into the awareness, consideration and buying intention of the new product. Weekly measurements allow for specific adjustments during the introduction period and thus increase the chance of success. Qualitative feedback gives meaning to the main drivers and barriers to purchasing a new product. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Distinctive Assets Check What are distinctive brand assets and how should they be used < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

POSM Testing How to drive sales in the best possible way with in store advertising < Back to all solutions Contact Testing point-of-sale (POS) material is crucial for optimizing its effectiveness in driving sales and influencing shopper behaviour at the critical "moment of truth"—the point where purchase decisions are made. High-performing POS materials can capture attention, communicate key messages, and motivate shoppers to choose your product over competitors. Without testing, brands risk deploying materials that fail to resonate or even confuse shoppers, resulting in lost opportunities. Testing provides insights into what works, from design and messaging to placement and visibility. It ensures that the materials align with shopper preferences and the specific retail environment. By identifying the most impactful POS elements, businesses can maximize sales conversions and enhance brand recall. Moreover, data-driven optimization of POS materials builds stronger relationships with retailers by demonstrating a commitment to joint success. Ultimately, testing POS materials ensures that they effectively influence shoppers, turning intent into action at the shelf. Our approach DVJ’s holistic model consists of a unique combination of behaviour registration with implicit and explicit question techniques and leads to full insight into how each campaign creative works. We combine fundamental ‘shopping behaviour and advertising laws’ into account which are related to the way people do shop and pay attention to their environment. We focus on the willingness to watch and place the new campaign creative in a realistic context of other creatives within the same ‘Umfeld’. This means that we use the in shop environment as the context for each test. We give respondents the opportunity to decide how long they are willing to give attention to each creative, with real behaviour instead of forced. It is the same behaviour people have in store. We offer unique insight into the extent to which a creative can communicate the brand and message. This therefore, has a high predictive value. We even link the performance to a sales uplift score based upon our validation tests. We use different diagnostic tools such as free associations, evaluation and activation statements, moment-to-moment evaluation or online eye tracking to understand how a creative can be optimised. We compare the results with our benchmark, where we focus on the top 20%, because we know that average results lead to limited in-market impact. Our deliverables There isn’t a lot of time between the completion of the campaign material by the advertising agency and the moment the campaign goes live. This means that a pre-test should be carried out in a fast and efficient way. A comparison to a benchmark for each medium type, with the option of either the average or the top 20%. The most important results are summarised in a compact PowerPoint presentation where the potential of the campaign creative is determined and possible optimisations identified using the FUA-method. Our Senior Consultants add value to the presentation in interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 48 hours after fieldwork has ended. Your benefits Understanding the creative impact of POSM and the possible sales impact. More efficient and effective campaigns and ways to optimize results New insight into how creations work and how this is linked to sales. Concrete recommendations that help the advertising agency implement optimisations. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Innovation Solutions Innovation Seek Spaces Where to play and how to win? Button Innovation Intro Monitor How successful is the introduction of your new product? Button Innovation Idea Generation Selecting the best idea and understand possibilities to optimize Button Innovation Agile Solutions Speed, cost efficiency and agile working Button Innovation Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing Button Innovation In Home Use Test Does your new product meet the expectations of the consumer? Button Innovation Concept Test Go/no-go decision for every concept and understanding potential success Button Innovation Proposition Test What is the potential of your new proposition? Button Innovation Idea Screener Which ideas are good enough to further develop? Button Innovation Claim Test Which claim convinces your consumer the most? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

Brand Research What are the growth opportunities for your brand? < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

At Shelf Navigation and Optimisation Finding the best place for your pack and optimise the performance of the full shelf < Back to all solutions Contact In today’s competitive retail landscape, shelf optimization is essential for capturing shopper attention and driving sales. It goes beyond arranging products; it’s about ensuring shelves meet shopper habits while maximizing visibility. Effective shelf optimization bridges the gap between shopper needs and category goals, turning browsers into buyers and enhancing the experience Our approach At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in real-life and especially in front of the shelf. Our approach is combining different techniques to make sure in depth understanding is generated: Better Designed Shelves Drive Sales : Shelf design can nudge purchasing decisions. Head-to-head comparisons of shelf ‘shopability’ help brands and retailers ensure products are visible, accessible, and enticing. Diagnosing Purchase Triggers and Barriers: By combining observation, direct feedback, and predictive analytics, gain a full view of purchase behavior—uncovering the triggers that drive sales and the barriers that hold them back Leveraging Category Entry Points and Missions: Patterns of shopping behavior reveal that there is no “average” shopper. By studying motivations and trip behaviours, retailers can tailor shelf layouts to align with real-life shopping missions Understanding Decision Trees: How shoppers behave when their first choice isn’t