Search Results

Intro Monitor How successful is the introduction of your new product? < Back to all products What are the odds your product survives its first year? Does the product stand out enough on the shelves? How many consumers want to try your new product? And does this lead to enough repeat purchases? These are all important questions to determine whether a new product is a winner among consumers, and if the supporting marketing activities can bring attention to the product. DVJ’s Intro Monitor provides concrete answers to these questions through a validated research model where, during the introduction period, developments in the entire funnel are shown, and can pinpoint which elements of the product should be prominent to ensure the introduction is a success. Our approach DVJ’s Intro Monitor follows the developments of awareness closely, consideration and purchase behaviour of the new product. Next to that, it provides insight into the main drivers and barriers in the purchase process. We make a distinction between the mental position of the brand and the physical circumstances that determine whether a product will or will not be bought. We analyse different levels of the brand funnel which consists of awareness, consideration, trial and re-purchase. By looking at underlying ratios, we can determine where the most optimisations can be made. We gather free associations with the product to look at the extent to which the richness and direction of the associations in relation to the product increase. During the introduction period we measure on a weekly basis to follow developments closely. Our deliverables To get insight into the development of the new product quickly during the introduction period, it’s important to carry out the intro monitor in a fast and efficient way. Weekly scorecards where the trends of the most important KPIs can be followed. Access to our Insights Portal where next to all quantitative data, all open answers and free associations can be analysed. The collected data will be summarised in a compact PowerPoint presentation where we evaluate the entire introduction period. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Your benefits Early insight into the awareness, consideration and buying intention of the new product. Weekly measurements allow for specific adjustments during the introduction period and thus increase the chance of success. Qualitative feedback gives meaning to the main drivers and barriers to purchasing a new product. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper Data Shopper data provides brands with valuable insights into customer behavior. It enables precise segmentation based on purchasing habits and preferences, allowing marketing strategies to be tailored effectively. In a competitive market, this data is indispensable for predicting trends, enhancing the customer experience, and building long-term loyalty. The Issue with most Shopper Data Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach: Sampling Bias Most methods that are used collect data from a panel of selected households, which may not represent the entire population accurately leading to skewed insights, especially for niche or emerging customer segments not well-represented in the panel. Task Learning From academic research we know that active participation influences behaviour, especially when it comes to price-based decision. Respondents in panels that have to give price information for every purchase they make are much more sensitive towards pricing and promotions. Coverage When respondents must scan all their purchases after the shopping trip, we know that they tend to miss out the small in-between trips. The daily trips and the on-the-go trips are mostly forgotten. This means that coverage is limited, and shopper data is limited to the bigger shopping trips. Real-time Data Collection The new technology provides immediate feedback on consumer purchasing habits by collecting data directly from users’ digital receipts. Unlike traditional approaches, which often relies on periodic surveys or panels that can take time to compile and may introduce recall bias, this solution delivers real-time, accurate insights into spending habits. Users can track their spending instantly, making the data more relevant and actionable for businesses looking for current market trends. A New Era of Data Collection Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets are the front runners in these developments. This new technology offers several key advantages over traditional approaches, making it a better choice for consumers and businesses in terms of data collection, personalisation, and ease of use. The following elements need to be considered when looking at this new technology: The Role of Spenderlog Technology in Shopper Data The new technology stands out for its real-time, detailed data, user engagement, and a more personalised, transparent approach compared to more traditional methods. Because Denmark has been a front runner in the digitalisation of the retail landscape a lot of these new companies have started activities in Denmark. Spenderlog technology was the first company that started activities in Denmark and for that reason the prototype for all other followers. DVJ Insights bought this technology and integrated it in their overall philosophy on shopper research and shopper insights. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.

