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  • Strategic Studies | DVJ Insights

    DVJ Insights offers comprehensive strategic studies to help brands understand and optimize their market positioning. Our services include Shopper Mission Studies, Consumer Journey analyses, Usage and Attitude research, Category Entry Points assessment, and Marketing Mix Modelling. By integrating these insights, we provide actionable strategies tailored to your brand's unique needs. Strategic studies Strategic studies are essential for unlocking growth potential and making informed decisions that drive long-term success and growth. Our growth-oriented consultants are trained and seasoned, so they can really help in this important stage. By identifying opportunities, mapping consumer behaviour, and validating insights, they provide a solid foundation for building effective strategies. Our unique approach ensures maximum impact at every stage. Three Steps to Insightful Research Transforming Knowledge into Action with a Strategic Approach 1 Consultative start We begin with stakeholder interviews to fully understand your needs, aligning research objectives with business goals. The stakeholder interviews will be done with all relevant stakeholders ensuring that the study is fully embedded in the organisation. We combine this with a solid review of existing research to fully understand all dynamics and make sure that we do not repeat existing knowledge. 2 Integrated Methodology By combining qualitative exploration with quantitative validation, we deliver insights that are both deep and representative. The approach can best be described as “mass qual” and is the main reason why DVJ is awarded for their innovative approaches. It combines exploration and validation making sure that we understand the WHY. 3 Action-Oriented Workshops At the conclusion of each study, we facilitate a hands-on workshop to translate insights into clear, actionable strategies that drive results. We follow a consultative FUA approach (Findings, Understanding and Action) that will result in an action matrix in which we combine the complexity of the action with the expected impact. Brand Reality Finding the growth potential of your brand Consumer Journey Studies Understand the path to purchase and beyond U&A Understanding Usage and Attitude using the 7 W framework CEP Study Identify the most relevant CEP's and activate them Shopper Mission Understanding shopper missions and linking this to your category Our Top Solutions

  • Brand Research | DVJ Insights

    Brand Research What are the growth opportunities for your brand? < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • In Home Use Test | DVJ Insights

    In Home Use Test Does your new product meet the expectations of the consumer? < Back to all solutions Contact Does your product add anything to the existing offer? Does the consumer understand how the new product should be used or prepared? Would consumers want to use your product more often? Does the product meet the expectations set in the product concept in a prior stage? These are all important questions when introducing a product to market as they are based on real usage. DVJ’s in-Home Use Test (iHUT) is a validated way to test your new product among real consumers, before the product is put into production. The unique thing about the iHut is that consumers can use a new product in their own environment, combined with our unique approach for concept testing. An iHUT provides certainty just before product introduction. Our approach After we have selected enough consumers with a pre-screener, the new product is sent to the consumer. Dependant on the product, respondents will evaluate the product on different moments of usage. The iHUT is holistic and consists of different implicit and explicit research techniques. We use different techniques and tasks that are carried out at home to understand how people use the product or service and evaluate it. We gather rich qualitative feedback with our projective storytelling technique and free associations which help understand the product experience. We validate the potential of the new product by using the academically validated Acceptor/Rejector model, giving insight in the extent to which consumers accept the new product. This is comparable to different phases of testing innovations. We give consumers the possibility to upload photos or videos to bring the product experience to life. Linked to stories, it provides unique feedback. We offer a worry-free process by taking on the distribution of the products ourselves. We can use our own research community to select consumers. Our deliverables In the development and optimisation of new products, consumer feedback is of great importance. This means that an In Home Use Test should be carried out in a fast and efficient way. Reporting focused on evaluating usage and insights used for optimising the product and positioning. Access to our Insights Portal where next to all quantitative data, all stories, photos and free associations can be analysed. The most important results are summarised in a compact PowerPoint presentation where we determine the market potential of the concept and identify possible optimisations using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 10 business days after fieldwork has ended. Your benefits Testing of a new product in a realistic environment with real consumers. Rich qualitative feedback used to bring the product to life. Quantitative validation to determine whether the product will be successful in its current state and how communication should be deployed. No more worries about the logistic process due to DVJ’s distribution model. Concrete recommendations which help implement optimisations. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • The Launch Monitor | DVJ Insights