available provides crucial insights into subconscious and conscious decision-making patterns. These “rules” can guide layout decisions, in aisle and secondary sites Predictive Visibility: AI-driven insights enable brands to predict how placement impacts shopper behaviour, empowering data-driven decisions that improve visibility Our deliverables We Observe and Ask: Understanding shopper behaviour goes beyond traditional surveys. By observing how shoppers interact with the shelf and combining it with targeted questions, we uncover deeper insights into what drives decisions—both conscious and subconscious. Photo-Realistic Shelves with Actionable Metrics: We recreate shelves and stores with photo-realistic precision, enabling brands to test layouts in a controlled yet realistic online environment. Our advanced tools track critical metrics like dwell time, product pick-up rates, and conversion, providing a clear picture. In-the-Moment Feedback: Our approach includes real-time, mobile surveys that capture the shopper’s perspective right at the moment they face the shelf and make a choice. A Holistic Approach to Shelf Optimization: By integrating observation, in-the-moment surveys, and advanced shelf testing tools, we provide a 360-degree view of shopper behaviour. Every recommendation is grounded in real-world insights that drive sales and shopper satisfaction. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. We create one-pagers, story books and content that inspire change Your benefits An in depth understanding of in store behaviour linked to each category and shelf. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Drivers for Growth Analysis What are the key drivers for brand growth? < Back to all solutions Contact Which KPI is the most important for growth? What area should I focus my brand on? Is awareness more important than preference? On which level of the funnel can I make the biggest difference? How can I grow in the most sustainable way? Should I focus on penetration or retention? These are all important questions in determining your marketing strategy. DVJ’s Drivers For Growth Analysis gives insight into which KPI’s are most important for growth. The advanced statistically based analysis uses different data sources that are available with our clients. What is unique about this approach is that it makes a direct link to behaviour and sales, providing direct insight into how you can increase your sales. Our approach DVJ’s Drivers For Growth Analysis is a unique method used as part of all strategic and continuous research processes of DVJ. We use academically validated principles, ensuring a high predictive strength. We use advanced statistics based on multi attribution modelling and time series analysis. We create a direct relation to sales and different other sources, such as: brand tracking, website visitors, social data, search behaviour etc. We follow a stepwise approach, 1) assessment and harmonisation of all data sources, 2) multi attribution modelling and time series analysis, 3) translation to marketing practice. A driver for growth analyses is almost always followed by a massqual study to continue to bring the most important drivers of brand growth to life. Our deliverables A Drivers For Growth Analysis is of great strategic value and provides a lot of new insights into the dynamic of your brand. Our deliverables fit the needs of all stakeholders. Extensive kick-off session to understand all available data and give meaning to them. Integration of different data sources, with the goal of creating weekly data for all sources. Concrete recommendations for the selection of KPIs and the expectations that may be set. The growth matrix is integrated into the presentation, ensuring that every marketer instantly knows where the focus should lie. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after the start of the analyses. Your benefits from Drivers For Growth Analysis Insight into those KPIs that help realise growth. Due to the direct link to sales and behaviour, it’s relevant for all stakeholders. Rich diagnostics lead to new insights into the strong and weak elements of every brand. Concrete recommendations that help implement optimisations and detect where growth is possible. Possibilities for further insight into how and why these KPIs should be improved. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

U&A Understanding Usage and Attitude using the 7 W framework < Back to all solutions Contact What is the position of your brand compared to competitors when it comes to usage and attitude? What are your distinctive assets and how do you distinguish your brand from competitors? Which CEP’s does your brand have and which are the most relevant when it comes to volume? What are the growth possibilities within the domain? These are all important questions to really understand the position of your brand, the attitude towards your brand and the way your brand is used, and determine how to grow further. In DVJ’s U&A study we answer all these questions and help your brand grow further. The study is based on known academic principles of Ehrenberg Bass and Kahneman. The results are brought to life and can be used for a further description of the consumer and determine the growth direction of your brand. Our approach DVJ’s U&A is holistic and consists of different implicit and explicit research techniques. The research is based on academic principles from Ehrenberg Bass (How Brands Grow) and Kahneman (System 1 and 2). We validate and explore the most important CEP’s by focusing on the 5 W’s which play a role in the usage and attitude of brands in the category. We study the drivers and barriers of purchase decisions in the category by using validated techniques such as our Decision Tree technique and free associations. We analyse different customer or buying groups to identify the biggest growth chances and determine the most important Distinctive Brand Assets of your brand. Our deliverables A U&A Reality study is of great strategic value and provides a large amount of qualitative and quantitative data on the 5 W’s (Who, What, When, Why and How). Our deliverables fit the needs of all stakeholders in an organisation. The 5 W’s are linked to the CEPs of the category and the DVJ growth matrix. Extensive kick-off session with a review of existing studies and integration of all sources in the delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits from U&A Qualitative and quantitative insight into the dynamic of your brand in the market. In-depth questions add value in determining the CEPs where your brand can grow, and which Distinctive Brand Assets have the most impact on your brand. All qualitative and quantitative results are available in a portal. Clear presentations and workshops by our Senior Consultants to realise growth for your brand. