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Discover DVJ Insights, a leading market research agency driving brand growth through data-driven strategies. THE MARKETING RESEARCH AND ANALYTICS AGENCY FOR BRAND GROWTH The essence of DVJ Insights DVJ originates from the ambition of being the best research agency in combination with the best place to work. Becoming the best research agency means integrating academic and practitioner insights via our Brand Growth Platform. The best place to work means choosing positive relations with clients and creating a learning environment where everyone can grow. Expertise and solutions At DVJ Insights we offer a wide arrangement of services to our clients Brand & Communication DVJ Insights leverages strategic brand research and a storytelling-based "Mass Qual" methodology to identify brand growth potential and link findings to market volumes. Learn more Learn more Innovation Innovation fuels most company growth, but its frequent failure from inadequate consumer insight is countered by our integrated research solutions. Learn more Learn more Shopper Our research reveals consumer motivations and purchase triggers, providing a deep understanding of the diverse Customer Journey to optimise touchpoints. Learn more Learn more All solutions What’s New The Latest Stories, Cases, and Innovations Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys Shopper Martin Hellich 1 day ago 4 min read Pernella Geluk - Geluk Marketing Brand Growth Interview DVJ Research Group 6 days ago 5 min read The Cost Of Thinking AI Dennis Hulsebos Jul 20 5 min read More news Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht Contact UNITED KINGDOM GG.410 Metal Box Factory, 30 Great Guildford Street, Borough, London, SE1 0HS Contact GERMANY Lerchenstrasse 28 22767 Hamburg Contact SWEDEN Östermalmstorg 1, 114 42 Stockholm Contact DENMARK Ørestads Blvd. 73, 2300 Copenhagen Contact NORWAY C.J. Hambros Plass 2C, 0164 Oslo City Ibsen Contact SPAIN Paseo De La Castellana 81, 28046 Madrid Contact

Team Members Lucas Hulsebos CEO More info? Contact our colleague LinkedIn Nicole Engels Global Director of Research & Excellence More info? Contact our colleague LinkedIn Marieke van Echtelt Global Managing Director More info? Contact our colleague LinkedIn Simon Kluge Senior Business Partner More info? Contact our colleague LinkedIn Dijana Justic Global Director Marketing Communication More info? Contact our colleague LinkedIn Simon McDonald Senior Consultant More info? Contact our colleague LinkedIn View More

Job Listings Filter by Job Type text Select Job Type text Workspace Select Workspace Search Jobs Number of jobs found: 2 Full Time Research Expert (Dutch speaking) View Job 23-07-2026 Full Time Client Consultant (UK) View Job 23-07-2026

DVJ Insights is a global marketing research agency helping brands grow with innovative solutions. With 120+ experts across Europe, we deliver actionable insights driven by academic and practical expertise. We believe research is about listening DVJ Insights is a full-service global marketing research and analytics agency. We help our clients understand how to realise brand growth through our innovative research products and work with many national and international clients. About Us The new DVJ Insights originated in 2015 and has become an ambitious, innovative, and fast-growing marketing research agency located in the UK, Germany, Spain, The Netherlands, Sweden, Denmark and Norway. We work with over 120 people in different locations in Europe for many clients from all over the world. Our approach is truly global but takes into account the local lenses of each region. The company is fully privately owned, which means it is independent in realising its ambition of becoming the best agency and the best place to work. The team is characterised by passionate researchers and consultants who work hard every day to do everything just a little bit better, step by step. With more than fifteen nationalities and many different backgrounds, our employees are as diverse as our clients. A Growth Story of Quality, Ambition, and Innovation Listen to our podcast with Marketing Intelligence Network, where our CEO, Lucas Hulsebos, discusses the growth story behind DVJ Insights. From a small local specialist to a global agency in market research, Lucas shares his ambitions for not only making DVJ the best company in the world, but also the best place to work, and how all decisions are measured against this ambition. You’ll also learn more about DVJ’s clear focus on quality and added value, our view on AI in market research, and how our holistic approach helps brands make better, evidence-based decisions. Our Vision DVJ Insights was founded with a strong commitment to growth and research that only can be realised if you are committed to conduct the best research possible. Becoming the best agency in the world comes by a true focus on quality, added value and passion and commitment towards our clients. The true meaning and the vision of the company is reflected in the 3 letters it stands for. D (Data Quality) : The quality of market research and advisory services is increasingly under pressure. For us, quality is crucial – from processes and questionnaires to panel management, reporting, and consultancy. We continuously strive to enhance our products and services to uphold this standard. Our way of working is based upon putting