Request the 2026 Brand Growth Report from DVJ Insights. Fill in the form to receive the latest insights on brand growth, marketing effectiveness and consumer behaviour. Get the latest Brand Growth Insights! Discover what drives brand growth in 2026. Based on 10 years of research and insights from 20,000 marketers, this report reveals the key ingredients behind winning brands. Request your copy and get inspired. Request the 2026 Brand Growth Report! First name* Last name* Email* Company name* Yes, I would like to receive the monthly DVJ Insights newsletter. Yes, I would like to receive future invitations to events, webinars and related DVJ Insights sessions from DVJ Insights by email. Submit

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data: Complete, Accurate and Actionable With shopper data, companies will understand what shoppers really do so they can make better and more informed decisions. We combine advanced data collection, AI and behavioural science to deliver faster, more representative and more accessible shopper data. From digital receipts to strategic insights, we help brands and retailers make better decisions on pricing, promotions and growth. Request a demo Shopper data has been sub-optimal for years Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach: A high burden for panels and respondents The data collection was based upon the active participation of panellists that need to register every product they purchased. Every day! This leads to incomplete data of a small group of people. Limited representativity Small purchases and some shopper groups are often underrepresented, resulting in a structural bias. Shopper data should represent the entire population and all behaviour. Lack of coverage Data is fragmented across retailers, channels and definitions, creating blind spots. Shopper data should represent all supermarkets and purchases and all shopping trips. Expensive without added value To maintain the entire operation costs were extremely high related to the added value of the data. Monopolist behaviour increased de dissatisfaction of many clients. Not integrated with other research domains Shopper data has been treated in isolation as a tool to follow what people buy and not integrated in other domains. Shopper data should be available to support all decisions Contact us Full coverage for all supermarkets The technology uses digital receipts and transfers this into actionable data. Retailers store their digital receipts in a different way. That is why connectors for all supermarkets had to be created. This makes the new Spenderlog complete and able to cover all supermarkets. A New Era of Data Collection Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets like the Nordic markets are the front runners in these developments. Spenderlog was the first company that introduced this technology in the market. Different other companies followed. After the first pilots it became clear that different elements needed improvement. That is why DVJ developed the second wave of technology based upon the following elements. The Role of Technology in Shopper Data Technology changed the way we collect shopper data in the Nordics. DVJ acquired the Spenderlog technology and build am additional layer of technology that creates the possibility to build large user groups, fast data pipelines and a new and improved user experience. Especially the addition of a product master database with CO2 info and nutritional values for each EAN is key for the quality of the data. The new technology is based upon advanced web scraping, connectors for each supermarket, AI Angels and a lot of machine learning. This enables DVJ to give access to all data in an affordable way. DVJ Insights’ Shopper Data now integrated in the Nordics Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solution. DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. After these 3 markets, DVJ will launch this in all other European markets in the coming years. Request a demo Core Diagnostics Understand what is happening Gain & Loss Analysis See where your growth or loss comes from MediaLink Measure the impact of your campaigns Brand Reality Understand the total health of your brand Launch Monitor Track the performance of your new product or SKU Our Top Solutions Our shopper data solutions are built on one consistent data foundation, combining real purchase behaviour, advanced analytics and consumer understanding. Together, they provide a complete view of performance, growth and impact. From daily decision-making to long-term strategy, our solutions turn shopper data into actionable insights across your organisation.