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Early Stage Advertising Test Go/no-go decisions to select the best idea and advance execution < Back to all solutions Contact How good is the idea you have developed for a new campaign? How can you improve the final campaign? Which parts of the campaign concept affect my target group the most? How can I get qualitative feedback for my campaign at an early stage? These are all important questions in the development of a new campaign which are essential in determining whether to continue. DVJ’s Advertising Concept Test is capable of measuring which idea strikes the most at an early stage. Due to the validated set-up, this quali/quantitative study has a high predictive value, and you will know for certain whether you are on the right path, ensuring maximum efficiency of every pound. Next to a clear overview of the acceptance of the concept, concrete recommendations are made for the final concept, due to the combination of different techniques and insight on all fronts. Our approach Dependant on the phase the campaign concept finds itself in – from big idea to moving storyboard – there is sometimes a need to explore the underlying campaign insight, and the validation of the executional direction. That’s why our campaign concept testing methodology is flexible, ensuring the study always holds the right focus. We gather rich qualitative feedback with our projective storytelling technique which not only helps understand to what extent the concept appeals, but also offers inspiration for the executional direction. Storytelling is mostly used to further optimise and evaluate the big idea. We validate the potential of the concept by using our academically validated Acceptor/Rejector model. This model gives insight into the extent to which the consumer accepts the campaign concept. This analysis has a high predictive value. We use different diagnostic tools such as free associations, evaluation and activation statements, moment to moment analysis and/or the text highlighter to understand how the concept can be further optimised. All of this leads to a study with high predictive value, so you know for certain what needs adjusting to ensure maximum efficiency from every communication. Our deliverables There isn’t a lot of time available for the development of campaigns. Therefore, an early stage advertising concept test should be carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the concept is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 1 to 2 weeks after receiving the stimulus. Your benefits from Early Stage Advertising Test Insight into the potential of the concept to make a well-considered investment choice at an early stage. High predictive value through validated techniques. Exact insight into what needs optimising through a smart combination of techniques. Concrete recommendations that help the advertising agency implement optimisations. Compared with a rich benchmark of other ideas for communication. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Brand Tracking Finding the growth potential of your brand < Back to all solutions Contact What is the position of my brand in its category? What are the most important drivers for sales? Am I capable of distinguishing myself enough compared to my most important competitors? How efficient and effective are my marketing efforts? How are my campaign creatives evaluated? These are all important questions which should be continuously answered to make adjustments quickly. DVJ’s Reality Analytics provides insights into the most important KPIs by using question techniques which are aligned with how the brain works. Through the integration of externals, it becomes possible to obtain crucial insights. Reality Analytics is an integral solution making it possible to monitor your brand and your most important competitors continuously, determining the impact of advertising creatives and optimising media deployment. OUR APPROACH DVJ’s Reality Analytics consists of monitoring the position of your brand and your most important competitors weekly. Next to that, we monitor the developments of important KPIs closely during campaign periods. Reality Analytics adds value to traditional tracking instruments by adding qualitative techniques to the setup, integrating external data sources and offering different reporting types which fit the wishes of different stakeholders in the organisation. We connect brand, media and creation in an umbrella model, which means all marketing efforts can be monitored and adjusted closely. We provide continuous insights into the position of your brand and that of your most important competitors. We use qualitative techniques such as free associations and storytelling with which we bring brand, category or brand value to life. We integrate survey data with other data sources, such as sales figures, media data and web analytics. We provide a dashboard which, next to displaying the developments, is equipped with several tools making it possible to optimise media plans and evaluate campaigns. We offer a worry-free operational process due to a strong centralised process without outsourcing. OUR DELIVERABLES We have developed different types of deliverables that through Brand tracking continuously monitor the development of the position of your brand, gather the effects of your marketing efforts and acquire in-depth insights into the dynamic of your brand within the category, An online dashboard with different monitoring and analysis functionalities. Clear campaign scorecards which can be used in the weekly meetings with the media agency. Periodic deep dives where a relevant theme is explored based on the collected data. Our Senior Consultants add value to the interpretation and discussion with important internal and external stakeholders. YOUR BENEFITS FROM TRACKING Continuous insight into the position of your brand and the most important competitors. Enrichment by adding additional question techniques, integrating external data sources and carrying out advanced statistical analyses. Worry-free operational process due to a strong team of researchers and consultants. More control over the optimisation of the ROI of your marketing efforts. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next