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Discover DVJ Insights, a leading market research agency driving brand growth through data-driven strategies. THE MARKETING RESEARCH AND ANALYTICS AGENCY FOR BRAND GROWTH The essence of DVJ Insights DVJ originates from the ambition of being the best research agency in combination with the best place to work. Becoming the best research agency means integrating academic and practitioner insights via our Brand Growth Platform. The best place to work means choosing positive relations with clients and creating a learning environment where everyone can grow. Expertise and solutions At DVJ Insights we offer a wide arrangement of services to our clients Brand & Communication DVJ Insights leverages strategic brand research and a storytelling-based "Mass Qual" methodology to identify brand growth potential and link findings to market volumes. Learn more Learn more Innovation Innovation fuels most company growth, but its frequent failure from inadequate consumer insight is countered by our integrated research solutions. Learn more Learn more Shopper Our research reveals consumer motivations and purchase triggers, providing a deep understanding of the diverse Customer Journey to optimise touchpoints. Learn more Learn more All solutions What’s New The Latest Stories, Cases, and Innovations DVJ Insights strengthens European presence with Stockholm office and senior consultant Peter Rosin Press Release DVJ Research Group 1 hour ago 2 min read DVJ Insights continues to strengthen the UK Team with the appointment of Client Consultant, Lucy Burnham Press Release DVJ Research Group 21 hours ago 2 min read Femke Hendriks - NS Advertising / Insiders Brand Growth Interview DVJ Research Group Dec 19, 2025 4 min read More news Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht Contact UNITED KINGDOM GG.410 Metal Box Factory, 30 Great Guildford Street, Borough, London, SE1 0HS Contact GERMANY Lerchenstrasse 28 22767 Hamburg Contact SWEDEN Södra Brunnsvägen 70, S-253 60 Ramlösa, Helsingborg Contact DENMARK Ørestads Blvd. 73, 2300 Copenhagen Contact NORWAY C.J. Hambros Plass 2C, 0164 Oslo City Ibsen Contact SPAIN Paseo De La Castellana 81, 28046 Madrid Contact

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Strategic Studies Shopper, Strategic Study Shopper Mission Study Understanding shopper missions and linking this to your category Button Shopper Consumer Journey Consumer Journey Studies to understand the path to purchase and beyond Button Brand & Communication U&A Understanding Usage and Attitude using the 7 W framework Button Shopper CEP Assessor Identify the most relevant Category Entry Points and activate them Button Shopper Marketing Mix Modelling How can I optimise my marketing mix for growth? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

Job Listings Filter by Job Type text Select Job Type text Workspace Select Workspace Search Jobs Number of jobs found: 7 Full/Part Time Business Controller View Job 09-01-2026 Full Time Client Consultant (Spain) View Job 18-11-2025 Full Time Client Consultant (Germany) View Job 18-11-2025 Full Time Client Consultant (Netherlands) View Job 18-11-2025 Full Time Client Consultant (UK) View Job 18-11-2025 Full Time Research Expert (Dutch speaking) View Job 22-10-2025 Full Time Research Expert (German speaking) View Job 22-10-2025

Team Members Lucas Hulsebos CEO More info? Contact our colleague LinkedIn Nicole Engels Global Director of Research & Excellence More info? Contact our colleague LinkedIn Marieke van Echtelt Global Managing Director More info? Contact our colleague LinkedIn Simon Kluge Senior Business Partner More info? Contact our colleague LinkedIn Dijana Justic Global Director Marketing Communication More info? Contact our colleague LinkedIn Simon McDonald Senior Consultant More info? Contact our colleague LinkedIn View More

< Back Client Consultant (Germany) Job Type Full Time Workspace Hamburg Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Hamburg, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the German and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Martin Hellich, Market Lead Germany, at martin.hellich@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in Germany and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

U&A Understanding Usage and Attitude using the 7 W framework < Back to all products What is the position of your brand compared to competitors when it comes to usage and attitude? What are your distinctive assets and how do you distinguish your brand from competitors? Which CEP’s does your brand have and which are the most relevant when it comes to volume? What are the growth possibilities within the domain? These are all important questions to really understand the position of your brand, the attitude towards your brand and the way your brand is used, and determine how to grow further. In DVJ’s U&A study we answer all these questions and help your brand grow further. The study is based on known academic principles of Ehrenberg Bass and Kahneman. The results are brought to life and can be used for a further description of the consumer and