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data for everyone DVJ Core Diagnostics turns passive digital receipts into a self-serve dashboard that gives you a clear view of pricing, promotions, penetration and retailer performance. It helps you spot what’s changing in your category, what’s driving it, and where to act—without waiting weeks for a report. Available across Sweden, Denmark and Norway. Why now? Shopper data has often been fragmented, slow to access, and priced in a way that only makes sense for occasional deep-dives. That makes it hard to use it for day-to-day decisions, even though pricing, promotions and retailer performance change all the time. DVJ rebuilt shopper diagnostics so commercial teams can use it as infrastructure: a consistent, always-on view of the category that helps you spot shifts early, track the impact of actions, and stay aligned across markets. Limited Coverage Only parts of the market are visible, so you’re making calls with gaps in the picture. Representativity Issues Samples skew toward certain shopper types, which can distort what ‘the market’ is really doing. Slow delivery Insights arrive weeks later—too late for fast changes in pricing, promos or retailers. Premium Pricing Layers You pay extra for every add-on: more retailers, more KPIs, more cuts of the data. Core Diagnostics: full category visibility, 24/7 A self-serve dashboard that turns digital receipts into a clear view of what’s happening in your category. Track performance across all brands and all retailers, and keep on top of the KPIs that actually steer decisions—penetration, frequency, repeat/loyalty, price and promotion value. Compare results by retailer to see where you’re winning or losing, and add demographic cuts (age, gender, income, region, family type) to understand who is driving the change. Available across Sweden, Denmark and Norway. Built for commercial decisions in Nordic grocery Core Diagnostics is built for the questions commercial teams need answered fast—what’s changing in the category, what’s driving it, and where to act next. It brings pricing, promotions, penetration and retailer performance into one consistent view, so you’re not piecing together different sources or waiting for a one-off report. You can quickly see whether growth comes from gaining buyers, increasing buying frequency, or shifting value, and compare results retailer by retailer. A practical, always-on dashboard for day-to-day steering across Sweden, Denmark and Norway. How it works A simple flow from real receipts to category insight. Spenderlog collects and harmonises the data, and Core Diagnostics gives you always-on access to the category in one dashboard. Why DVJ DVJ built Core Diagnostics to make category-level shopper insight easier to access and easier to use. We combine a representative Nordic panel with harmonised digital receipt data, so you get a consistent view across retailers—ready for everyday commercial decisions. Category-level access (built to scale) Core Diagnostics is designed as a category product, not a one-off study. You can start with the categories you need now and expand over time, while keeping a consistent view of performance and shopper behaviour. Representative by design The value of shopper data depends on who’s in the sample. We build for representativity, so results reflect the market—not just heavy app users—making the dashboard reliable for commercial decisions. Harmonised across retailers Retailer data often comes in different formats and definitions. We standardise and harmonise receipts into one consistent dataset, so retailer comparisons and market totals actually hold up. Built for commercial steering (self-serve) A practical dashboard focused on the KPIs teams use every day—penetration, frequency, repeat/loyalty, price and promo value—ready for reviews, trade planning and quick decisions. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.