    The Launch Monitor Track the performance of your new product or SKU < Back to all solutions Contact Our Approach The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour. Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market. This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers. The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection. Key Benefits Track real launch performance week by week: See how your product performs from day one based on actual purchases Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences? Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture Full market view across retailers: Track performance across all supermarkets, not just selected channels Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Brand Tracking | DVJ Insights

    Brand Tracking Finding the growth potential of your brand < Back to all solutions Contact What is the position of my brand in its category? What are the most important drivers for sales? Am I capable of distinguishing myself enough compared to my most important competitors? How efficient and effective are my marketing efforts? How are my campaign creatives evaluated? These are all important questions which should be continuously answered to make adjustments quickly. DVJ’s Reality Analytics provides insights into the most important KPIs by using question techniques which are aligned with how the brain works. Through the integration of externals, it becomes possible to obtain crucial insights. Reality Analytics is an integral solution making it possible to monitor your brand and your most important competitors continuously, determining the impact of advertising creatives and optimising media deployment. OUR APPROACH DVJ’s Reality Analytics consists of monitoring the position of your brand and your most important competitors weekly. Next to that, we monitor the developments of important KPIs closely during campaign periods. Reality Analytics adds value to traditional tracking instruments by adding qualitative techniques to the setup, integrating external data sources and offering different reporting types which fit the wishes of different stakeholders in the organisation. We connect brand, media and creation in an umbrella model, which means all marketing efforts can be monitored and adjusted closely. We provide continuous insights into the position of your brand and that of your most important competitors. We use qualitative techniques such as free associations and storytelling with which we bring brand, category or brand value to life. We integrate survey data with other data sources, such as sales figures, media data and web analytics. We provide a dashboard which, next to displaying the developments, is equipped with several tools making it possible to optimise media plans and evaluate campaigns. We offer a worry-free operational process due to a strong centralised process without outsourcing. OUR DELIVERABLES We have developed different types of deliverables that through Brand tracking continuously monitor the development of the position of your brand, gather the effects of your marketing efforts and acquire in-depth insights into the dynamic of your brand within the category, An online dashboard with different monitoring and analysis functionalities. Clear campaign scorecards which can be used in the weekly meetings with the media agency. Periodic deep dives where a relevant theme is explored based on the collected data. Our Senior Consultants add value to the interpretation and discussion with important internal and external stakeholders. YOUR BENEFITS FROM TRACKING Continuous insight into the position of your brand and the most important competitors. Enrichment by adding additional question techniques, integrating external data sources and carrying out advanced statistical analyses. Worry-free operational process due to a strong team of researchers and consultants. More control over the optimisation of the ROI of your marketing efforts. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Market Sizing | DVJ Insights

    Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing < Back to all solutions Contact Innovation initiatives drive business growth but demand careful allocation of often limited resources, particularly in areas like research and development. Organizations prioritize initiatives based on well-founded business cases that weigh expected revenues against costs to estimate profit potential. However, accurate market sizing, a critical component, can be challenging, especially when innovations create new dynamics in market structure and consumer demand. Key Challenges in Market Sizing for Innovation: Market sizing for innovations typically faces three main challenges: Data Limitations : Many innovations rely on specific prerequisites without existing data. For instance, a new indoor-climate generator may need market data on households with particular space requirements, creating a gap that complicates accurate sizing. Blurry Market Boundaries : Innovations often cross traditional category lines or create new ones, making clear market definitions difficult. A product that blends snacking and gut health, for instance, requires analysis of a new hybrid market and definition by consumer need. Market Dynamism : Market sizes often change as innovations enter the field, so market sizing must be forward-looking. What constitutes a market before launch may evolve rapidly after product entry. DVJ’s Custom Approach to Market Sizing: At DVJ, we understand the complexity and uniqueness of market sizing for innovation. Avoiding standard, one-size-fits-all approaches, we offer tailored strategies based on a comprehensive understanding of each innovation’s market potential. Our approach includes the following steps: In-Depth Scoping : We start with a thorough review of the planned innovation to ensure every relevant detail is captured, forming a strong foundation for the study. Secondary Research and Stakeholder Insights : We conduct extensive secondary research and interviews to collect existing data and generate “proxy data” as an anchor for further study, calibrating and refining the market size estimation. Representative Sample Design : We create a detailed sample framework to accurately reflect market composition, ensuring significant consumer segments are well-represented through techniques like boost samples or controlled sample exhaustion. Pre-Tested Questionnaire Development : To capture relevant data effectively, we design and pre-test questionnaires with techniques that allow respondents to answer reliably, using methods such as look-up tasks and proxy questions. Advanced Data Modelling : Finally, we apply advanced modelling methods, including multi-weighting, triangulation, and scenario simulations to provide robust and actionable market size estimates. Our Distinctive Strengths in Market Sizing for Innovation Our market sizing approach combines three essential capabilities that make DVJ Insights a reliable partner for innovation-led businesses: Expertise in Market Sizing : Our deep experience in market sizing and innovation ensures reliable project leadership and dependable results. Technical and Methodological Proficiency : From advanced primary research to complex data modelling, our team has the skills needed for accurate, reliable outcomes. Strategic Synergy and Insight : Beyond market sizing, we identify additional research opportunities that enhance the broader innovation process. We recognize that market definitions can expand with innovation, helping clients maximize resource efficiency and market impact. DVJ’s approach provides critical insights for informed innovation planning, ensuring your initiatives are supported by precise, actionable market data to optimize success in new or evolving markets. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Marketing Mix Modelling | DVJ Insights

    Marketing Mix Modelling How can I optimise my marketing mix for growth? < Back to all solutions Contact How can you optimise your marketing mix? Which activity helps you grow? How can you use data as effectively as possible? How can I optimise my marketing mix for growth? These are all important questions which relate to finding the right combination of resources to realise growth. Marketing Mix Modelling at DVJ is more than just a statistic analysis. Naturally, it’s based on advanced statistics to estimate the impact of different marketing tactics on revenue, and therefore predict the impact of future tactics. Unique to DVJ’s approach is that we use new and better ways to connect different resources, making the predictive value higher and the efficiency of the analysis better. Our approach DVJ’s Marketing Mix Modelling project consists of different steps which together lead to recommendations on the distribution and deployment of resources. The project is based on academically validated principles, ensuring high predictability. The study is suitable for optimising the advertising mix and promotion tactics related to revenue or profit. In addition to the allocation of resources, the total investment must be added. Distribution of resources is only relevant when efforts show returns. An Marketing Mix Modelling project consists of a couple of steps which are carried out simultaneously, including the evaluation of all historic data and relations, the development of a predictive model and the development of a planning tool for future campaigns. Our deliverables An Marketing Mix Modelling project is of great strategic value and will, next to a lot of new insights, provide practical tools that can be used to plan better. Review of historical data by using multiple complex statistics translated to practical insights. Determining the optimal mix of all resources. We can delve deeper into every channel. Next to the distribution of resources, we also provide an optimal range for all resources combined. An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits Insight into the size and optimal mix of marketing resources to realise growth. The starting point is securing more sales and revenue. By using a unique planning tool, maximum return is achieved from every media investment. We look at all marketing resources with a direct link to sales or behaviour. Always a maximum ROI of all efforts. The unique addition of KPIs that integrate all efforts. This takes into account the operation of each channel, the memory and the strength of the creation. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Book - The Growth Decision | DVJ Insights