determine the growth direction of your brand. Our approach DVJ’s U&A is holistic and consists of different implicit and explicit research techniques. The research is based on academic principles from Ehrenberg Bass (How Brands Grow) and Kahneman (System 1 and 2). We validate and explore the most important CEP’s by focusing on the 5 W’s which play a role in the usage and attitude of brands in the category. We study the drivers and barriers of purchase decisions in the category by using validated techniques such as our Decision Tree technique and free associations. We analyse different customer or buying groups to identify the biggest growth chances and determine the most important Distinctive Brand Assets of your brand. Our deliverables A U&A Reality study is of great strategic value and provides a large amount of qualitative and quantitative data on the 5 W’s (Who, What, When, Why and How). Our deliverables fit the needs of all stakeholders in an organisation. The 5 W’s are linked to the CEPs of the category and the DVJ growth matrix. Extensive kick-off session with a review of existing studies and integration of all sources in the delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits from U&A Qualitative and quantitative insight into the dynamic of your brand in the market. In-depth questions add value in determining the CEPs where your brand can grow, and which Distinctive Brand Assets have the most impact on your brand. All qualitative and quantitative results are available in a portal. Clear presentations and workshops by our Senior Consultants to realise growth for your brand. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

POSM Testing How to drive sales in the best possible way with in store advertising < Back to all products Testing point-of-sale (POS) material is crucial for optimizing its effectiveness in driving sales and influencing shopper behaviour at the critical "moment of truth"—the point where purchase decisions are made. High-performing POS materials can capture attention, communicate key messages, and motivate shoppers to choose your product over competitors. Without testing, brands risk deploying materials that fail to resonate or even confuse shoppers, resulting in lost opportunities. Testing provides insights into what works, from design and messaging to placement and visibility. It ensures that the materials align with shopper preferences and the specific retail environment. By identifying the most impactful POS elements, businesses can maximize sales conversions and enhance brand recall. Moreover, data-driven optimization of POS materials builds stronger relationships with retailers by demonstrating a commitment to joint success. Ultimately, testing POS materials ensures that they effectively influence shoppers, turning intent into action at the shelf. Our approach DVJ’s holistic model consists of a unique combination of behaviour registration with implicit and explicit question techniques and leads to full insight into how each campaign creative works. We combine fundamental ‘shopping behaviour and advertising laws’ into account which are related to the way people do shop and pay attention to their environment. We focus on the willingness to watch and place the new campaign creative in a realistic context of other creatives within the same ‘Umfeld’. This means that we use the in shop environment as the context for each test. We give respondents the opportunity to decide how long they are willing to give attention to each creative, with real behaviour instead of forced. It is the same behaviour people have in store. We offer unique insight into the extent to which a creative can communicate the brand and message. This therefore, has a high predictive value. We even link the performance to a sales uplift score based upon our validation tests. We use different diagnostic tools such as free associations, evaluation and activation statements, moment-to-moment evaluation or online eye tracking to understand how a creative can be optimised. We compare the results with our benchmark, where we focus on the top 20%, because we know that average results lead to limited in-market impact. Our deliverables There isn’t a lot of time between the completion of the campaign material by the advertising agency and the moment the campaign goes live. This means that a pre-test should be carried out in a fast and efficient way. A comparison to a benchmark for each medium type, with the option of either the average or the top 20%. The most important results are summarised in a compact PowerPoint presentation where the potential of the campaign creative is determined and possible optimisations identified using the FUA-method. Our Senior Consultants add value to the presentation in interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 48 hours after fieldwork has ended. Your benefits Understanding the creative impact of POSM and the possible sales impact. More efficient and effective campaigns and ways to optimize results New insight into how creations work and how this is linked to sales. Concrete recommendations that help the advertising agency implement optimisations. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Shopper Mission Study Understanding shopper missions and linking this to your category < Back to all products A shopper mission study is vital for understanding how consumers shop and why, providing actionable insights to link these behaviours to specific product categories. At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in a real-life setting by combining the following principles: Leverage the Best Practices from ‘How Brands Grow’ - Drawing from the principles outlined in Byron Sharp’s “How Brands Grow,” we help brands understand the importance of mental and physical availability. Learn the Category Entry Points - Analyse the different cues and triggers that lead to category purchase decisions, helping you position your brand effectively within these critical moments. Hear in the Shoppers’ Own Words - By listening to their thoughts and preferences, we uncover how they consider brands for various occasions. This information is crucial in understanding where habits are ingrained and where there is room for influence and change. Size the Opportunity - Define the Headroom for Your Brand. Our assessments include a detailed analysis of the headroom for growth within your category. Plan Your Retailer Business Plan with Shopper Evidence - We provide evidence-based recommendations that help you understand shopper needs, behaviours, and missions within. Our approach It all starts with Category Entry Points: We’ve learned that Shoppers don’t think about fixed categories and their choices and patterns are the result of an underlying need. From CEPs to market opportunities, we provide a holistic view of your brand’s potential. We have a structured approach to compare and contrast opportunities: We systematically go through the 5W’s to build a 360-degree view of the Shopper, her world and the choice process. The second step is to link CEP’s to shopper missions. By identifying the different missions that drive shopping trips—such as convenience, stock-up, or special occasions—brands and retailers can align their strategies with consumer needs. This understanding enables businesses to position their category effectively within the broader shopper journey, ensuring relevance and accessibility. We listen: Our insights are generated from deep listening to Shoppers are their buying process. It means we uncover insights that are missed when all questions use closed scales. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. It means we create one-pagers, story books and infographics that inspire change Our Deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. For manufacturers we will provide a new value for each CEP: The Shopper Mission Entry Point score: We provide the quantitative evidence to compare entry points with a one-number score. We apply best-in-class methods and analytics to make sure that the manufacturers can develop a winning go to market strategy. For retailers, this study informs tailored category strategies, optimizing shelf placement, promotions, and product assortments to match shopper intents. It also helps develop differentiated approaches for each retail partner, based on their unique shopper profiles and mission priorities. Ultimately, a shopper mission study bridges the gap between consumer behaviour and business goals, driving improved category performance and stronger retailer partnerships through targeted, data-driven strategies. This makes it an essential tool for any business aiming to thrive in competitive retail environments. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method. This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits An in depth understanding of shopper mission and how they are linked to the category entry points of consumers. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Global Head of Brand & Communications Jori van de Spijker A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. Languages: Dutch, English About Jori Recent Presentations Topics Book Jori About Jori van de Spijker Global Head of Brand & Communications, DVJ Insights Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights and a leading figure in the field of brand research and communication. With deep expertise in media, advertising and brand strategy, Jori works with both global and local brands to deliver insight-driven solutions that support long-term brand growth. At DVJ Insights, he leads the development of the company’s brand and communication offer, helping clients adapt to changes in the media landscape and improve their brand’s mental and physical availability. Jori has a strong passion for research and is particularly interested in topics such as digital transformation, consumer psychology, the role of new media in the marketing mix and innovation. He is also a member of the Board of Advisors at SWOCC, where he helps connect academic research with marketing practice. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands. He is a recognised thought leader in the industry and often shares his knowledge through speaking engagements, articles and advisory work. His contributions reflect a strong commitment to advancing the field of brand and communication research with a balance of creativity, strategic thinking and scientific depth. On stage: insights we've shared live At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below are glimpses into some of our most recent sessions that challenged assumptions and inspired action. Winning at Retail Media: Unlocking the Creativity Multiplier Presented at: Retail Media Day 2025 Key highlights: Why measuring the true impact of in-store media remains complex, and how new technology is helping brands close the gap Case studies that reveal how exposure to digital POSM directly increases sales The Creativity Multiplier: Ads with strong creative deliver up to 2.5 times more sales impact Insights on the effects of time of day, number of exposures, audio use, and promotional tie-ins A validated framework for testing creative strength using real shopper behaviour and in-context exposure Request this talk “Retail Media is a must-win bet for brands to stay relevant. The closer we get to the point of purchase, the more we need to understand how creativity drives sales.” — Jori van de Spijker The Era of Gen Z: Change of Consumer Behavior Presented at: MARUG Conference 2025 Key highlights: Why Generation Z is rewriting the rules of brand engagement and consumer loyalty How values like authenticity, diversity, and social responsibility shape Gen Z’s decisions The impact of Gen Z’s expectations on the future of work, with new demands around flexibility, purpose, and company ethics Why traditional marketing no longer works: how brands must adapt to a data-driven, content-saturated digital world Examples of companies successfully connecting with Gen Z through inclusion, micro-influencers, and real-time social commerce Request this talk “Gen Z is not just another segment. They are a movement. Brands that want to stay relevant need to deeply understand this generation’s mindset, motivations, and expectations.” — Jori van de Spijker Succeeding at Retail Media Presented at: Dentsu Netherlands, September 2025 Key highlights: Retail Media isn’t new, but its complexity is. The session unpacked what makes Retail Media unique, highlighting its rapid rise, the shift in budget allocation, and why it’s often misunderstood as “just another channel.” Four core challenges, one clear opportunity. From measuring ROI to navigating fragmentation, DVJ presented the four key hurdles brands face—and how a solid measurement framework turns Retail Media into a long-term value driver. The need for structure in a growing chaos. With insights drawn from DVJ’s work across retailers, advertisers, and media platforms, Jori demonstrated how structure, standardisation, and clear KPIs can bring clarity to an otherwise scattered landscape. Retail Media Quiz: learning through engagement. The session wrapped up with an interactive quiz, turning facts into conversation starters and making the insights stick. Request this talk “Retail Media is here to stay. The winners will be the ones who understand it deeply, not just quickly.” — Jori van de Spijker Topics Interested in booking Jori as a speaker? If you’re interested in one of our topics or would like to invite Jori for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Jori as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Jori as speaker Publications As Global Head of Brand and Communication at DVJ Insights, Jori van de Spijker helps brands navigate the evolving world of media, advertising and consumer behaviour. With a deep passion for research and strategy, his work explores topics such as Gen Z, digital transformation, and the role of creativity in brand growth. In his articles, Jori shares sharp insights rooted in data and behavioural science—always focused on turning complexity into clarity and delivering practical value for marketers. If No One Sees It, Did It Even Happen? “Did the campaign move the needle?” It’s the first question I’m asked when we present campaign results. Rightly so, if you’re spending millions on advertising, you want to know whether it’s working. But in all the excitement about impact on the brand, whether awareness, consideration, preference or otherwise, we often skip the first fundamental question: Jori van de Spijker Dec 16, 2025 3 min read Why Playing It Safe Is Riskier Than You Think Through DVJ’s Brand Growth platform, we interview over 2,000 marketers across 12 markets in Europe and the US every year. These conversations offer a fascinating pulse check on the marketing mindset. Over the years, one theme has stood out: caution. We’re seeing more and more emphasis on immediate returns, tighter efficiency targets, and a steadfast belief in consistency above all else. Jori van de Spijker Nov 19, 2025 3 min read Size Matters (But it's Not the Whole Story) It’s one of the least inspiring but most important truths in marketing: big brands have an unfair advantage. Not because they shout louder or spend recklessly, but because they’ve already built something smaller brands are still chasing: existing ad stock to fall back on . The pivotal work from Paul Dyson, amplified by Mark Ritson, already a similar case: brand size is the most important factor for campaign impact. In his meta-analyses across thousands of campaigns, he found Jori van de Spijker Oct 7, 2025 4 min read