Order The Growth Decision by Lucas Hulsebos, a practical book on leadership, strategy and sustainable brand growth based on 10 years of research. Book: The Growth Decision To understand sustainable brand growth better, Lucas Hulsebos - author of the book The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth and CEO at DVJ Insights - takes an integrated perspective. The Growth Decision brings together ten years of Brand Growth research, academic learning and practical leadership experience. Order in the Netherlands Order internationally Order in the Netherlands Order internationally Where the Growth Decision starts Marketing science has already figured out how brands grow. Decades of academic research have consistently shown what drives sustainable growth: increasing penetration, building mental availability, investing in brand over time, and aligning organisations around demand creation. The principles are not new. They are not unclear. And they are not the problem. Yet most organisations still struggle to grow. Not because they lack knowledge. Not because they lack data. Not because they lack tools. Not because they lack talent. The reason is simple: They are not organised for growth. Short-term pressure dominates decision-making. Metrics fragment attention. Strategies become disconnected. And the systems that should enable growth quietly work against it. As a result, organisations optimise performance but undermine growth. They become better at managing the present, while weakening their future. This is where The Growth Decision starts. The Strategic Growth Gap The book introduces the Strategic Growth Gap: the structural difference between organisations that build demand over time and those that optimise results quarter by quarter. It explains why brands facing the same market conditions can show completely different growth paths and why that difference is not driven by market forces, but by leadership choices, organisational design, and the way decisions are made under pressure. In The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth , Lucas Hulsebos brings together more than ten years of Brand Growth research, combining academic insight with real-world application. The book is built on one of the largest global research programmes among marketing professionals, incorporating the perspectives of over 20,000 marketers across industries and markets. Rather than offering another framework or set of best practices, the book reframes growth as a system. It challenges widely held assumptions around innovation, Moments of Truth, promotions, creative effectiveness, brand building, and data-driven decision making. It shows that none of these marketing activities work in isolation. Growth emerges from how these elements are connected, prioritised, and consistently applied over time. Order in the Netherlands Order internationally Why should you read it? The Growth Decision, Leadership, strategy and the architecture of sustainable brand growth is for Executives, Marketing leaders, Brand strategists, Insight leaders, and Commercial leaders responsible for growth decisions. It provides leaders with a clear, evidence-based perspective on how to close that gap. It helps organisations move beyond fragmented activity and towards a coherent growth system — one where strategy, execution, and organisation reinforce each other. Over the past 10 years, DVJ Insights has achieved consistent year-on-year growth, entirely organically, without investor support or external financial backing. About the author Lucas Hulsebos is the owner and CEO of DVJ Insights, with over 30 years of experience in marketing and market research. Through the Brand Growth Platform and collaborations with leading organisations and academic partners, he has been at the forefront of translating marketing science into practical growth decisions. ‘Growth is not an outcome. It is a leadership choice. It is a strategic perspective on how growth is built and protected under pressure.’ Podcast: The Hidden Leadership Decisions That Make Brands Grow or Stagnate In this podcast, Lucas Hulsebos, CEO of DVJ Insights, dives deeper into the core ideas behind his book. Based on insights from over 20,000 marketing professionals worldwide, he explains why sustainable brand growth is the result of deliberate, structural choices, not chance. Building on the central frameworks from The Growth Decision, such as the growth paradox and the strategic growth cap, Lucas shows how organisations can either unlock or limit their own growth. He highlights the importance of clear KPIs, demand-driven metrics, strong leadership, and a purpose-led culture, as well as the growing role of AI in decision-making. This episode is a must-listen for CEOs, marketing leaders, and entrepreneurs looking to overcome growth stagnation. Order the book The Growth Decision Leadership, strategy and the architecture of sustainable brand growth Hard cover | 176 pages | English | First edition | 9 789493 202658 – 14 April 2026 - Publisher: Warden Press Retail price €29.95 Order in the Netherlands Order internationally Enquire for a Brand Growth keynote by Lucas Hulsebos A keynote by CEO Lucas Hulsebos on the themes behind The Growth Decision and what it takes for organisations to create the conditions for sustainable growth. Ideal for leadership events, client events and team inspiration around growth, strategy and decision-making. Price €9,000 Enquire here