    Order The Growth Decision by Lucas Hulsebos, a practical book on leadership, strategy and sustainable brand growth based on 10 years of research. Book: The Growth Decision To understand sustainable brand growth better, Lucas Hulsebos - author of the book The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth and CEO at DVJ Insights - takes an integrated perspective. The Growth Decision brings together ten years of Brand Growth research, academic learning and practical leadership experience. Order in the Netherlands Order internationally Order in the Netherlands Order internationally Where the Growth Decision starts Marketing science has already figured out how brands grow. Decades of academic research have consistently shown what drives sustainable growth: increasing penetration, building mental availability, investing in brand over time, and aligning organisations around demand creation. The principles are not new. They are not unclear. And they are not the problem. Yet most organisations still struggle to grow. Not because they lack knowledge. Not because they lack data. Not because they lack tools. Not because they lack talent. The reason is simple: They are not organised for growth. Short-term pressure dominates decision-making. Metrics fragment attention. Strategies become disconnected. And the systems that should enable growth quietly work against it. As a result, organisations optimise performance but undermine growth. They become better at managing the present, while weakening their future. This is where The Growth Decision starts. The Strategic Growth Gap The book introduces the Strategic Growth Gap: the structural difference between organisations that build demand over time and those that optimise results quarter by quarter. It explains why brands facing the same market conditions can show completely different growth paths and why that difference is not driven by market forces, but by leadership choices, organisational design, and the way decisions are made under pressure. In The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth , Lucas Hulsebos brings together more than ten years of Brand Growth research, combining academic insight with real-world application. The book is built on one of the largest global research programmes among marketing professionals, incorporating the perspectives of over 20,000 marketers across industries and markets. Rather than offering another framework or set of best practices, the book reframes growth as a system. It challenges widely held assumptions around innovation, Moments of Truth, promotions, creative effectiveness, brand building, and data-driven decision making. It shows that none of these marketing activities work in isolation. Growth emerges from how these elements are connected, prioritised, and consistently applied over time. Order in the Netherlands Order internationally Why should you read it? The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth is for Executives, Marketing leaders, Brand strategists, Insight leaders, and Commercial leaders responsible for growth decisions. It provides leaders with a clear, evidence-based perspective on how to close that gap. It helps organisations move beyond fragmented activity and towards a coherent growth system — one where strategy, execution, and organisation reinforce each other. Over the past 10 years, DVJ Insights has achieved consistent year-on-year growth, entirely organically, without investor support or external financial backing. About the author Lucas Hulsebos is the owner and CEO of DVJ Insights, with over 30 years of experience in marketing and market research. Through the Brand Growth Platform and collaborations with leading organisations and academic partners, he has been at the forefront of translating marketing science into practical growth decisions. ‘Growth is not an outcome. It is a leadership choice. It is a strategic perspective on how growth is built and protected under pressure.’ Podcast: The Hidden Leadership Decisions That Make Brands Grow or Stagnate In this podcast, Lucas Hulsebos, CEO of DVJ Insights, dives deeper into the core ideas behind his book. Based on insights from over 20,000 marketing professionals worldwide, he explains why sustainable brand growth is the result of deliberate, structural choices, not chance. Building on the central frameworks from The Growth Decision, such as the growth paradox and the strategic growth cap, Lucas shows how organisations can either unlock or limit their own growth. He highlights the importance of clear KPIs, demand-driven metrics, strong leadership, and a purpose-led culture, as well as the growing role of AI in decision-making. This episode is a must-listen for CEOs, marketing leaders, and entrepreneurs looking to overcome growth stagnation. Order the book The Growth Decision Leadership, strategy and the architecture of sustainable brand growth Hard cover | 176 pages | English | First edition | 9 789493 202658 – 14 April 2026 - Publisher: Warden Press Retail price €29.95 Order in the Netherlands Order internationally Enquire for a Brand Growth keynote by Lucas Hulsebos A keynote by CEO Lucas Hulsebos on the themes behind The Growth Decision and what it takes for organisations to create the conditions for sustainable growth. Ideal for leadership events, client events and team inspiration around growth, strategy and decision-making. Price €9,000 Enquire here