Explore DVJ Insights' expert speakers, including leaders in brand communication, innovation, shopper research, and methodology. Connect directly with professionals to gain insights and book them for your events. DVJ Speakers We are frequently asked to share our vision and expertise on various topics, and we’re always happy to contribute! Simply select a speaker, then reach out to them directly via email or LinkedIn to submit your inquiry. Lucas Hulsebos CEO View Profile Jan Aarts Client Consultant View Profile Jori van de Spijker Global Head of Brand & Communication View Profile Mark Vroegrijk Senior Methodologist View Profile Martin Hellich Global Head of Innovation View Profile

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. On April 10, 2025, the Brand Growth Event returned, bringing together science and practice to explore the year's key theme: Innovation. At this year’s online event, we dived into how Innovation fuels Brand Growth, from product development and new technologies to the mindset and strategies that enable brands to stay relevant and future-ready. Hosted by Lucas Hulsebos, CEO at DVJ Insights, the event covered: Industry insights from Ard Bossema, Director Marketing & Strategy EMEA & Americas at Asahi, the company behind brands like Grolsch, Peroni and Asahi, sharing real-world innovation cases from beyond beer to sustainable brewing. Academic perspective from Professor Yvonne van Everdingen (Rotterdam School of Management, Erasmus University), a leading expert in new product marketing and immersive technologies like AI, VR and AR. The Newest Innovation Approaches from Martin Hellich, Global Head of Innovation at DVJ Insights Practitioner’s experience with Ruurd Neurink, ex-Nespresso and ex-Porsche brand and innovation expert with two decades of experience at top-tier luxury and super-premium brands. Plus, Jori van de Spijker presented the results from DVJ’s 2025 Brand Growth Study, capturing insights from over 2,000 marketing professionals across 10 European countries and the US. This year’s study revealed how innovation is being applied across categories, what holds brands back, and what sets the innovators apart. Catch the replay and discover how we uncovered the true power of innovation to fuel brand growth in 2025 and beyond. Brand Growth Speakers Let us present the 2025 keynote speakers who shared their vision on Innovation and Brand Growth: Yvonne van Everdingen Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University Martin Hellich Global Head of Innovation at DVJ Insights Ard Bossema Director Marketing & Strategy EMEA & Americas at Asahi Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Ruurd Neurink Marketing Strategist, ex-Nespresso and ex-Porsche Lucas Hulsebos CEO of DVJ Insights & Host of the event “Innovation is the lifeblood of my academic career” Yvonne van Everdingen Professor of Marketing and Innovation at the Rotterdam School of Management, Erasmus University Yvonne van Everdingen is Professor of Marketing and Innovation at the Rotterdam School of Management, Erasmus University. She teaches the master-level course Marketing of New Products. Yvonne has extensively researched how consumers and organisations adopt and embrace innovation, with a current research focus on how technologies such as virtual and augmented reality can create real-world value for consumers, businesses, and society. In addition to her research and teaching, Yvonne is the Academic Director of the ECDA Expert Practice Immersive Technologies. In this role, she actively bridges the gap between science and business, helping companies explore the potential of immersive technologies. Her work has been published in leading academic journals, including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Journal of Product Innovation Management. At the Brand Growth Event, Yvonne highlighted the opportunities that new technologies, including AI and VR, offer in improving new product development processes and creating entirely new business models. Ard Bossema Director Marketing & Strategy EMEA & Americas at Asahi Ard Bossema has over 20 years of marketing experience. After studying business economics, he began his career as Brand Manager for Bertolli at Unilever. Following several national and international roles, he moved to Omega Pharma, where he led the marketing team behind brands like Davitamon, Biodermal, Predictor, and Prevalin. Four years later, Ard joined Koninklijke Grolsch, initially overseeing Trade & Shopper Marketing. After a stint in England, he returned as CMO for the Netherlands and France, a role he describes as the best marketing job in the country. He later relocated to Prague to take on the role of Global Brand Director and has spent the past year expanding into new markets with his team and, as he likes to say, his beers. At the Brand Growth Event, Ard discussed innovation as a key driver of brand growth. Drawing from cases like