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. Brand Growth Event: Promotions What can you expect? On April 11, 2024 , the Brand Growth Event brought together science and practice to share all of the insights and learnings about the Ingredient of the Year: Promotions. Online event Keynote speakers sharing their vision on Promotions regarding Brand Growth: The academic angle from Professor Laurens Sloot, an international expert in disruptive retail forces like discounting, service retailing and digital concepts. Practitioner´s view of Rozemarijn Koppenaal from a successful local and global company Rituals and Mischa Coster, MA MSc – a behavioural psychologist at NIP. Presentation of the results of DVJ´s Brand Growth Study collected from more than 2,000 marketing professionals across 10 European countries and the US, to discover how to integrate Promotions into a winning brand strategy. Brand Growth Speakers Rozemarijn Koppenaal CMO & Marketing Director at Rituals Mischa Coster, MA MSc Behavioural psychologist NIP & Founder of Grey Matters & Co-founder of Guideology Professor Dr. Laurens Sloot A founder of EFMI Business School & professor at the University of Groningen. Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Lucas Hulsebos CEO of DVJ Insights & Host of the event Rozemarijn Koppenaal CMO & Marketing Director at Rituals Rituals: Scaling up, while staying true to the small joys Rozemarijn Koppenaal is a Marketing Director at Rituals , an experienced marketing executive, brand builder and sales accelerator in the FMCG area with a focus on beauty & lifestyle. She has a decade of experience in Procter & Gamble leading a global team for the perfume portfolio, as well as the Global Vice President of E-Commerce at Coty. Rozemarijn is also a skilled mentor, public speaker and provides training on leadership, marketing and wellbeing. “We’re not here to sell you beauty. We’re here to make you feel good.” If you ever walked into a Rituals store, then it’s likely that you have experienced this feel-good factor yourself. Founded in Amsterdam in 2000, Rituals has since emerged as a pioneering wellbeing brand across 36 countries with more than 1,100 stores, 3,900 shop-in-shops, 5 body spas and the world’s first Mind Oasis. Rituals aim to be a forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. A big ambition, for a brand that is rooted in finding happiness in the smallest of things. Join Rozemarijn to hear more about this growth journey, and discover why some call it the biggest ‘small’ brand in the world. Mischa Coster, MA MSc The psychological effects of product promotions Mischa Coster , MA MSc is a Behavioural Psychologist at NIP & Founder of Grey Matters & Co-founder of Guideology. Mischa Coster is a consultant, researcher, and public speaker in the area of media psychology and persuasion. With his strong background in behavioural analysis, media effects, online (social media) marketing, behaviour change, and persuasion he offers valuable insights. In his session, he will explore some frequently-used promotional strategies like pricing models, attention grabbers (’stopping power’) and social influence techniques like social proof and authority. His insights will help you better identify the persuasion strategy that is being used in a promotional campaign and thereby help you make better choices on improving your messaging in the future. Professor Dr. Laurens Sloot Unlocking the Promotion Paradox: The Surprising Effectiveness of Apparently Ineffective Promotions Professor Dr. Laurens Sloot is the founder of EFMI Business School and a distinguished professor of Entrepreneurship & Retailing at the University of Groningen. He is an international expert in disruptive retail forces like discounting, service retailing and digital concepts. Professor Sloot specialises in retail and brand positioning, focusing on the effectiveness of retail strategies, including assortment, pricing, promotions, and shelf presentation. He is the only academic ever chosen as ‘Food Manager of the Year’ by the Dutch food industry. Jori van de Spijker Results of the European and US Brand Growth Study Jori van de Spijker , Global Head of Brand & Communication at DVJ Insights and Insights Professional of the Year 2021, presents the results of this year’s Brand Growth Study in Europe and the United States to discover the role of Promotions as key drivers for successful Brand Growth from the perspective of 2,000+ marketers. He will answer questions like: How to effectively integrate both promotions and brand building to ensure short-term revenue but also long-term brand growth? What type of promotions and which channels do you use for promotions? How do you measure the short- and long-term effects of promotions? Watch the presentation of last year's Brand Growth Study results Lucas Hulsebos Host of the event Lucas Hulsebos is the CEO at DVJ. Lucas hosts the online event live from a studio in Amsterdam in which he interviews our keynotes and specialists about the role of Promotions and how to integrate Promotions into a successful marketing strategy. In two hours, you will be up-to-date on the most recent insights and learnings concerning Brand Growth and the role of Promotions.