  • Media Planning Simulator | DVJ Insights

    Media Planning Simulator How can you optimise your media strategy? < Back to all solutions Contact How can you best allocate your media budget throughout the year? What is the best strategy to be “always on”? When am I spending too much on media? And when am I not spending enough? Am I doing enough to break through the clutter? How can I use the strength of my creation in media planning? These are important questions when aiming to increase the ROI of your media efforts. Optimising media efforts is complex because there are a lot of different channels and there isn’t one KPI which can be used to measure all activities. For that reason, DVJ’s Media Planning Simulator calculates a new KPI which connects all media efforts. It takes the strength of each medium type into account, how memory and the strength of a creation work. With this simulator we can determine how many efforts are needed per week to achieve optimum effect. Our approach DVJ’s Media Planning Simulator is based on an academically validated process to help complete and optimise your media strategy. The study is based on academically validated principles, ensuring high predictability. We start with an analysis of historic data through following three concrete steps: 1) calculating a new KPI which takes into account all efforts of your brand where the media plan will be used as a basis, 2) connecting this new KPI to different sources such as: sales, tracking KPI’s and other sources, 3) determining the optimal amount of efforts and contacts per week. The output isn’t just an analysis, but also an actionable tool which can be used to analyse each media plan. Due to the unique link with our pre-testing methodology, the strength of the creation can also be used in the calculation of each media plan. Our deliverables The media planning simulator is a practical instrument that can be used directly for the calculation of each media plan. Review of historical data by using multiple complex statistics translated to practical insights. An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan. The possibility to allocate your media budget in the best way throughout the year, and thereby create a successful “always on” strategy. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits from Media Planning Simulator Maximum efficiency from each media investment with the planning tool. We look at all media, not just the individual operation of one channel. Analysis of historical data with a direct link to sales or behaviour, translated to an easy-to-use planning tool. Always a maximum ROI of all efforts. Possibilities to incorporate all types of communication; not just Paid, but also Owned and Earned. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Intro Monitor | DVJ Insights

    Intro Monitor How successful is the introduction of your new product? < Back to all solutions Contact What are the odds your product survives its first year? Does the product stand out enough on the shelves? How many consumers want to try your new product? And does this lead to enough repeat purchases? These are all important questions to determine whether a new product is a winner among consumers, and if the supporting marketing activities can bring attention to the product. DVJ’s Intro Monitor provides concrete answers to these questions through a validated research model where, during the introduction period, developments in the entire funnel are shown, and can pinpoint which elements of the product should be prominent to ensure the introduction is a success. Our approach DVJ’s Intro Monitor follows the developments of awareness closely, consideration and purchase behaviour of the new product. Next to that, it provides insight into the main drivers and barriers in the purchase process. We make a distinction between the mental position of the brand and the physical circumstances that determine whether a product will or will not be bought. We analyse different levels of the brand funnel which consists of awareness, consideration, trial and re-purchase. By looking at underlying ratios, we can determine where the most optimisations can be made. We gather free associations with the product to look at the extent to which the richness and direction of the associations in relation to the product increase. During the introduction period we measure on a weekly basis to follow developments closely. Our deliverables To get insight into the development of the new product quickly during the introduction period, it’s important to carry out the intro monitor in a fast and efficient way. Weekly scorecards where the trends of the most important KPIs can be followed. Access to our Insights Portal where next to all quantitative data, all open answers and free associations can be analysed. The collected data will be summarised in a compact PowerPoint presentation where we evaluate the entire introduction period. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Your benefits Early insight into the awareness, consideration and buying intention of the new product. Weekly measurements allow for specific adjustments during the introduction period and thus increase the chance of success. Qualitative feedback gives meaning to the main drivers and barriers to purchasing a new product. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

  • Research Expert (German speaking) | DVJ Insights

    < Back Research Expert (German speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and German (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

  • Client Consultant (Germany) | DVJ Insights

    < Back Client Consultant (Germany) Job Type Full Time Workspace Hamburg Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Hamburg, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the German and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Martin Hellich, Market Lead Germany, at martin.hellich@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in Germany and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

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