Brand Research What are the growth opportunities for your brand? < Back to all products What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. Brand Growth Event: Promotions What can you expect? On April 11, 2024 , the Brand Growth Event brought together science and practice to share all of the insights and learnings about the Ingredient of the Year: Promotions. Online event Keynote speakers sharing their vision on Promotions regarding Brand Growth: The academic angle from Professor Laurens Sloot, an international expert in disruptive retail forces like discounting, service retailing and digital concepts. Practitioner´s view of Rozemarijn Koppenaal from a successful local and global company Rituals and Mischa Coster, MA MSc – a behavioural psychologist at NIP. Presentation of the results of DVJ´s Brand Growth Study collected from more than 2,000 marketing professionals across 10 European countries and the US, to discover how to integrate Promotions into a winning brand strategy. Brand Growth Speakers Rozemarijn Koppenaal CMO & Marketing Director at Rituals Mischa Coster, MA MSc Behavioural psychologist NIP & Founder of Grey Matters & Co-founder of Guideology Professor Dr. Laurens Sloot A founder of EFMI Business School & professor at the University of Groningen. Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Lucas Hulsebos CEO of DVJ Insights & Host of the event Rozemarijn Koppenaal CMO & Marketing Director at Rituals Rituals: Scaling up, while staying true to the small joys Rozemarijn Koppenaal is a Marketing Director at Rituals , an experienced marketing executive, brand builder and sales accelerator in the FMCG area with a focus on beauty & lifestyle. She has a decade of experience in Procter & Gamble leading a global team for the perfume portfolio, as well as the Global Vice President of E-Commerce at Coty. Rozemarijn is also a skilled mentor, public speaker and provides training on leadership, marketing and wellbeing. “We’re not here to sell you beauty. We’re here to make you feel good.” If you ever walked into a Rituals store, then it’s likely that you have experienced this feel-good factor yourself. Founded in Amsterdam in 2000, Rituals has since emerged as a pioneering wellbeing brand across 36 countries with more than 1,100 stores, 3,900 shop-in-shops, 5 body spas and the world’s first Mind Oasis. Rituals aim to be a forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. A big ambition, for a brand that is rooted in finding happiness in the smallest of things. Join Rozemarijn to hear more about this growth journey, and discover why some call it the biggest ‘small’ brand in the world. Mischa Coster, MA MSc The psychological effects of product promotions Mischa Coster , MA MSc is a Behavioural Psychologist at NIP & Founder of Grey Matters & Co-founder of Guideology. Mischa Coster is a consultant, researcher, and public speaker in the area of media psychology and persuasion. With his strong background in behavioural analysis, media effects, online (social media) marketing, behaviour change, and persuasion he offers valuable insights. In his session, he will explore some frequently-used promotional strategies like pricing models, attention grabbers (’stopping power’) and social influence techniques like social proof and authority. His insights will help you better identify the persuasion strategy that is being used in a promotional campaign and thereby help you make better choices on improving your messaging in the future. Professor Dr. Laurens Sloot Unlocking the Promotion Paradox: The Surprising Effectiveness of Apparently Ineffective Promotions Professor Dr. Laurens Sloot is the founder of EFMI Business School and a distinguished professor of Entrepreneurship & Retailing at the University of Groningen. He is an international expert in disruptive retail forces like discounting, service retailing and digital concepts. Professor Sloot specialises in retail and brand positioning, focusing on the effectiveness of retail strategies, including assortment, pricing, promotions, and shelf presentation. He is the only academic ever chosen as ‘Food Manager of the Year’ by the Dutch food industry. Jori van de Spijker Results of the European and US Brand Growth Study Jori van de Spijker , Global Head of Brand & Communication at DVJ Insights and Insights Professional of the Year 2021, presents the results of this year’s Brand Growth Study in Europe and the United States to discover the role of Promotions as key drivers for successful Brand Growth from the perspective of 2,000+ marketers. He will answer questions like: How to effectively integrate both promotions and brand building to ensure short-term revenue but also long-term brand growth? What type of promotions and which channels do you use for promotions? How do you measure the short- and long-term effects of promotions? Watch the presentation of last year's Brand Growth Study results Lucas Hulsebos Host of the event Lucas Hulsebos is the CEO at DVJ. Lucas hosts the online event live from a studio in Amsterdam in which he interviews our keynotes and specialists about the role of Promotions and how to integrate Promotions into a successful marketing strategy. In two hours, you will be up-to-date on the most recent insights and learnings concerning Brand Growth and the role of Promotions.

DVJ Insights offers comprehensive strategic studies to help brands understand and optimize their market positioning. Our services include Shopper Mission Studies, Consumer Journey analyses, Usage and Attitude research, Category Entry Points assessment, and Marketing Mix Modelling. By integrating these insights, we provide actionable strategies tailored to your brand's unique needs. Strategic studies Strategic studies are essential for unlocking growth potential and making informed decisions that drive long-term success and growth. Our growth-oriented consultants are trained and seasoned, so they can really help in this important stage. By identifying opportunities, mapping consumer behaviour, and validating insights, they provide a solid foundation for building effective strategies. Our unique approach ensures maximum impact at every stage. Three Steps to Insightful Research Transforming Knowledge into Action with a Strategic Approach 1 Consultative start We begin with stakeholder interviews to fully understand your needs, aligning research objectives with business goals. The stakeholder interviews will be done with all relevant stakeholders ensuring that the study is fully embedded in the organisation. We combine this with a solid review of existing research to fully understand all dynamics and make sure that we do not repeat existing knowledge. 2 Integrated Methodology By combining qualitative exploration with quantitative validation, we deliver insights that are both deep and representative. The approach can best be described as “mass qual” and is the main reason why DVJ is awarded for their innovative approaches. It combines exploration and validation making sure that we understand the WHY. 3 Action-Oriented Workshops At the conclusion of each study, we facilitate a hands-on workshop to translate insights into clear, actionable strategies that drive results. We follow a consultative FUA approach (Findings, Understanding and Action) that will result in an action matrix in which we combine the complexity of the action with the expected impact. Brand Reality Finding the growth potential of your brand Consumer Journey Studies Understand the path to purchase and beyond U&A Understanding Usage and Attitude using the 7 W framework CEP Study Identify the most relevant CEP's and activate them Shopper Mission Understanding shopper missions and linking this to your category Our Top Solutions

We can’t find the page you’re looking for This page doesn’t exist. Go to Home and keep exploring. Go to Home

< Back Title Job Type Job Type Workspace Job Location Workspace Apply Now Apply Now