quality always on the first place. V (Value Added) : Delivering true added value is essential. How do we transform data into actionable information, and how does that information create value for our clients? We apply structured principles, drawing on the expertise and experience of our consultants, to ensure every insight adds tangible value. This is combined with holistic approaches so we always can decompose every problem. J (Passion and Joy) : Passion and joy are fundamental in understanding our clients’ needs and fully dedicating ourselves to finding the best solutions. Our team is made up of committed professionals who are eager to share their insights and experiences with the broader market. Our promise to clients is built on active listening – to clients, the market, consumers, and academia. This approach is embedded in our working methods and collaborative efforts, enabling us to develop meaningful solutions that genuinely support business growth. Our Ambition Our ambition to become the best agency in the world can only be realised if you create an environment that is evaluated as the best place to work. Being the best place to work is a result of creating and living around 4 core values: Willingness to Succeed : The ambition that we all share is to focus on quality and added value and to really make a difference for our clients. With a growth mindset, we constantly try to do something better than we did this yesterday. Innovation and learning come with small steps but are a continuous process. Responsibility : Ownership is at the core of our culture. We go beyond individual roles, working collaboratively to achieve team and business objectives. We honour commitments and always follow through. At the same time, we empower others, focusing on support rather than control. In every project we take this responsibility and make sure our clients are fully served. We ask from clients to give us that responsibility. Positivity : We maintain a positive approach in our communication and collaboration. This outlook extends to both internal and external interactions, where we actively seek solutions together. We expect and encourage the same constructive mindset from our clients and partners, and we remain open to giving honest feedback when values differ. Knowledge and Passion : We are dedicated to staying at the forefront of our specialties, avoiding jargon in favor of clear, informed communication. We continuously read, create, and share valuable insights to ensure our expertise remains both current and impactful. Our Brand Growth platform is a perfect example of how we collect and share knowledge with our clients. The focus on these four values makes us a fast-growing company that meets up to the expectation that our clients have. We also believe that these are the reasons why DVJ and the people at DVJ are awarded for so many prices. Growth Figures Since 2015, DVJ Insights has shown unique growth figures of more than 20% annually for already 10 years. The vision is based on a strong link to practice and science, but from the mindset to help companies grow. DVJ has been recognised for it’s unique performance with 7 FD Gazelles, 3 Gazelles international, being market research company of the year, best researchers of the year, best data analytics people, marketing company of the year and awarded for innovative approaches by MWG, MRS, BVM, MOA in different European markets.

Join DVJ Insights, an ambitious and innovative marketing research agency operating across the Netherlands, Sweden, the UK, and Germany. With over 80 passionate colleagues, we prioritize personal development, career growth, and a healthy work-life balance. At DVJ, you'll work with leading brands in a dynamic and informal environment, contributing to our mission of being the best international agency for brand growth. Working at DVJ Do you have the ambition to learn and grow, to work for amazing brands, and to pursue careers in an ambitious and innovative team? Check out our job offers below or send us an open application. Browse all jobs Send an open application Who are we? DVJ Insights offer careers in an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, the UK, Denmark, Germany, Spain and Norway with the single ambition to be the best international agency for brand growth. Working at DVJ is fun, versatile and challenging. DVJ’ers have a passion for marketing research, a passion for brands and a winning mentality. We are a dynamic team with over 120 colleagues, always aiming to deliver quality and value to clients all over the world. We believe that everyone at DVJ contributes to our growth, which is why we think it’s extremely important to invest in the personal development of our employees as well as their careers. There is a lot of attention to vitality, personal development, career growth, training and education. It’s up to you to play the ball, learn and develop your career! All of this is in an informal working environment. No Working on Powder Day at DVJ “Life’s too short—live it to the fullest, and if it’s on the snow, even better. Just don’t let a powder day catch you stuck in the office!” At DVJ, we believe that great ideas start with energised minds. That’s why we introduced the No Working on Powder Day: a spontaneous day off for when conditions are just right to do something you truly love—whether it’s skiing, skating, hiking, horseback riding, or anything else