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A new complete Brand Health Check Understand the total health of your brand < Back to all solutions Contact Our Approach Brand Reality combines survey-based insights with real purchase behaviour to give a complete view of brand performance. Traditional brand tracking focuses on attitudes, while shopper data focuses on behaviour. Brand Reality integrates both: combining mass qualitative research with actual buying data to understand not only what people buy, but also why they buy it. We analyse brand growth through two critical dimensions: Mental availability: awareness, consideration, associations and category entry points Physical availability: penetration, frequency, shopper behaviour and sales performance By linking these two perspectives, Brand Reality provides a unified view of how brands grow: from perception to purchase. Key Benefits Complete view of brand performance: Combine brand metrics (awareness, consideration, associations) with real purchase behaviour in one integrated framework Understand both the “what” and the “why”: Link shopper data to underlying drivers, motivations and barriers Identify real growth opportunities: Discover where to grow: more buyers, more occasions or stronger mental availability Actionable insights for marketing and category decisions: Directly translate insights into actions on pricing, communication and innovation Bridge the gap between qualitative and quantitative research: Mass qualitative techniques allow exploration and validation at scale Built on proven brand growth principles: Grounded in Byron Sharp’s framework of mental and physical availability Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

< Back Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? On 18 February 2025, DVJ Insights hosted its first Academia Webinar, in collaboration with the University of Groningen, to explore the science behind successful Out-of-Home (OOH) advertising. Join Jori van de Spijker (Global Head of Brand & Communication, DVJ Insights), Maarten Gijsenberg (Professor of Marketing Dynamics, University of Groningen), and Veronica Burbulea (PhD Candidate, University of Groningen) as they break down the latest research on what makes OOH campaigns effective. This session brings together industry experts and academic researchers to discuss why OOH advertising remains a crucial part of the media mix and how brands can optimise their campaigns. Watch the recording to gain unique scientific insights and actionable learnings on how OOH advertising shapes consumer behaviour and drives brand growth. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your OOH advertising impact! Previous Next

The Launch Monitor Track the performance of your new product or SKU < Back to all solutions Contact Our Approach The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour. Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market. This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers. The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection. Key Benefits Track real launch performance week by week: See how your product performs from day one based on actual purchases Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences? Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture Full market view across retailers: Track performance across all supermarkets, not just selected channels Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Idea Screener Which ideas are good enough to further develop? < Back to all solutions Contact How good is your new idea for a product or service? Is the chance of success in the market big enough? Which ideas would you want to further develop? What are the first reactions from consumers? How do I choose the best from a series of ideas? These are all important questions if you have a couple of ideas and are unsure whether to continue and with which idea. DVJ’s Idea Screener tests a large number of pre-mature ideas in a fast and efficient way. Which one is the best, and why? The Idea Screener offers insight into the potential of the different ideas by using a validated model. The model has a high predictive value and through the combination of ideas you will know exactly what to do. You will know for sure that the direction you choose has the highest chance of success. Our approach DVJ’s Idea Screener focuses on validating a large number of ideas with the most potential through a short but thorough questionnaire, where we ask consumers to evaluate multiple ideas. We validate the potential of the ideas by using the academically validated Acceptor/Rejector model. We get insight into the extent to which consumers accept ideas or reject them, which leads to more rich insights than buying attention alone. To know which ideas respondents truly find the best, we ask respondents to choose the best and worst ideas and let them explain why. We gather rich qualitative feedback which can be used in the further development of one or more promising ideas. There is an extensive benchmark available of other ideas, so the chance of success is instantly apparent. Our deliverables In determining which ideas have the most potential, consumer feedback is of great importance. But it can’t be at the expense of an agile way of working. This means that an idea screener should be carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where it is instantly clear which ideas have the most potential to be developed further. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 2 business days after fieldwork has ended. Your benefits Early insight into the potential of ideas to determine in which idea or ideas will be invested. Qualitative feedback is an inspiration for further development. Concrete recommendations which help implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