Radler, alcohol-free beers, and sustainability initiatives such as TopClip, he showed how leading brands use insights not just to follow trends, but to shape them. He explored how to balance renovation with breakthrough innovation, foster a culture of creativity, and embrace technologies like AI, all while navigating the complexities of innovating within a corporate structure. “The difficulty lies not so much in developing new ideas as in escaping from old ones” “The magic you’re looking for is in the work you’re avoiding” Ruurd Neurink Marketing Strategist Ruurd Neurink has spent nearly two decades working in innovative companies, building up experience in marketing, CRM, innovation, strategy, and general management, mainly within super-premium and luxury brands. He’s passionate about brands and has developed deep knowledge in food & beverages at companies like Nespresso, as well as the luxury automotive space at Porsche. Ruurd thrives on working with people who genuinely care about quality and always immerses himself fully in the world he's part of. He’s driven by strong consumer understanding and loves turning insights into actionable strategies that lead to standout customer experiences. Building teams and helping individuals grow is something he takes seriously, both as a leader and mentor. At the DVJ Brand Growth Event, Ruurd shared stories from his time at some incredible brands. His key message? Innovation that broke ground yesterday in one company might still be the game changer of tomorrow in another one. Martin Hellich Global Head of Innovation Martin Hellich has 25 years of experience from various Marketing Consulting and Research roles. At DVJ Insights, he serves as the Global Head of Innovation, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With an extensive background in marketing research and innovation, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. At the Brand Growth Event 2025, Martin shared the latest Innovation approaches for Brand Growth. “Innovation change the world for the better – on balance” "Innovation isn’t about chasing the new. It’s about solving real problems for real people" Jori van de Spijker Global head of Brand & Communication Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands. In this session, Jori shared the latest results from our annual Brand Growth study—based on insights from over 2,000 marketers across 12 countries. We looked at how marketer sentiment is shifting and took a closer look at the role of innovation in driving brand success. What sets the winners apart from the rest? And what can we learn from how successful companies innovate with purpose, not just for the sake of it? Lucas Hulsebos Host of the Event Lucas Hulsebos is the CEO at DVJ Insights. He will host the 2025 Brand Growth Event live from a studio in Amsterdam, where he interviews keynote speakers and specialists on how Innovation fuels Brand Growth—from product development and new technologies to the strategies and mindset that keep brands relevant. In just two hours, you’ll be fully up-to-date with the most recent insights and learnings on Brand Growth and the role of Innovation in driving future success. Don’t miss this opportunity to hear from leading practitioners and academics, and to gain practical strategies and fresh perspectives that will help shape your marketing approach in 2025 and beyond. "Innovation is necessary for a company to survive" Agenda 16:00-16:05 Welcome by Lucas Hulsebos, CEO (DVJ Insights) 16:05-16:25 Brand Growth Study 2025 results presented by Jori van de Spijker (DVJ Insights) 16:25-16:45 New Technologies in Innovation by Prof. Yvonne van Everdingen (Rotterdam School of Management, Erasmus University) 16:45-17:15 Interview incl. Q&A with Ard Bossema (Asahi) 17:15-17:35 Innovation Approaches by Martin Hellich (DVJ Insights) 17:35-17:55 Innovation stories from high-end luxury brands by Ruurd Neurink, ex-Nespresso | ex-Porsche 17:55-18:00 Round-up and Thank You *Please note: Minor adjustments may occur as we refine the program to ensure the highest quality.

Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English To book as: Academic presentations, Workshops, (Keynote) Speaker About Jan Topics Book Jan About Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth. He studied Communication Science at the Radboud University of Nijmegen to obtain a Master's degree in Media and persuasion. Jan graduated with honours. His skills and affinity for the practice of mediated communication and the science of persuasive media intertwine when he studies the effects of a variety of international brand, public and advertising campaigns. In 2019 he was nominated for the Young Talent Award by the MOA, Expertise Center for Marketing Insights and published the book 23 innovations in digital communication on digital innovations in the communication landscape together with Paul Ketelaar and Sanne Demir. Topics Interested in booking Jan as a speaker? If you’re interested in one of our topics or would like to invite Jan for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Jan as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Jan as speaker