that fuels your passion. It’s not about taking time off. It’s about making space for what inspires you. Each Powder Day story is a reflection of the individuality and curiosity we value at DVJ. Here are some of the experiences our colleagues have shared. Powder Day at Phantasialand Lily van Eeden & Jeff Repko - Knowledge and Solutions Specialist & Research Director FA Cup Weekend in the UK Glenn Manders - Knowledge and Solutions Specialist Surfing on the coast of Portugal Laura Henigman - Research Expert Spending quality time with the family Frans Deelen Souza - Client Consultant When Plans Change, Good Days Happen Lara Dirven - HR Business Partner Powder Day Turns Party Day Glenn (Knowledge and Solutions Specialist), Jelle (Teamlead Research) en Maartje (Research Expert) Galloping Freedom on the Dutch Coast Elsemieke Lijmbach - Office Manager Celebrating by the Sea in Zeeland Floor Lieskamp - Research Expert Sailing, Sun & Celebration at Lemsterwike Alicia Landers - Business Controller A Powder Day in the Sun Lissy Tijhuis - Research Expert A Special Auction Week Pia Stork - Client Consultant A Paris Powder Day Mandy Boomgaarden - Research Expert Catching the Wind Martin Hellich - Head of Innovation A Powder Day Readathon Irmina Bendzera - Research Expert Powderday: Slowing Down to Move Forward Jelle Quak - Global Director Strategy & Solutions The Luxury of Doing Nothing Leonie Hamstra - Research Expert The Mushroom Hunt Gabriele Herrmann - Client Consultant Powder Day Reunion Lenneke Keulemans - Research Expert A Joyful Powder Day in Lagos Sofunne Ohajunwa - Research Expert A Peaceful Powder Day at Lake Tegernsee Kirsten Bartels - Client Consultant Powder Day at “Elluf-Elluf” Mark Vroegrijk - Senior Methodologist A Snowy Powder Day in Sweden Teun Swierstra - Research Expert A Powder Day Full of Friends, Campers & Art Nicole Engels - Global Lead Academic & Industry Partnerships A Relaxing Powder Day at the Sauna Lisette Kruizinga-de Vries - Thought Leader Science & Analytics A Weekend Full of Family, Fun & Memories Evelien Edwards - Research Director Sharing the joy DVJ’ers have a passion for research and brands and have a winning mentality. Together they grow incredibly and develop daily, never forgetting to celebrate successes in their careers. And with celebrating comes joy. If one succeeds, everyone is happy. We enjoy sharing knowledge with our clients and the market and partner with many organisations and universities throughout the year. Passion and joy are needed so we can put ourselves in the shoes of the client and their question and thereafter want to do everything to find an answer for it. Next to work, we like to celebrate our achievements and have fun by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. Read our employee blogs Why people love working at DVJ Vanessa Tapken Research Director Besides setting up and coordinating numerous projects, I really like to analyse and interpret data to provide insightful recommendations on how brands can be more successful. Careers Do you share our values? DVJ’ers have a passion for research, brands and a winning mentality. Everyone at DVJ contributes to our growth. Which is why it’s extremely important to invest in the growth of our people. There is a lot of attention to vitality, a healthy lifestyle, personal development, training and education. Our people also get the time to invest in themselves outside of DVJ’s walls. Everyone wants to be part of a success story. How about you? Working at DVJ Insights means winning, working together with passionate colleagues and developing. Our amazing people can be found in Utrecht, London, Copenhagen, Oslo, Stockholm, Madrid and Hamburg. Do you think you can be a great colleague, an addition to our team and flexible enough to grow with us? Then we would like to meet you. Browse all jobs Send an open application

< Back Research Expert (Dutch speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now We are in search of a talented Dutch speaking Research expert to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Dutch speaking Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in as a Dutch speaking Research Expert? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and Dutch (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team ? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

< Back Client Consultant (UK) Job Type Full Time Workspace London Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in London, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Jemma Toynebee-Smith, Market Lead UK at jemma.toynebee@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the UK and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

