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We’re proud to announce that DVJ Insights has been named a Finalist at the British Data Awards 2026. The British Data Awards celebrate organisations that are making a meaningful impact through data and analytics across the UK. This year’s edition saw a record 462 entries, spanning start-ups, scale-ups, government bodies, and global organisations. Being recognised in this diverse and competitive field is a significant achievement for our team. The awards highlight excellence across a wide range of categories, including innovation, data leadership, and the impact of data teams. They also reflect the growing importance of data and AI in driving smarter decision-making and long-term growth. Finalists will be celebrated, and winners announced, on 20 May at The Brewery in London. We look forward to joining fellow finalists at what promises to be a great evening celebrating the best in data.

Brand is one of the few assets that touches every part of our business. It influences pricing power, shapes media effectiveness, determines whether distribution drives sales, and even impacts talent and investor confidence. Brand is not a department. It is a multiplier. In our Brand Growth (BG) study, where we interview around 2,000 marketers each year, one theme keeps resurfacing: the increasing need to demonstrate marketing efficiency and profitability. Marketing is no longer evaluated on creativity or visibility alone, but on commercial impact. The language of brand has become the language of business performance.

Many organisations now operate with multiple software development models. One model follows a traditional engineering structure focused on stability, formal validation, and controlled releases. Another model uses AI-native workflows integrated into development environments, where generative systems assist or even lead coding tasks. Both models use the term done  to describe completion, but the meaning varies significantly. The difference arises from when uncertainty is absorbed, how confidence is established, and how evidence of correctness is produced. This variation is not a matter of opinion, but a structural difference in how software is developed and validated.

Too Many Excuses - The Uncomfortable Truth About Human Behaviour How many New Year’s resolutions — exercising more, drinking less, socialising more — actually survive beyond the first few weeks? How often do we genuinely follow through on what we confidently promise ourselves or others, such as “I’ll sort out the tax return next week”? More often than we care to admit, well-intended or rationally necessary actions are postponed, diluted or abandoned altogether. Distractions arise, old habits reassert themselves, and deeply rooted preferences quietly override our best intentions.

Blog post based on the master's thesis of Giulia Cini

Blog post based on the master's thesis of Martina Sabba