Explore DVJ Insights' expert speakers, including leaders in brand communication, innovation, shopper research, and methodology. Connect directly with professionals to gain insights and book them for your events. DVJ Speakers We are frequently asked to share our vision and expertise on various topics, and we’re always happy to contribute! Simply select a speaker, then reach out to them directly via email or LinkedIn to submit your inquiry. Lucas Hulsebos CEO View Profile Jan Aarts Client Consultant View Profile Jori van de Spijker Global Head of Brand & Communication View Profile Mark Vroegrijk Senior Methodologist View Profile Martin Hellich Global Head of Innovation View Profile

DVJ Insights' Global Marketing Study explores the role of promotions in brand growth, combining insights from over 2,000 marketing professionals across Europe and the US. The study offers strategies to effectively integrate promotions for sustained brand success. Global Marketing Study DVJ Insights’ Brand Growth Study blends quantitative research, surveying 2,000 marketing professionals across Europe and the US, with qualitative insights from hundreds of annual interviews with CMOs, Insights Managers, and Marketing Specialists on brand growth strategies. The 2026 Brand Growth Study The 2026 Brand Growth Event explores how brands drive growth—today and in the future. This year’s edition brings together leading marketers and academics to uncover what sets winning brands apart, from the strategies they choose to the way they build and sustain competitive advantage. The event features insights from our newest Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions, each designed to answer the question that matters most: what do winning brands do differently? If you’re interested in exploring the findings in more depth, reach out to your DVJ contact. Request the Brand Growth report Book a session Study 2025: Innovations The 2025 Brand Growth Study explored how Innovation drives Brand Growth—today and in the future. This year’s online edition brought together world-class marketers and academics to uncover how innovation fuels success, from product development and immersive technology to the mindset and strategies that set leading brands apart. The event featured insights from the latest Brand Growth Study, based on input from over 2,000 marketing professionals across Europe and the US. Through expert presentations and interviews, we discovered how top-performing brands are integrating innovation to stay relevant, unlock growth, and shape the future. Study 2024: Promotions The 2024 study focused on the role of Promotions in Brand Growth, exploring how effective promotional strategies contribute to both short- and long-term brand success. We examined differences across categories and identified the ‘winners’—the brands achieving the greatest growth impact through promotions—and what sets them apart. The aim of the study was to uncover how promotions can be embedded into a broader brand strategy to drive sustained performance. The research was based on insights from over 2,000 marketing professionals across Europe and the US, complemented by expert perspectives from leading academics and practitioners. Study 2023: CSR The 2023 study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognised the ‘winners’ (best-performing companies) and what sets them apart. The study’s goal was to provide unique learnings on how to include CSR into business strategy and how marketers can support the growth of the brands. The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe. Study 2022: The Moment of Truth This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy. Study 2021: Data-driven decision making This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.

Stay ahead with the DVJ Insights newsletter. Get marketing insights, updates, and inspiration delivered straight to your inbox—subscribe in seconds. Stay updated! Subscribe to our newsletter and be the first to receive insights, updates, and inspiration straight to your inbox. Don't miss a thing with our newsletter! First name* Last name* Email* Company name* Yes, subscribe me to your newsletter. *