U&A Understanding Usage and Attitude using the 7 W framework < Back to all solutions Contact What is the position of your brand compared to competitors when it comes to usage and attitude? What are your distinctive assets and how do you distinguish your brand from competitors? Which CEP’s does your brand have and which are the most relevant when it comes to volume? What are the growth possibilities within the domain? These are all important questions to really understand the position of your brand, the attitude towards your brand and the way your brand is used, and determine how to grow further. In DVJ’s U&A study we answer all these questions and help your brand grow further. The study is based on known academic principles of Ehrenberg Bass and Kahneman. The results are brought to life and can be used for a further description of the consumer and determine the growth direction of your brand. Our approach DVJ’s U&A is holistic and consists of different implicit and explicit research techniques. The research is based on academic principles from Ehrenberg Bass (How Brands Grow) and Kahneman (System 1 and 2). We validate and explore the most important CEP’s by focusing on the 5 W’s which play a role in the usage and attitude of brands in the category. We study the drivers and barriers of purchase decisions in the category by using validated techniques such as our Decision Tree technique and free associations. We analyse different customer or buying groups to identify the biggest growth chances and determine the most important Distinctive Brand Assets of your brand. Our deliverables A U&A Reality study is of great strategic value and provides a large amount of qualitative and quantitative data on the 5 W’s (Who, What, When, Why and How). Our deliverables fit the needs of all stakeholders in an organisation. The 5 W’s are linked to the CEPs of the category and the DVJ growth matrix. Extensive kick-off session with a review of existing studies and integration of all sources in the delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits from U&A Qualitative and quantitative insight into the dynamic of your brand in the market. In-depth questions add value in determining the CEPs where your brand can grow, and which Distinctive Brand Assets have the most impact on your brand. All qualitative and quantitative results are available in a portal. Clear presentations and workshops by our Senior Consultants to realise growth for your brand. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Drivers for Growth Analysis What are the key drivers for brand growth? < Back to all solutions Contact Which KPI is the most important for growth? What area should I focus my brand on? Is awareness more important than preference? On which level of the funnel can I make the biggest difference? How can I grow in the most sustainable way? Should I focus on penetration or retention? These are all important questions in determining your marketing strategy. DVJ’s Drivers For Growth Analysis gives insight into which KPI’s are most important for growth. The advanced statistically based analysis uses different data sources that are available with our clients. What is unique about this approach is that it makes a direct link to behaviour and sales, providing direct insight into how you can increase your sales. Our approach DVJ’s Drivers For Growth Analysis is a unique method used as part of all strategic and continuous research processes of DVJ. We use academically validated principles, ensuring a high predictive strength. We use advanced statistics based on multi attribution modelling and time series analysis. We create a direct relation to sales and different other sources, such as: brand tracking, website visitors, social data, search behaviour etc. We follow a stepwise approach, 1) assessment and harmonisation of all data sources, 2) multi attribution modelling and time series analysis, 3) translation to marketing practice. A driver for growth analyses is almost always followed by a massqual study to continue to bring the most important drivers of brand growth to life. Our deliverables A Drivers For Growth Analysis is of great strategic value and provides a lot of new insights into the dynamic of your brand. Our deliverables fit the needs of all stakeholders. Extensive kick-off session to understand all available data and give meaning to them. Integration of different data sources, with the goal of creating weekly data for all sources. Concrete recommendations for the selection of KPIs and the expectations that may be set. The growth matrix is integrated into the presentation, ensuring that every marketer instantly knows where the focus should lie. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after the start of the analyses. Your benefits from Drivers For Growth Analysis Insight into those KPIs that help realise growth. Due to the direct link to sales and behaviour, it’s relevant for all stakeholders. Rich diagnostics lead to new insights into the strong and weak elements of every brand. Concrete recommendations that help implement optimisations and detect where growth is possible. Possibilities for further insight into how and why these KPIs should be improved. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Concept Test Go/no-go decision for every concept and understanding potential success < Back to all solutions Contact What is the chance your product makes it to the shelf and survives its first year? What is the strength of your new product? Which pros should be especially mentioned? What is the right way of introduction and what should the communication focus on? How can I prevent the risk of failure? These are all important questions to determine whether a product concept should be further developed and how it is best introduced to market. DVJ’s Concept Test offers insight into the potential of your new product concept by using a validated research model. The strength of the concept is both explored and validated by using different qualitative and quantitative techniques among a large sample. This provides rich insight into the market potential of the new product and gives concrete recommendations for possible optimisations. The concept can then be optimised or adjusted early, before going into production. Our approach DVJ’s Concept Test is holistic and consists of different implicit and explicit research techniques. We make a distinction between testing the underlying insight and the full concept. We gather rich qualitative feedback through our projective storytelling technique which help bring the underlying product insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the product concept. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the concept can be further optimised and which RtB’s resonate the most. We study the extent to which the new concept is capable of outperforming the current used products. Where needed, we use additional modules to determine the price sensitivity, the optimal product range (TURF) or the Source of Volume, alongside many others. Our deliverables In the development and optimisation of new product concepts, the consumer’s opinion is of great importance. This means that a concept test should be carried out in a fast and efficient way. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. The results are summarised in a compact PowerPoint presentation where the market potential of the concept is determined and possible optimisations identified using the FUA method. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Concept Test Insight into the potential of the full product concept to make a well-considered investment choice at an early stage. Rich diagnostics lead to new insights into the strong and weak elements of the product concept. Concrete recommendations that help implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Cross Media Evaluation Measure campaign impact and each channel's contribution < Back to all solutions Contact What is the effect of your campaign? Which media led to the biggest reach and effect? Has your new campaign been capable of standing out among your target group? How are campaign creatives evaluated and recognised? Which combination of channels can influence the target group in the most efficient way? These are all important questions to determine whether your campaign had the desired effect and how you can improve in the next campaign or flight. DVJ’s Cross Media Evaluation provides concrete answers for these questions, where brand, media and creation are connected. It offers insight in the extent to which a campaign stood out among the target group, what the strength of the campaign creative was and the efficiency and effect of the campaign to realise brand effect and therefore realise the campaign goals. The Cross-Media Evaluation contributes to more effectiveness and efficiency of your marketing efforts. Our approach The foundation of DVJ’s Cross Media Evaluation lies in a pre-post methodology, complemented with an exposure analyses to explore the synergy effects of the used channels. By connecting brand, media and creation, full insight into how each type of campaign performs becomes clear. We make a distinction between campaign effects (recognition, advertising and message recall), brand effects (brand funnel and brand values) and creative effects (evaluation). We calculate the effectiveness and efficiency of each channel to determine the best mix for the next campaign. We use an OTS-methodology to determine possible exposure to the campaign. We relate consumers media behaviour to the media deployment. This allows us to determine if and to what extent people have been in contact with the campaign. We carry out different statistic contribution analyses to interpret the role of each deployed channel and combination of channels. We focus on the campaigns of the most important competitors, digital performance and phasing and timing of media planning. There is an extensive benchmark available for the creative evaluation and the recognition of the campaign creatives against the media pressure. Our deliverables To fit the campaign debriefs of the media and advertising agencies and to implement optimisations for possible future flights or campaigns, it’s important to carry out a cross media evaluation in a fast and efficient way. Full insight into the reach of each channel and combination of channels, effects on the brand and strength of the creation. The results are summarised in a compact PowerPoint presentation where the effectiveness of the campaign is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders such as the media and advertising agency. Completion of the study within 2 weeks after the campaign has ended. Your benefits More efficient and effective campaigns. More control over the ROI of your marketing efforts. Concrete recommendations which help the media and advertising agency implement optimisations for future flights of campaigns. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Strategic Studies Shopper, Strategic Study Shopper Mission Study Understanding shopper missions and linking this to your category Button Shopper Consumer Journey Consumer Journey Studies to understand the path to purchase and beyond Button Brand & Communication U&A Understanding Usage and Attitude using the 7 W framework Button Shopper CEP Assessor Identify the most relevant Category Entry Points and activate them Button Shopper Marketing Mix Modelling How can I optimise my marketing mix for growth? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com