MediaLink Measure the impact of your campaigns < Back to all solutions Contact Our Approach Medialink combines media, shopper and consumer data at the individual level to model sales uplift by channel. A new and unique way to measure every campaign! We use a new and validated Opportunity To See (OTS) approach for each individual across all media channels in a campaign. We then link this exposure directly to actual purchase behaviour using our app-based shopper data, creating a single-source dataset that combines media, behaviour and consumer profiles. By comparing exposed and non-exposed shoppers, we quantify the incremental sales impact of each channel. Advanced modelling techniques isolate the true contribution of media, allowing us to measure not just correlation, but real causal impact. This enables a clear and actionable understanding of how media investments translate into sales and ROI. Key Benefits Direct link between media and sales: Connect campaign exposure directly to real purchase behaviour at individual level Measure true incremental impact: Understand which channels actually drive sales. This can be enriched with other data like awareness and image. Clear ROI and budget optimisation: Identify where media spend generates the highest return and where it can be reduced Single-source view across channels and retailers: Combine media exposure, shopper behaviour and consumer profiles in one dataset Actionable insights for future campaigns: Translate complex modelling into clear guidance for media planning and trade discussions Move beyond traditional media metrics: From reach and impressions to real business impact Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Brand Research What are the growth opportunities for your brand? < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Shopper Mission Study Understanding shopper missions and linking this to your category < Back to all solutions Contact A shopper mission study is vital for understanding how consumers shop and why, providing actionable insights to link these behaviours to specific product categories. At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in a real-life setting by combining the following principles: Leverage the Best Practices from ‘How Brands Grow’ - Drawing from the principles outlined in Byron Sharp’s “How Brands Grow,” we help brands understand the importance of mental and physical availability. Learn the Category Entry Points - Analyse the different cues and triggers that lead to category purchase decisions, helping you position your brand effectively within these critical moments. Hear in the Shoppers’ Own Words - By listening to their thoughts and preferences, we uncover how they consider brands for various occasions. This information is crucial in understanding where habits are ingrained and where there is room for influence and change. Size the Opportunity - Define the Headroom for Your Brand. Our assessments include a detailed analysis of the headroom for growth within your category. Plan Your Retailer Business Plan with Shopper Evidence - We provide evidence-based recommendations that help you understand shopper needs, behaviours, and missions within. Our approach It all starts with Category Entry Points: We’ve learned that Shoppers don’t think about fixed categories and their choices and patterns are the result of an underlying need. From CEPs to market opportunities, we provide a holistic view of your brand’s potential. We have a structured approach to compare and contrast opportunities: We systematically go through the 5W’s to build a 360-degree view of the Shopper, her world and the choice process. The second step is to link CEP’s to shopper missions. By identifying the different missions that drive shopping trips—such as convenience, stock-up, or special occasions—brands and retailers can align their strategies with consumer needs. This understanding enables businesses to position their category effectively within the broader shopper journey, ensuring relevance and accessibility. We listen: Our insights are generated from deep listening to Shoppers are their buying process. It means we uncover insights that are missed when all questions use closed scales. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. It means we create one-pagers, story books and infographics that inspire change Our Deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. For manufacturers we will provide a new value for each CEP: The Shopper Mission Entry Point score: We provide the quantitative evidence to compare entry points with a one-number score. We apply best-in-class methods and analytics to make sure that the manufacturers can develop a winning go to market strategy. For retailers, this study informs tailored category strategies, optimizing shelf placement, promotions, and product assortments to match shopper intents. It also helps develop differentiated approaches for each retail partner, based on their unique shopper profiles and mission priorities. Ultimately, a shopper mission study bridges the gap between consumer behaviour and business goals, driving improved category performance and stronger retailer partnerships through targeted, data-driven strategies. This makes it an essential tool for any business aiming to thrive in competitive retail environments. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method. This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits An in depth understanding of shopper mission and how they are linked to the category entry points of consumers. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Distinctive Assets Check What are distinctive brand assets and how should they be used < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Pre-test Optimizing the ad before it goes life < Back to all solutions Contact Is your new campaign good enough to introduce? What will be the impact of your campaign? Is your tv commercial capable of breaking through the clutter? What is the stopping-power of your new social video? Are there possibilities to improve your print advertisement? These are all important questions when developing a campaign where concrete and predictive advice is needed. DVJ’s Ad Reality gives concrete answers to these questions by using a holistic research model with proven predictive value. The difference between a good and average creative translates to 150-200 GRP’s in the market. The test validates the potential of your new campaign creative and offers concrete insights into how your creative can be optimised, with Ad Reality leading to a higher ROI of your marketing efforts. Our approach DVJ’s pre test model consists of a unique combination of behaviour registration with implicit and explicit question techniques and leads to full insight into how each campaign creative works. We take fundamental ‘advertising laws’ into account which are related to advertising avoidance from the academic world. We focus on the willingness to listen or watch and place the new campaign creative in a realistic context of other creatives within the same ‘Umfeld’. We give respondents the opportunity to decide how long they are willing to give attention to each creative, with real behaviour instead of forced. We adapt the test to the characteristics of each channel and have an extensive international benchmark for each medium. We offer unique insight into the extent to which a creative can communicate the brand and message. This therefore, has a high predictive value. We use different diagnostic tools such as free associations, evaluation and activation statements, moment-to-moment evaluation or online eye tracking to understand how a creative can be optimised. We compare the results with our benchmark, where we focus on the top 20%, because we know that average results lead to limited in-market impact. Our deliverables There isn’t a lot of time between the completion of the campaign material by the advertising agency and the moment the campaign goes live. This means that a pre-test should be carried out in a fast and efficient way. A comparison to a benchmark for each medium type, with the option of either the average or the top 20%. The most important results are summarised in a compact PowerPoint presentation where the potential of the campaign creative is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 48 hours after fieldwork has ended. Your benefits from the Pre-test More efficient and effective campaigns. New insight into how creations work. Concrete recommendations that help the advertising agency implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

At Shelf Navigation and Optimisation Finding the best place for your pack and optimise the performance of the full shelf < Back to all solutions Contact In today’s competitive retail landscape, shelf optimization is essential for capturing shopper attention and driving sales. It goes beyond arranging products; it’s about ensuring shelves meet shopper habits while maximizing visibility. Effective shelf optimization bridges the gap between shopper needs and category goals, turning browsers into buyers and enhancing the experience Our approach At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in real-life and especially in front of the shelf. Our approach is combining different techniques to make sure in depth understanding is generated: Better Designed Shelves Drive Sales : Shelf design can nudge purchasing decisions. Head-to-head comparisons of shelf ‘shopability’ help brands and retailers ensure products are visible, accessible, and enticing. Diagnosing Purchase Triggers and Barriers: By combining observation, direct feedback, and predictive analytics, gain a full view of purchase behavior—uncovering the triggers that drive sales and the barriers that hold them back Leveraging Category Entry Points and Missions: Patterns of shopping behavior reveal that there is no “average” shopper. By studying motivations and trip behaviours, retailers can tailor shelf layouts to align with real-life shopping missions Understanding Decision Trees: How shoppers behave when their first choice isn’t available provides crucial insights into subconscious and conscious decision-making patterns. These “rules” can guide layout decisions, in aisle and secondary sites Predictive Visibility: AI-driven insights enable brands to predict how placement impacts shopper behaviour, empowering data-driven decisions that improve visibility Our deliverables We Observe and Ask: Understanding shopper behaviour goes beyond traditional surveys. By observing how shoppers interact with the shelf and combining it with targeted questions, we uncover deeper insights into what drives decisions—both conscious and subconscious. Photo-Realistic Shelves with Actionable Metrics: We recreate shelves and stores with photo-realistic precision, enabling brands to test layouts in a controlled yet realistic online environment. Our advanced tools track critical metrics like dwell time, product pick-up rates, and conversion, providing a clear picture. In-the-Moment Feedback: Our approach includes real-time, mobile surveys that capture the shopper’s perspective right at the moment they face the shelf and make a choice. A Holistic Approach to Shelf Optimization: By integrating observation, in-the-moment surveys, and advanced shelf testing tools, we provide a 360-degree view of shopper behaviour. Every recommendation is grounded in real-world insights that drive sales and shopper satisfaction. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. We create one-pagers, story books and content that inspire change Your benefits An in depth understanding of in store behaviour linked to each category and shelf. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Agile Solutions Speed, cost efficiency and agile working < Back to all solutions Contact Because “automation” offers us more and more possibilities, we have developed an “agile platform” for standard issues with which an investigation can be carried out within 24 hours at a low cost. It is important that this research is of high quality. Too often we see that speed and low costs come at the expense of quality. Within our easy2survey platform, we have put quality first and within that, we deliver to speed. We offer all this at a low cost. We help our customers to standardize different solutions. We have a specific department that looks for standardization together with customers and works this out in full. Which research questions can easily be standardized? The goal is to do the same thing, but faster and cheaper. Therefore, we offer Agile solutions. Our consultants are happy to help you set up and supervise these projects. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data: Complete, Accurate and Actionable With shopper data, companies will understand what shoppers really do so they can make better and more informed decisions. We combine advanced data collection, AI and behavioural science to deliver faster, more representative and more accessible shopper data. From digital receipts to strategic insights, we help brands and retailers make better decisions on pricing, promotions and growth. Request a demo Shopper data has been sub-optimal for years Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach: A high burden for panels and respondents The data collection was based upon the active participation of panellists that need to register every product they purchased. Every day! This leads to incomplete data of a small group of people. Limited representativity Small purchases and some shopper groups are often underrepresented, resulting in a structural bias. Shopper data should represent the entire population and all behaviour. Lack of coverage Data is fragmented across retailers, channels and definitions, creating blind spots. Shopper data should represent all supermarkets and purchases and all shopping trips. Expensive without added value To maintain the entire operation costs were extremely high related to the added value of the data. Monopolist behaviour increased de dissatisfaction of many clients. Not integrated with other research domains Shopper data has been treated in isolation as a tool to follow what people buy and not integrated in other domains. Shopper data should be available to support all decisions Contact us Full coverage for all supermarkets The technology uses digital receipts and transfers this into actionable data. Retailers store their digital receipts in a different way. That is why connectors for all supermarkets had to be created. This makes the new Spenderlog complete and able to cover all supermarkets. A New Era of Data Collection Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets like the Nordic markets are the front runners in these developments. Spenderlog was the first company that introduced this technology in the market. Different other companies followed. After the first pilots it became clear that different elements needed improvement. That is why DVJ developed the second wave of technology based upon the following elements. The Role of Technology in Shopper Data Technology changed the way we collect shopper data in the Nordics. DVJ acquired the Spenderlog technology and build am additional layer of technology that creates the possibility to build large user groups, fast data pipelines and a new and improved user experience. Especially the addition of a product master database with CO2 info and nutritional values for each EAN is key for the quality of the data. The new technology is based upon advanced web scraping, connectors for each supermarket, AI Angels and a lot of machine learning. This enables DVJ to give access to all data in an affordable way. DVJ Insights’ Shopper Data now integrated in the Nordics Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solution. DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. After these 3 markets, DVJ will launch this in all other European markets in the coming years. Core Diagnostics Understand what is happening Gain & Loss Analysis See where your growth or loss comes from MediaLink Measure the impact of your campaigns Brand Reality Understand the total health of your brand Launch Monitor Track the performance of your new product or SKU Our Top Solutions Our shopper data solutions are built on one consistent data foundation, combining real purchase behaviour, advanced analytics and consumer understanding. Together, they provide a complete view of performance, growth and impact. From daily decision-making to long-term strategy, our solutions turn shopper data into actionable insights across your organisation.