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. DVJ Insights is proud to present Growth! 10 Years of Research, the 2026 edition of our Brand Growth Event, taking place on 24 March online! We are honoured to welcome Mark Ritson as keynote speaker for this special anniversary edition. As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth. You’ll also get the newest findings from our Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions — all focused on the question that matters most: what do winning brands do different? Hosted by Lucas Hulsebos, CEO of DVJ Insights, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently. Prepare for an inspiring 1,5 hours filled with evidence-based insights and practical implications for brand leaders. Attendance is free, but registration is required. Secure your place by completing the registration form. This is an event you do not want to miss. Brand Growth Speakers Let us present the 2026 keynote speakers who will share their vision on 10 years of Brand Growth: Mark Ritson Founder, MiniMBA Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Lucas Hulsebos CEO of DVJ Insights & Host of the event Mark Ritson Founder, MiniMBA Branding & Marketing Expert, and International Keynote Speaker Mark Ritson is a leading authority on marketing and brand, known for cutting through hype and returning organisations to the principles and practices that drive growth. A former Professor of Marketing at Melbourne Business School, he holds a PhD in Marketing and has taught at London Business School, the University of Minnesota, and as a visiting professor at MIT Sloan. Alongside his academic work, he advises global brands as a private marketing consultant and served as in-house professor for LVMH, the world’s largest luxury group, for 13 years. He also writes a weekly column for Marketing Week and teaches an online Mini MBA in Marketing. As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth. Jori van de Spijker Global head of Brand & Communication Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands. During the event, Jori will present the results of our latest DVJ Brand Growth study, this year with a sample twice as large as previous years and an expanded set of highly relevant questions. His main question is what do winning brands do different and how do marketing professionals look at the future of marketing. Lucas Hulsebos Host of the Event Lucas Hulsebos is the owner and CEO of DVJ Insights. He will host the 2026 Brand Growth Event live from our studio in Amsterdam, where he will interview the keynote speakers and guide the programme throughout the afternoon. Hosted by Lucas, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. He’ll connect the dots between the key themes, reflect on what has changed (and what hasn’t), and translate the insights into clear, practical takeaways for brand growth. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently. In just one and a half hours, you’ll be fully up to date with the most recent insights and learnings from 10 years of Brand Growth. Agenda 15:00-15:10 Welcome by Lucas Hulsebos, CEO (DVJ Insights) 15:10-15:35 Brand Growth Study 2026 results presented by Jori van de Spijker (DVJ Insights) 15:35-16:45 Growth! 10 Drivers after 10 Years of DVJ Analysis keynote by Mark Ritson (incl. Q&A) *Please note: Minor adjustments may occur as we refine the program to ensure the highest quality.

Discover actionable advertising research insights to grow your brand. Explore innovative approaches with DVJ Insights. Spenderlog In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. The Role of Spenderlog Technology in Shopper Data The new technology stands out for its real-time, detailed data, user engagement, and a more personalised, transparent approach compared to more traditional methods. Because Denmark has been a front runner in the digitalisation of the retail landscape a lot of these new companies have started activities in Denmark. Spenderlog technology was the first company that started activities in Denmark and for that reason the prototype for all other followers. DVJ Insights bought this technology and integrated it in their overall philosophy on shopper research and shopper insights. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets. Read our Spenderlog articles No posts published in this language yet Once posts are published, you’ll see them here.

Get insights into customer journey mapping with DVJ Insights. Discover key touchpoints and strategies for optimized communication. Consumer Journey How does the orientation and purchasing process of your consumers work? < Back to all products How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution. DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy. Our approach DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques. The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model). We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out. The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed. We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques. With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined. We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers. Our deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. Due to the basis of academic principles, a broad reference is available to see the results in perspective. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method . This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Related No posts published in this language yet Once posts are published, you’ll see them here. Your benefits Qualitative and quantitative insight into the entire journey. Based on academic principles and therefore easily fitted. Clear overview of the most important touchpoints in the orientation and purchase process. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. All qualitative and quantitative results are available in a portal. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Interested in more information? Do you have questions or are you interested in finding out more about Category Entry Points? Speak with one of our experts to find the right solution for you. Get in contact with a consultant Or visit our other pages for more information: Read more about our Shopper Research Read more about our Strategic Studies

Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English To book as: Academic presentations, Workshops, (Keynote) Speaker About Jan Topics Book Jan About Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth. He studied Communication Science at the Radboud University of Nijmegen to obtain a Master's degree in Media and persuasion. Jan graduated with honours. His skills and affinity for the practice of mediated communication and the science of persuasive media intertwine when he studies the effects of a variety of international brand, public and advertising campaigns. In 2019 he was nominated for the Young Talent Award by the MOA, Expertise Center for Marketing Insights and published the book 23 innovations in digital communication on digital innovations in the communication landscape together with Paul Ketelaar and Sanne Demir. Topics Interested in booking Jan as a speaker? If you’re interested in one of our topics or would like to invite Jan for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Jan as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Jan as speaker